How to Simplify Your Wellness Website (and Get More Clients) with Jessica Freeman
Does simple always mean better? In the web design world, the answer is yes! We aren’t talking about a one page website though.
In today’s episode of the 360 Health Biz Podcast, we are joined by Jessica Freeman, an award-winning graphic and web designer, to talk about how to optimize - yet simplify your website to get more clients!
In this episode we discuss:
- how to make your website better with LESS
- the power of two when it comes to DIY-ing your website
- how can your wellness website actually help build authority and trust with your clients
- the right way to use keywords on your website (without hiring an SEO guru)
You don’t need to have a fancy website when you’re starting out. In fact, both of us didn’t upgrade our website until at least year 5 of our business! That said, you need to direct people somewhere from your social media feeds and you need somewhere for your courses and packages to live. And the only place for those my friend, is on your health coaching website.
Your website is how you build trust and authority with your potential clients. Your social media content does this as well (as we discussed in Episode 81 with Hailey Dale) but you build authority through showing your experience on podcasts, publications, and client result testimonials. Your website is the hub where all these things are shared.
Everyone uses Google and it is your website that is going to trend for Google search results. It’s important to remember that not everyone is on social media (shocker, we know) so you can’t rely solely on social media to reach potential customers.
Simplify your website
A lot of people try to do too much on their website. So simplify and figure out what you really want people to do. Jessica recommends no more than three calls to action on one page. What’s a call to action? Check out Episode 85 where we go through all the business lingo you need to know.
Simplifying your website means only having a max of 5 items in your navigation bar. Usually these are
- About page
- Services page (with a drop down to your various services)
- Resources page (affiliate links, blog, YouTube channel, etc)
- Testimonials page
- Optional: Press or Media page
The power of 2
If you’re DIY-ing your website, you may not have a keen eye for design. And that’s okay! When building your own website, Jessica suggests using the power of two method. Meaning using only two fonts and two colors. Throughout the entire website! This will make everything cohesive and simple for you to create.
Jessica Freeman is an Atlanta-based award-winning graphic and web designer that helps health and fitness business owners build authority and get more clients. When she’s not working with clients, you can find her teaching inside her Better Collective community and Work Your Website challenges. Jess also runs her own YouTube channel and her podcast, The Digital Lounge.
Want to streamline and amplify your website? Check this out: jesscreatives.com/boss
If you’re an online health coach looking to take your business to the next level, then you’ll want to go through our Ultimate Toolkit which breakdowns all apps, tools and tactics to sky rocket your business. Get it here: 360healthbizpodcast.com/kit