Using Chat Bots to Engage, Give Value and Sell to Your Ideal Clients
Tools mentioned in this episode:
ManyChat create a Facebook Messenger bot for marketing, sales and support
Chatfuel create a Messenger bot for marketing, sales and support on the world’s leading chatbot platform
Mailchimp Marketing Platform for Small Businesses
PayPal Pay Online, Send Money or Set Up a Merchant account
MoonClerk Recurring Payments and One Time Payments Online
Kajabi The fastest and easiest way for people to launch their online business teaching others what they know through online courses, coaching, and membership sites.
Voxer Walkie Talkie App for High Performance Teams
Gmail Email that's intuitive, efficient, and useful.
Matt is a health coach for entrepreneurs, helping them close their contribution gap by helping them build the habits that support the high demands of their lifestyle and using lab testing to find the hidden stressors. He started his formal training as a health coach after listening to over 500 podcasts and seeing over and over how small changes could make a massive difference. As a child, he had massive behavioral issues that were turned completely around by simple food sensitivity testing. In his free time, Matt enjoys cranking iron at the gym, challenging hikes, and playing music.
Christine: Hello everyone and welcome to the 360 Health Biz Podcast. We have a super exciting episode today and you are joined, I am joined by Kendra and by Matt.
Christine: So you have a threesome, [inaudible] not an amazing threesome. I don't know, but anyway it's going to be a super exciting episode where we're going to talk about Chatbots with our expert Matt, who's also an FDN. So both can run (inaudible) through functional diagnostic nutrition, practitioner training, and cause and platform, so that's really exciting.
So let me tell you a little bit more about Matt. So Matt is a health coach for entrepreneurs. So listen up, helping them close their contribution gap by helping them build the habits that support the high demands of their lifestyle and using lab testing to find the hidden stresses. He started his former training as a health coach after listening to over 500 podcasts and seeing over and over how small changes could make a massive difference. As a child he had massive behavioral issues that would turn completely around by simple food sensitivity testing. In his free time Matt enjoys cranking iron at the gym, challenging hikes, and playing music. Now if you don't have a girlfriend yet this would be the perfect kind.
Kendra: I kind of feel like we might be judged 500 podcasts, oh my god.
Christine: I know, I'm just like.
Kendra: I not sure right now, this pressure is building.
Christine: Just a quick side note before we get going, you guys who are always listening to us on our podcast, first of all thank you, but for this one we would actually invite you to head over to our website and also look at the video because we are going to do some screen sharing that it's going to make it just so much easier for you to understand what we're on about today. So that's just a little side note and we're gonna get started.
Kendra: Awesome. How's it going Matt?
Matt: Awesome. Excited to be here. It's been an exciting week after a lot of traveling in August, I just got back from another trip last week in September like I'm finally set. Yeah, life is life's really good right now.
Kendra: That's good to hear, and we're gonna be talking about a topic that I am so excited to talk about. It really brings out the inner nerd in me, we're going to be talking about Chatbots, and you guys might not have any idea what that is and it might sound scary or creepy because it has the word 'bot' in it, but Matt why don't you break down like what is a Chatbot?
Matt: So think of like a Chatbot as just like an autoresponder. I mean that's kind of all it is.
Matt: User says something and then they get something back automatically and you don't have to reply to them.
Matt: So instead of having your sales conversation over and over and over again you can, after you've had enough those conversations, you can say hey what questions are these people asking, and then turn it around and provide it as value or just you know, walk them through the self process that way.
Christine: That's amazing. Like it used to be an out of office reply like, people were in holiday and they would just say I'll be back in a week, and now here you've got a whole process. So it's super super exciting.
Kendra: So what platform could you use a Chatbot on?
Matt: The most popular platforms are ManyChat and Chatfuel. My mentor recommended Chatfuel to me because there's just a couple other little features and his experience which he helps people like really grow these things. He says that Chatfuel is a little more stable.
Kendra: Okay, and so what do you do with this Chatbot, like do like connect it to a social media platform, do you connect it to your website, like where does this Chatbot go and where is it interacting with people?
Matt: Yeah totally. So the Chatbot is primary, at least through Chatfuel and ManyChat can be linked through a single Facebook page. So not a personal profile but a Facebook page and not a group, but there are ways to bring it onto your website. So I know for sure that ManyChat and Chatfuel I think have, can be embedded on the website. So you can have people come to your website and have a little thing in the bottom right, 'hey send us a message,'like, 'got any questions,' and then you know just have them pull up the menu that way.
Christine: Amazing. So before we go into the how's and like the nuts and bolts, why would anyone bother getting a Chatbot? Like there must be a reason for their existence, I know that they are, I know some, but I want to hear from you.
Matt: Yeah, yeah.
Christine: So I 'm new to this, I never heard of it, I'm barely getting coming to grips with Mailchimp or anything like that, now I'm hearing Chatbot, freaking out, what is this? Why should I be listening to this episode and how can it make me clients and money? Because that's basically what we're here for.
Kendra: That's the bottom line.
Matt: There is. There's so much awesome stuff to say here. So I was talking to someone yesterday and they're like, 'yeah you know, I don't have an email list going and they're not segmented,' and all this stuff, and I was like, 'dude, email open rates are like 10% to 30%. Chatbot open rates are like 90%, which you can't tell if somebody actually read the message you can tell that they opened it just because they're trying to keep that inbox count low, but you would know at least that they're looking at it. And it's on a platform where people aren't overwhelmed. So I think, I think if you get on Chatbots right now you're gonna kind of be in the early majority.
Yeah, so the next thing is I see this over and over again, it makes me want to bang my head against the wall, because I've done a lot of working in video and kind of sort of like social media management, I see everybody going on Facebook or YouTube or Instagram and when you introduce more and more platforms to your business you introduce more and more overhead, because any kind of content you make has to be tuned for that platform. I'm not gonna post the same like emoji loaded posts that I post on Instagram or Facebook as I do on LinkedIn, right. So it's like you're having to duplicate your work over and over and over again, but then the next like big thing I see is like Facebook is like the biggest nation in the world, basically. It's like however many billion people on it right, and so people get on Facebook and then they're like, 'hey check out my YouTube channel or read my new blog post,'and the thing is it's not beneficial for Facebook to just directtraffic to all these other websites they really want to keep you in Facebook, andthe coolest coolest thing about the bot is that when you share the links to yourbot it doesn't get penalized like a link to an externalsite like YouTube or your personal website does, but what you can do is say, 'hey guys I put up a new blog you know you can learn all about it in my Chatbot,' or something and then have the little menu in the Chatbot, blog, latestblog, or whatever and then you can share it that way.And so the bot is like the ultimate traffic director.
After you have people in there you can share the link without penalty and if you bring them outside of the bot they also there's no there's no penalty there. So I could bring themto my personal website after that or the podcast page or whatever. So that, thoseare like the biggest reasons. So a little tiny quick recap, is biggestreasons are, no penalty for sharing that link on your personal Facebook profile,and the open rates are way better.
Christine: Yeah, so instead of having to set up an email,sent that out, having it ignored by tons of people, here you will basically havemessenger pop up right. So you just for people to understand like, it's literallywhen you have the option to just instead of sending an email you willsend all of these messengers and basically the people who are in your botsystem will have a ping ping, and it will look like they've got a message fromtheir friends as they are used to, so kind of reaction will be much morenatural to open it, right. So yeah, that's basically what it is.
Matt: Yeah totally, and before people get like way too excitedlike, 'oh I can just message these people as much as they want,' there are kindof some rules or best practice with that and I believe the best practiceis pretty much for campaigns like, so a campaign is any time you take all thosepeople on your bot list who have ever kind of communicated with it andyou send them a message, that's a campaign, is I would only do thatonce every like two weeks maybe, once a week.
Christine: At the most.
Kendra: Okay, that's good to know because Ifeel like it separates that from email right, because with email we'redefinitely emailing people once a week, some of us might be emailing twice aweek, but yeah, with the bots it is a bit more invasive. Like you're youknow, people and people don't always understand what it is. I've beenusing ManyChat for a while now and some people talk to me like I'msending them an individual message. Like they don't realizethat it's a mass message.
Kendra: It can be a bit I guess like off-putting if you're messaging people constantly and they're like why the hell is this person all upin my grill.
Matt: Yeah totally. So one of the things you kind of likeavoid that is to give your bot like a personality like, I'm not really good atlike personalities I just put the name like Joey in there right now, and I'llchange it to something better later. But it's like, 'hey this is Bob standing in for Matt,' or something right, and then, 'oh I'm talking to Bob,' or I'm talking to R2D2 or C-3PO this robot assistant you know.
Kendra: Yeah. Transparency is important right.
Matt: Separatefrom you. Yeah, and I mean you could get into a whole conversation about you know,are they talking with your business as a brand and somebody representing thatbrand or are they talking to you as like a personal brand like, individually. Soit's like you have to consider the context of the conversation.
Christine: Yeah. I agree. Because some people, like I have a bot set up and it's not very, it's half-heartedly done. So it's basically asking the same question over and over again and I can't get it to stop. And it's just like I probably need to figure it out. But yeah, people don't get it like literally they get super annoyed.
Christine: I just turn the whole thing off. But yes, transparency might be key, I love the idea of just being full on like, 'Christine isn't right here or isn't here right now but I'm her super cute fluffy nice bot monkey bot,' whatever making a message. You know, but I think it's much more transparent. So that's a super cool idea.
Now, let's see. So how do people actually get on that list? So we have the idea that you can, all the people who are in the system, you can send them like an email, a message about a blog post that goes out a problem whatever, but how do you actually get them in there? So when I understand, it's in the messenger, but how do people actually reach out? So you said something about posting links and Kendra also mentioned that it can be on your website so let's maybe walk through the two different options.
Matt: Yes. So if you do like a, so the thing to know is that your personal page on Facebook which is like I'm Matt right, like that's my personal Facebook page, that has so much more reach than then posting on a business page, and again like we said earlier that's where the majority of people are.
So if you want to get more people in your bot, I always think about like value-based marketing instead of just like selling people, because when you when you're value-based you have people coming to you who say like, 'wow, I've seen how much value,' and you're building this incredible amount of credibility and they really respect what you have to say and those are the people you want to work with. So when you share that link, 'hey guys I just added a new section on my bot, I added the biohacking section, go check it out,' you know, and so everybody, you know, so you might not have maybe, you were talking about lab testing in your bot or maybe you're talking about diet or like sleep or something and that hasn't previously interested someone but when you announce those new sections, those new learning materials in your bot, then that's one way people can get in off your personal profile. And then the next way would be the bots, so like I said earlier, the bot is linked to the Facebook like public page, like the business page, and so you can change that button. So there's kind of like the profile picture on the left, there's the banner, and then there's a couple buttons towards the right side, and it'll and you can change that button to say, 'send message,' and when people actually first navigates that business page, at least on desktop, the little thing will pop up and say, 'hey you know would you like to send a message.' Especially if you haven't set it up I know what does that, but if they click send message, then they're on your on your bot.
Kendra: Okay, and then you said the other way is to use that link that goes directly to your Chatbots and use that link like in other posts, like you could use it on a post on your business page but also on your personal page and that would direct people directly into the bot.
Matt: Totally. Yep, so those links are always are m.me/ whatever your page name is. So like the person who's been mentoring me on this, he has taught me that, he's like Matt you don't need a website all you need is like a Chatbot right, because it's like instead of thinking...
Christine: So cool.
Matt: about doing your blog post on some other website that you gotta you know, do three steps to get maximum reach on it from personal Facebook page, what if you just posted those blog posts on your Facebook profile where it's public to the world anyways.
Christine: Now wait a minute.
Matt: Yeah and then you got a guided them through the bot. Yeah so like..
Christine: How do you post a blogpost in a bot?
Matt: You wouldn't, okay so you wouldn't post it in the bot. So it's like you log onto your personal Facebook page right, and instead of having you know most blogs are like 500 words, that's kind of a short blog, 2000 getting that's solid you know, and if you're routinely doing that and like having a bunch of citations and everything then yeah website, might work a little better for that, but if it's just, 'hey here's you know how to make a green smoothie,' you know that's not that's not a complicated post right. So sharing that in Facebook instead and you get the reach through the business page, 'hey guys if you want more recipes you know you can get on my bot here,' or something or write your like, 'download this,' you know whatever.
Matt: There's just a million different ways you could do it. So instead of putting your blog on like a separate website and then going over to Facebook and say, hey go to my blog you just put it on Facebook in the first place and then you could you know once every two weeks or so, 'hey guys I put up a new blog post check it out here,' and then there's a little button right below that chat and then you can grab what's called the permalink to that post on your business page.
Christine: Now I got it.
Matt: Yeah, you get that permalink so it says you know say, 'Matt Wright,' and then it'll say, 'April 20th you know 2017 at 4 o'clock p.m.' or whatever. You click that time or date or it'll say 4 hours ago, you click that and then that'll give you the URL for the permalink. It'll say facebook.com/permalink bunch of numbers.
Christine: See now I got it. This is cool.
Matt: Whole new paradigm
Christine: Yeah. So instead of sending them to your post immediately, you send them to your Chatbot where they have to click a button to get to the post but that way you gather them into your system. So it's like a middle step, but it's allowing you to get there.
Matt: Yeah. I mean so you also get organic reach from your Facebook page even though it's not much and so what you can do is, there's a lot of people who will make a post on their there and this is, pay very close attention to the terminology here, there are "tags" and there are "mentions" and they are different. So a @mention okay, so that's how you "mention" someone and then there's also a "tag," and so a "tag" is I'm with 'blank.' So if you "tag" someone on a business page post it will show up on their personal profile.
Matt: So instead of sharing it, because if you're sharing it, what happens is that people can comment on the share on your profile or if they click into the post and they're commenting on the post and in essence you're competing with yourself, hey do I want my comments on my personal page or don't want my comments on my business page.
Christine: I've got it wrong, crap, yeah.
Matt: Yeah. Yeah so, I mean play with it and figure out what it is. And so like I have a bunch of little index cards on my desk and so I like doing what's called rhythms so like I'll go through and I'll communicate in a couple different Facebook groups and so like this is my rhythm for all the groups I do and all like the post type things I want to do and that's just an index card I keep on my desk. My morning and evening routine, they sit over there on my counter. So every, any time I'm like what do I do next, I just pick up a little index card. So you could write "tag" or "mention" you know. Write whatever down helps you remember it just on a little index card or a stick you know and keep that around.
Kendra: So you're saying to just you sorry, you "mention" or you "tag" your personal profile on this business blog post that you've made.
Matt: That's correct
Matt: Yep, tag from the business page.
Kendra: Tag from the business page, don't share it, tag yourself.
Matt: Tag yourself in the original post.
Kendra: Okay. This is juicy. I love this.
Christine: Yeah. I'm like I'm going to go back to my post and tag myself.
Matt: Yeah. Yeah, and that's a totally valid way to do it so.
Kendra: Very cool. Okay, so we've talked about Facebook but can you also do something like this with Instagram or with other platforms with a bot.
Matt: Absolutely. So what I've done on my own Instagram profile, which needs a little bit of tweaking, on the bio is instead of doing that link and profile thing and then bringing to the website or bringing people to the Facebook page where they might like it or they might interact or they're gonna get lost clicking on menu, about me, you know surfaces, or whatever right, just take them right into the bot and then have those options there,
Matt: and big big note here, big special note okay, is that when people get in your bot that you need to have a kind of disclaimer message. So for me there's two messages, the first message is, 'hey welcome to my bot,' and then the second message is, 'would you like to sign up for updates yes or no,' and so they're consenting to, hey you are allowed to send me messages and then as health practitioners, we want to share what we know, what the little tips and tricks that have worked for us, and we want to share things about like labs or the technical stuff, that we know is real but we're also, not all of us, are not licensed medical professionals. So I also have a disclaimer in there and it just says, 'hey I'm not a doctor. I don't play one on the internet,' and all you know it's fun and then they say yes I acknowledge this and if they don't acknowledge it then they can't go further and get that information.
So it's like, so for a health practitioner it's a two-step thing it's, 'hey I want to get messages,' step two is, 'hey you're not a medical doctor and I'm acknowledging that cool,' and then they can get to the main menu.
Christine: I love that. The reason why is I love this too is because I work in three languages. So actually the bot allows me to send when people that way straight from the get go. It's super cool. Yeah, and I'm not complying by the way. I'm just like, I don't have that.
Kendra: Your scamming people.
Matt: So the next big big thing is that you know, there's a lot a lot of people on messenger but for Instagram, ultimately what I'm gonna do is I'm probably gonna use that link tree thing and then I'm gonna say you know people do a post blah blah blah and I still see this so I just want to clarify, is you can't share a link on a post and Instagram, so it's like blah blah blah read my blog post they can't click it nobody's going to sit there going H T T P S w w slash slash dot com.
Kendra: Yeah, no one’s going to do that.
Matt: Dash, come on. No one's gonna do that so get it, share it in your profile. So what you could do is you could use the link tree, 'hey guys, link in bio,' and then they click on the link tree and the first link there is the Chatbot, so they can get in that way, hey the info is in the chat bot or you want to bring them to a specific blog post or write to the podcast or whatever you're on and so you can you can still split it up that way. You don't have to funnel absolutely everybody into the Chatbot, but I just, I have mine set for my Chatbot right now. And so yeah, go ahead next question, I could go on.
Christine: Yeah. No but it makes sense. It totally makes sense, because I am really super annoyed by this linked in not being able to press links, hyperlinks, and go to things so, no, it makes sense and so yeah and I like it also that you can just have a download button that you can add attachments.
So let's say you have a blog post and you could even say look I have a free gift that goes better and you just download it, and technically you could just write your blog post in a word doc and then when people click on, 'do you want the blog post, yes,' they would just get the word doc as an attachment.
Matt: Yeah. Yeah, that's one way to do it. I'm always thinking about like how am I gonna use this and like user experience. So like one of the things I'm very like sensitive to is like how easy is it to like do the things in my life? So like having a morning routine, like makes it like a thoughtless process for me to like get up and then start my day in an organized way and like feel good. So like even on my shades in my bedroom there's the little pull things right, and so I always pull the shades a specific direction, so I put like a little piece of tape on there. So I can just go over there blindly feel it and just like throw that one and I get the shades going the right way every time. So it's like it's that sensitive for some people.
So it's like it's like yeah, yeah okay so like I put I made a little freebie thing recently right and so if I click get it or something and then it goes to a word doc well, I can't view a word doc on my phone or like PDF okay, it's like after they see that how are they really actually going to use this? How do you want to interact with it? You don't want ten different steps to do it, you don't want to have to think.
Matt: You wouldn't want to click next next next next next next and so you could think.
Kendra: Yeah, and I mean I love the Chatbot, because you know you're mentioning about like email open rates and I have just a little mini chat little bot on my website, you know it's kind of like the pop-up like the customer service window and before when people used to contact me through my website, I'd get, it go to my email and then I email them back but then I'd never hear from them again, but now that they're on the bot, like I have access, unless they unsubscribe, to their Facebook page and honestly, I sell most of my clients I get them, I turn them into clients through Facebook Messenger these days. I do that with probably about more than half of the people who I'm signing his clients. I'm not even getting on a Discovery Call.
Matt: That's awesome.
Kendra: I'm not doing anything. I'm selling them on the Chatbot. It's so crazy, I just added that a few months ago and I was like this is a game-changer like I almost need to shut it down because I'm too busy.
Christine: So Kendra, how does it work, tell us, walk us through your Chatbot. So I'm coming to your website and then, just for people who don't know how it works, so you have basically a plug-in where you enter some code and it, when you go to the website it would just pop up and it has your Facebook picture, if not on Facebook, and then you can just type it. So it's much more intuitive and you can have them all your pages.
Kendra: This is like a very simple bot. It's just from ManyChat, it's a little code, I think it's in like my header script or something like that. It pops up on every page just in the little bottom right corner and it just says, 'hey, how can I help you?' and then people might ask me questions, and then my auto response is like, 'hey this is Kendra's assistant bot like nice to meet you, what do you need help with?' and it's like I have like my gut, my hormones, I don't know what I need help with, and they can select one of those three options and then it responds it's like, 'great, are you willing to provide me with some more information, I'll pass it along to Kendra and she'll get back to you personally within one business day,' or something like that probably much sooner.
Christine: And then it'll shut up, then it's quiet?
Kendra: And then it shuts up.
Matt: I think that's really awesome.
Kendra: Yeah and that's it, and then I come in there and I usually respond sooner than one day, but then I can actually have this ongoing dialogue. I think the only thing missing is I'd love to be able to just send people like, invoice them over the messenger because that would make it even more.
Matt: I would just use PayPal and then you can send them a paypal.me link for a specific amount, where they can type it in.
Kendra: That's true, I just hate PayPal.
Kendra: Okay. Does MoonClerk go through the stripe?
Kendra: Perfect. Yeah I like stripe. I hate PayPal. So I'll look into that.
Matt: So one of the other things you can do in your bot is, you could actually deliver an entire program through a bot. Again, I'm very sensitive to like user experience, so I would not like to sit there and like I, say I buy a course on like wood carving or something right, like I'm not gonna want to sit there and read the 600-word message in a bot right, like.
Matt: I generally keep the messages like pretty short and if it's longer then you bounce them out to wherever the whole of the content is, so that could be you know a Facebook post or you know a website. But the thing is what you can do is you could have someone pay for a program and then you can manually go into your Chatbot and there's different like tags right like hey this person is subscriber or hey this person is in program 1 or program to a program 3 and having them in program 1, 2 or 3 you can have, you can allow them access to different menus and things. So say after someone's in the program you want to give them access to a library of videos or something, so instead of having to like log on to a desktop, log into like my Kajabi or some course thing right, have all your videos in a secret Facebook group and then have the Chatbot you know, hey Chatbot I need to help with travel or something, and then goes, here's the travel video, and only the people in the program can get to it but then it's just linking them to a video that's in the secret Facebook group. So it's like, so instead of having to like go through and flip through all these videos, they can message a personal assistant and get like a customized kind of response back.
Christine: Ohhh. Juicy, but they would have to know what to look for though.
Matt: Well, like think about how like a person messages. Like, hey Matt, I need, like what kind of messages you see, 'hey Matt, I keep waking up at 2 or 3 a.m.' and it's like, here's the video on that, or something.
Christine: Okay [inaudible].
Matt: [inaudible] something else
Christine: So you have a base of keywords that when people type in the keyword your bot will know what to send them, basically.
Matt: Correct. Yeah, and that's, in Chatfuel that's called set up AI and then you can set up keyword and then have it linked to specific blocks, which are the parts in the bot.
Christine: I do you like that. I do like that idea or my second thought of genius was you know, we have lots of health coaches listening to this is, you know people need accountability. So just having the drip-feed kind of campaign where every day they would get a message. So for me it would be, hey this is your lovely sleep expert of the day, how did you do with your sleep hygiene or I don't know did you manage get out of bed in time? I'm watching you. I don't know.
Matt: How many times have you downloaded an app that sends you daily notifications and that is the thing that keeps you accountable.
Christine: Yeah, so...
Matt: It doesn't for me. So I would rather, I would rather have, structure of my program, and again this is up to how you want to run your program, I'd rather structure it as weekly check-ins or you know, have a separate platform where they can message you specifically like Voxer or something is a good one.
Christine: Interesting, but it's so much opportunity there. I mean it's crazy. Yeah.
Kendra: Yeah, and so how do people, so once they, let's talk about how people get out of your Chatbot, because obviously like they opt in, they're in they're in it for a while, but maybe they're like okay, I don't want to get messages from Matt anymore, he's annoying me, it's not my thing anymore, I changed my interests, how do people actually get out of that?
Matt: There is, so there's something called a hamburger menu, which is just, I'm like looking for my bot right now so I can find exactly what this button is. Okay, there it is, my light was covering it. Yeah, so right by the little type message there's a little menu, it's three lines and if you click that, I think that should have an option or you can add keywords into the bot, stop, unsubscribe, quit, you know, I mean or other insults you get, 'hey, this is so annoying,' okay, your unsubscribed know. Yeah, it's just keyword triggers for that.
Kendra: Cool. Yeah and I always, every time I send out a broadcast email, I always have a PS like PS: if you don't want this contact this content type stop. Just so that people always know how to get out of it. Kind of like the unsubscribe button in the email like.
Kendra: I've been getting emails from this one person and there's no unsubscribe button, and I'm like what's the, what the hell.
Kendra: I think it's illegal yeah. I'm like how do I get out of this? And I'm like replying back, I'm like unsubscribe but.. [inaudible]
Matt: Side note it's also illegal to just take random chunks of downloaded contacts from over the years and in Gmail or whatever program you use and just upload them to an emailing list platform. That is legal.
Matt: They have to consent to it.
Kendra: So I have a question. So with the bot that you use are you able to do, because what I'll do sometimes is I'll connect that bot to a specific Facebook post, like maybe it's a Facebook live that I'm doing or some other post I'll be like, 'hey like comment this word to get the guide or to get the handout,' and all they have to do is comment on that post and then they'll get the message through the bot, through messenger, that will deliver them that lead magnet or whatever it is, do you use it in that way?
Matt: Yeah. I'm just starting to use it in that way. So I made something for the show actually which we'll talk about at the end. Yeah, so you can totally use it that way. I mean it's kind of one of those things, it's like you ask people a question, like I was into maker electronics for a while, so like the Raspberry Pi Arduino and all that and I was trying to build like an automated watering system, and so if you hand someone this technology and you say, 'oh you can do anything with it, what would you do?’ People are kinda like, 'ahhh, I don't I don't know what I do,' but if you tell them like, hey what if you could do this, and you start introducing just a couple of the options to them, then all the dots start to connect.
Christine: Yeah I do love the chat kind of option, I find it was really well with my videos and when I just say look I've created this guide or cheat sheet just comment below or just say that keyword, it works really really well. People like it.
Matt: Yes. So there's one thing I'd really love to get to before we close this out and that is actually how to boost the reach of your of the post on your personal Facebook profile and the technique works similarly for Instagram as well. But yeah that's another thing you can do with bots, is you don't have to just enter the keyword while talking to the bot, you can have a post on the business page, 'hey guys comment this below to get X,' and so then they can comment you know, hashtag this or whatever, and you want to make it kind of a unique keyword, because if you write the keyword is 'the cat' right, well the AI is gonna go what did they type, the cat or like the space cat or something right.
Matt: And so the AI is automatically gonna pick up some of those other words. So you need to be conscious about the exclusions you're setting for that. It's like what are all the different ways that people could likely type this, then ask, do some [inaudible] for you, but the other thing to be conscious of is, people do this on their personal Facebook profile page a lot, and it's called its engagement bait, 'hey guys my favorite book is blank what's yours below or like drop a gift below,' and so everybody's dropping the same type of comment love this, love this, love this, love this, and then and then the person will come in there it's called a comment letter, I believe, and respond with the exact same link to everybody. If you do that you and so on your personal page you want to kind of limit your responses that are redundant to like five. Like don't go in there and reply to everybody all at once.
Matt: Facebook will just ding it as spam basically. So it's like if I'm if I'm going to everybody say there's 20 comments and I go to every single comment, hey here's the link, hey here's the link, hey here's the link, like that's spam dude.
Christine: That's so funny, because I'm getting into LinkedIn at the moment and it's the exact opposite. It's really the exact opposite. Whenever you get that engagement it goes out whosh through the roof. So Facebook and LinkedIn are so different, it's like it's not even real, but it's lovely. I'm saying goodbye to Facebook actually.
Matt: Yeah, yeah. I think I'm going to move from Facebook as well. Even though I've learned a lot about it so, and it's just it just has to do is target market, so.
Kendra: Yeah, it does.
Christine: Yeah, agree totally, no but this has been super super exciting, and I do like the fact that you put it on your personal facebook profile but and you lead them back to your business page in the end, right, because I mean the times where business pages got a gazillion billion like, so just over, I mean it's Facebook its page play, and I think we're all noticing it, especially in the health sector Facebook is cracking down so hard. I've just heard so many people who had the ads account closed because of not being compliant and using words that are just ridiculous, because they are not doing anything but Facebook is just having this crusade, against health or alternative health, it's just yeah, it's not easy. So you need different things like Chatbots, I don't know, I believe to get people into your system.
Christine: Good. Alright let us quickly check if we have any other notes.
Matt: This is something I'm really excited about it's a, I've copied the notes from the email that I've got in front of me, and it's how to smash reach on your personal Facebook profile. So it's like if you are gonna share this link, well let's see how we can get it max reach. So are you ready to have your mind blown's again.
Kendra: Yes. I'm ready.
Christine: You want to share you screen so that we can see.
Matt: Well, okay, so it's kind of a, it's not hard rules. These aren't real things that it's…
Matt: It's a rule of thumb and it's what works. It's what works right now, this is always changing. Yeah, yeah, but this is something that works right now and it's a rule of thumb it's not real. It's called the points game okay, and so a like on Facebook, you're on your personal profile just in your newsfeed, a 'like' is 1 point, every 'action' is 3 points and a 'heart' is 5 points. A 'comment' is 3 points and a 'love' or a thoughtful comment is 5 points okay, and you want to get to 50 points before you post. And so then there's another concept and I, yeah, called weeding and watering. So if you don't like what somebody's posting then don't engage with it or in the top right of that post there's also three buttons and you can say hide posts like this or something.
Christine: Hold on one second. So the points, you first have to gather points before you post.
Matt: That's correct.
Christine: Ah, so you go and comment on other people's stuff, gather your 50 points by engaging on other people's stuff before you post on your own.
Matt: Correct, yeah.
Christine: Got it.
Matt: So the big thing with Facebook is that people see more of your stuff when they reply to your comments on their posts. So you go comment on their posts and with thoughtful comment, you know, don't be dumb okay. If they post a picture of their dog, 'hey cool dog,' that'd just be like a comment like, 'hey cool dog, what breed is that?' But don't ask what breed it is if one, you aren't genuinely interested and two, if they say what breed it is in the post, like that's just dumb. That's engagement bait the other way, right. 'Hey man, how long it, what's your favorite part about having a dog? Mine is blank.’ You know, and you end up you know, thoughtful comment it'll be, I generally just think of as a question, that is genuine genuine interest. You know, and it's like Dale Carnegie, if you take genuine interest in people like they're gonna reciprocate right, and that's the way it works on Facebook. So your real goal is getting people to respond to your comments but also getting to those 50 points, make sense?
Christine: Right, yes.
Matt: So do that do that before you post and it's not like oh I got up at 8 a.m. today I'm gonna do 10 of my points. No, so what I do is again like I said I have rhythms, so it's not an index card it's in my head and so the the best time, 80% of people live on the central and east coast us combined, eighty percent of people. So if you post at, if you post at 8 p.m. in Pacific time, so California time, what time is it where eighty percent of people live? It's like 11:00 12:00 a.m. people were in bed. So again ideal posting time, there's not one ideal posting time, but post when the majority of your market is active. So for me.
Christine: Which is actually probably at 12.
Matt: Yeah, totally yeah it is yeah probably is, and so I mean you could sit down and kind of pre-write your post and then kind of just wake up in the middle of the night and wear your blue blockers right, and then you know do your 50 points of engagement and then paste your post in.
Kendra: Okay. So wait a second. So you do this, so just with the point system, you're doing this on other people's posts, on different pages, you're doing this on your own page on a different post that you've already posted to get these points before you post. I just want to make sure I understand.
Matt: It's on other people's posts. So you just go newsfeed, hey John posted, hey I'm gonna comment on John's thing. Oh, Susie posted, I don't like what Susie has to say, so I'm gonna leave that, I'm not gonna engage with it. Oh Parker posted something, oh I'm gonna engage the Parker, that's a really cool picture you know, where's he traveling next. So it's just other people's posts out in the wild. Make sense.
Kendra: Okay, and then after you do that out in the wild, you go to your own business page and post your post whatever it is.
Matt: Personal page.
Kendra: Personal page?
Matt: Yep, this is for personal page.
Kendra: See, I never use my personal page for anything. I don't, I feel like I would not be on social media, if it wasn't for business but I do see a lot of other entrepreneurs using their personal pages and I definitely feel like I must be missing something.
Matt: Yeah, so.
Christine: It's a tricky one I find. Like I think it's, as an entrepreneur you kind, your business is such a big part of you that you, you know that it's just, yeah I think it's hard, because you don't want to annoy a piece of people in your personal friend space, but at the same time your business is you, especially if you're a solo-preneur. So but yes, you can't track people, you have other people on your person page or actually your potential clients. I think you also need to think about that, for me that's a definite no.
Christine: So it's like, I think if you cater for more general health things maybe, but for me it's just if I do it from time to time it's fine but for other people they're ideal clients are in their personal space so.
Matt: Yep totally, so a similar strategy can also be used on Instagram. So before I post on Instagram, hey it's, I know it usually takes me 30 to 60 minutes to go through and get those 50 points or to find posts that I actually want to engage with, because most people, like Facebook doesn't teach you how to use Facebook so…
Matt: people kind of suck at Facebook you know, which is what we're learning about today.
Christine: So weird right, yeah.
Matt: Yeah, yeah. So you can do something similar in Instagram and I shoot to engage with 7 to 10 photos, and the cool thing about Instagram is that if you're, like we said you can still have your Chatbot linked, it can be separate from who you are like personally, so you can keep Facebook as a personal thing but doesn't mean that you can't employ a Chatbot right. Where you could just have it on your website, you know link bio, here's my website, here's my Chatbot, but I have most of the Chatbot can of pointing people into the websites and things. Does that make sense?
Matt: So go through, engage of seven to ten photos that's going to be like a heart, and a thoughtful comment, seven to ten photos, target market time, right and then you would write your post.
Kendra: Okay. That makes sense and I actually, when we talk about Instagram, that makes me more exciting, because I actually really like Instagram. I'd like to engage on Instagram but I just don't on Facebook. I've unfollowed every single person I know.
Christine: I know.
Kendra: The only thing I get on my Facebook page just like business and health stuff. Christine: I know, [inaudible] that's like the same thing for me.
Matt: So, I've heard stats that like a good Instagram profile engagement is between like 2% - 3% but using that strategy, I'm looking at my stuff right now, I have only 460 followers and I'll get like, here's a post with 90 likes and 11 comments, which is like closer to 25% engagement or here's another post with 90 and 9 comments, and 60 likes, 17 comments.
Christine: That's a lot.
Matt: So recap, I always love doing recaps because I hate going back and having to like listen to ten minutes of stuff to figure out what it is. So recap, get on Instagram and at the target market time, 30 to 60 minutes before, however long it takes you to engage with stuff, genuinely ask questions, forward the conversation, okay. So 7 to 10 photos, genuinely engage, then write your post, and in your post, provide like really good value. Don't like go through and like you know get 50 points or whatever, and then you know, hey here's a picture my dog, like yeah that'll help the reach but like is that what we're doing here, like we're marketing. That's what we're doing.
Christine: And I think we need to really explain to people who are listening to this and hear like, 'oh my god I don't have time, an hour a day,' here's the thing you are your business. If people don't see you, they won't know you exist, they won't know that you can help them. So it's about building your network and building your network, network, is part of your business. Unless you have a practice that's completely overrun with clients and you don't know how to pull them off and you have a super high price tag and you still have a gazillion clients, then we might say, ok you don't need engage anymore, but my guess is that a lot of you want to either charge higher ticket and then you don't have all the clients or you have tons or you don't have enough clients to even start with. So building your network, putting in the time of at least an hour a day on social media is just part of the job description. It's maybe not most sexy thing in the world, but it's just thing you've got to do.
Matt: Yeah totally, and if you want to talk about drafting posts, I really do like Instagram because you can draft posts in Instagram. So like anytime like I'm, like I traveled this past week I took like three or four pictures of like the supplements that I took with me or like the I took my blue blockers with me, I took you know a blindfold or not a blindfold, the sleeping mask.
Matt: Different connotation, yes.
Matt: So no, yes, it's a sleeping mask.
Christine: Kinki. You have to look at the video to see what Matt looks like. [inaudible]
Matt: I'm a little bit.
Kendra: I love it.
Matt: Ok, this is ridicules you guys.
Kendra: That's how we role.
Christine: It's just what we do.
Matt: So you're in your environment, take pictures of the stuff you do, the supplements you take or whatever, and then that's your post like or like I'll go rock climbing and my hands will be all torn up right and so that's an opportunity to talk about exercise and like having fun exercising and not just like lifting weights all the time like, I like lifting weights because it makes you look better and you feel awesome doing it, but like I have a lot of fun rock climbing too, and so it's not always about like function, function, function, you have to do this and be in this routine and everything it's like, have some fun every once in a while. And you can just go through and pick those pictures out, and do the drafts, and then you just hit, and if you don't know how, so you would go through you'd pick your picture and then you'd write your little thing and then you just hit the back button and it's gonna say discard post or save draft, save draft and then we click the plus button again the pictures gonna be there, and so is the post, like that's it.
Christine: What did we do? We wanted to talk about Chatbot, now we know how to trick Facebook into thinking we're super engaging and passionate.
Christine: [inaudible] Instagram. We build a funnel, basically we know the do's and don'ts. I think it's amazing. We all use three different Chatbot actually, you use Chatfuel?
Christine: Cat-fuel? Cat-fuel, right?
Matt: Chat-fuel? Chatfuel.
Christine: Which one is it?
Christine: Chatfuel, it makes much more sense. Chatfuel, Kendra uses ManyChat and I use MobileMonkey Ape. So there's three different platforms, I still have to figure mine out but I think it's just because I put in, didn't put in the time, but [inaudible] different things out and you know, compare them and so Matt, when people, do you do like, helping people to set this stuff up.
Matt: I honestly came on this podcast just because I see so many people doing it wrong and these small changes can help you do it right, because we as functional practitioners of various types have a great message, but you aren't always the most versed on social media, you want to sit and read research papers. So listen to this podcast you know, write out on a little index card how to do the stuff, keep it by your computer and then and then do it right, and get your message out there.
Christine: And if you don't, if you have a question, then they can still reach out to you right?
Matt: Totally, yep.
Christine: How do they do that?
Kendra: How do people do that?
Matt: We're gonna we're gonna use the Chatbot for this one, right. Or you could personally you know, so you can go you can go dig around in there. So that link is m.me/mattwrightfdn - m a t t w r i g h t f d n and dot me, [inaudible].
Christine: All right cool, we will link it in the post.
Matt: Perfect. Yeah and so we didn't really talk about like how to get started with the Chatbot, and I'd strongly recommend getting a template by someone you know, who knows what they're doing. Because there are some communities out there where everybody's coming out, oh I'm the expert on this, and it's like they barely know anything. The guy who teaches me, he has his own templates and there...
Christine: Can you share who he is? So that we can check him out and steal it.
Matt: Yeah, his link is m.me/botsdone4u and that's b o t s d o n e 4, number 4, u, and so I also linked that in the little, I put together a little freebie for this on the points game. So you can go in my bot and type in #360healthbiz, b i z and you can go get the points game download and it'll, you can print it off or write it down and it'll explain to you how to how to do the thing.
Christine: I love it. I'm totally gonna steal that opt-in idea. I mean that's genius. Alright people, boys and girls, we've been on for quite a while, so I think that's all we have time for today.
Kendra: Yeah. Thank you so much Matt. That was really awesome. I learned a ton, and for everyone out there, if you guys like this podcast, remember to give us a five star review on iTunes, it helps us get out there, it helps us be seen, and we would give you a shout out, we would send you hearts, we would love you so much if you would do that and you can head to our website: 360healthbizpodcast.com. We have a YouTube channel, we have our transcript on our website, what else do we have? Oh yeah we have a toolkit.
Christine: [inaudible] cupcake money for, Thank You Kendra for this information and Christine and for your time and doing all the show notes and uploads and all of that, then you can buy us a cup of coffee on our patrons site and shout out to Kylene, who left us a five star review...
Christine: on iTunes your our favorite, and we have an amazing free gift as well, not on our Chatbot yet, we have to set that up, but you can, just go to my website and you can get a free tool box, where we have all the tools that we've used in our business. Which is quite a bit, I think it's over 16 or something like that or 20 even, I'm not sure, where you get a description, promo discounts, all kinds of things, everything we use so that you don't have to do the trial and error that we both went through.
Kendra: mm-hmm, awesome.
Christine: We'll see you in two weeks. Bye.
Matt: Myself? Two weeks?
Christine: Every two weeks we have an estimate, every few weeks. So when... [inaudible]
Matt: Oh okay, I was like another interview I don't know about.
Christine: Oh Matt, no sorry, I don't know we...
Kendra: Maybe we'll have you on again.
Matt: Yeah. We could talk we could talk systems. So I had a conversation with Brendon Virmire yesterday, he brought me into metabolic solutions which is mega freaking cool and so I'm doing both health coaching in there as well as like biz dev. So I have a whole business communication and task assignment philosophy. I don't know how it exactly it's gonna transition to the functional medicine stuff and see what he's already got set up, but as far as like conducting online business, the system I've laid out works really.
Kendra: Well we, I want to have him on too. I was just thinking that today. I love Brendon.
Christine: So we'll have you guys test drive that and when you're making shit loads of cashola then you're going to teach us how it works. Anyway, until then thanks for listening everyone and we'll talk to you very soon. Bye.