Biz Bomb – What are Instagram Reels & Should You Try Them?

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If you’ve scrolled through Instagram lately, there may be a new feature that has caught your eye. In today’s Biz Bomb, Kendra is sharing why you may want to consider adding a Instagram Reel to your content strategy.

What are Instagram Reels

You may have caught on by now that when a new app comes out, Instagram loses their audience to that app. We saw it with Snapchat, Facebook Live, and now TikTok. Instagram’s solution to bringing people back from the TikTok rabbit hole was the introduction of Instagram Reels.

Reels are 30 seconds long videos – using mini video clips in one. You may have seen people dancing around and pointing around the screen with text overlayed where they are pointing. That is an Instagram Reel.

So are Reels for you?

We are going to be 100% honest – we haven’t tried putting an Instagram Reel together but we’ve looked into it and are in the process of putting on together.

Here’s why you should give Instagram Reels a go. When Instagram puts out a new feature, it likes to reward those that use it! Meaning if you post a few Reels, you have a higher chance of getting on the explore page. Which is basically like getting on Oprah’s Favourite Things list.

How to Use IG Reels

If you’re going to use Instagram Reels for your business, you want to make sure it still aligns with your niche and your business. You shouldn’t post a video of you dancing just for the sake of putting out a Reel.

A great way to use Instagram Reels is to use them as a quick learning device. Many successful reels teach viewers. They can do this by dancing around (and you don’t HAVE to dance) and pointing to the screen with tips or learning elements. This could be like 5 ways to sleep better, 6 foods for digestion or 7 signs you’re hormones are running wild! For each of those things, you would point to a different area on the screen and add the point.

There you have it! For an actual how to on setting Instagram Reels up, we just YouTubed it – there are thousands of videos already that will help you on setting it up.

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