7 Ways to get Coaching Clients – at any Stage of Business!
We have been in business for combined 15 years. In the last 8 months, we’ve been running our 360 Mastermind and it’s been a reminder of what it’s like to build a business from the ground up. So today we want to talk about how long it actually takes to build a successful health coaching business.
After you get your certification out of nutrition school, you are stoked to get out there and help people but what most coaches forget is that they actually have to build a business in order to help people! You can’t continue to help people if you aren’t making money – you got bills to pay sister! So how can you create a business that makes you money and helps clients at the same time? That’s where we come in.
Those first two years, those 24 months are the hardest part of your business. It does get easier at some point, but those first two years, you're learning the language of online business and figuring out who your clients are. The reason why it feels hard is because it is hard and it's hard for pretty much everyone that is starting a new business.
If you want to start an online business, you’re going to have to learn the tech, the systems and the strategy. It's non-negotiable. Here’s a breakdown of what you need to know.
Forever content are blog posts that live on your website. These can be videos, interviews, podcast episodes (like what we do). It doesn’t have to be a written article. The goal of this is for people to find it through Google. You should be posting a blog post a minimum of once a month.
If you don't have a website, you should be repurposing content onto social media platforms that are evergreen. This could be Facebook Lives that you then upload to YouTube and posting it on Pinterest.
Social media can be this vortex beast. The biggest platforms right now are Instagram and Facebook. When sharing content on social media, you want a healthy balance between helpful content and pitch type content: your lead magnet or free opt in. The best balance is 1 in 3 or 1 in 4. So for every 4 posts, one is letting people know what you do and how they can work with you. This content is still providing value but you're kind of peppering in that you have an offer.
Being a guest on podcasts is a super helpful in getting the word out about your business. We are firm believers that you should make an effort of pitching different podcasts. Because if all you're doing is focusing on your own audience as a new coach, and you have a very small audience, you’re only going to get so far. Leveraging someone else's audience is a really great way to fast track your growth. You should pitch to podcasts at least once a month.
If you're brand new and unknown in your industry, don't go pitch massive podcasts. Start with smaller podcasts that have smaller audiences and are less well known. It's a great way to build your portfolio, and get experience of being interviewed.
And this doesn't mean just your own group. It also means engaging in other people's Facebook groups that do similar things as you. This doesn’t mean poaching their clients, but coming from a helpful place. If someone has a question, you answer with your advice and nothing else. Don’t promote yourself in other people's groups unless they specifically give you permission to do so. If you’re posting these as your personal Facebook profile, make sure your business page is linked your employment. If you have a podcast or website, they should be listed.
Guest blog posts
If there is someone who has a successful blog that connects with your niche, then you can ask to write a piece of content for them. It’s great for credibility markers. The idea of collaboration is really powerful because if you can find somebody who has a complimentary niche, but non-competing niche, it could be a really great relationship.
Even if your newsletter list has 20 people on it, those people signed up for your newsletter so send them a newsletter! Decide if you want to do a weekly newsletter, a biweekly newsletter, or a monthly newsletter. As long as you can cope with it and send quality content. It's really crucial that you have a consistent newsletter and use it to sell. It is the main place you should actually be selling.
A workshop can be a webinar or a master class. But it should be at least a monthly thing, because the goal is to teach people and let them know who you are, what you do and how they can work with you.
Is it possible to build a successful business in 90 days? No. No matter how many courses you see saying you can – you can’t. What can you do in 90 days? You can learn how to build a business and then implement it into your business. That’s what we will be doing in our 2021. If you want to get your health business off the ground without diy-ing it for the next few years, we will help you with our 90-day bootcamp that will take you from a nobody health coach to sought-after expert. Get on the waitlist here