Niching in Eating Psychology – Turning Disordered Eating into a Thriving Business

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Chelsea Gross is a Certified Transformational Nutrition Coach. She helps women break free from dieting, create a healthy relationship with food, and a live a life they love free from rules and obsession.

Her passion for wellness comes from her own struggle with health issues and a disordered relationship to food and her body for nearly a decade. In 2014 she was exhausted and unhappy and knew it was time to make a change - nourish herself from the inside out, and mend her relationship with food. 

She went back to school to study the science of nutrition, the psychology of eating and mindset and created a unique coaching practice centered around empowerment, compassion and ultimately forgiving yourself which is the catalyst to breaking the cycle.
Chelsea uses the power of real food, mindset, and consistent support to help her clients gain true permanent change, confidence and clarity, and peace and calm around food.


Transcript:

Kendra:            Hello hello everyone, welcome to another episode of the 360 health biz podcast. I'm Kendra Perry and I'm joined by my super sexy and extremely attractive co-host.

Christine:         I didn't care to say that it's very true.

Kendra:            It's very true. So we're pretty excited for today's episode. We have a great guest with us today. We have Chelsea Gross who is an old internet friend of mine I guess, and we're gonna be talking about what we think is a very important topic.

Chelsea specializes in disordered eating. She is a certified transformational nutrition coach, she helps women break free from dieting, create a healthy relationship with food and live a life they love free from rules and obsession. And so, I know Chelsea that you've had a lot of your kind of experience and maybe your passion with this comes from some of your own issues. I definitely stalked you on Instagram, so I know you post a lot of your personal struggle on that. So how did you get into this, like what made you decide to niche out in this sort of area?

Chelsea:          Yeah. So I think I specialize in this 100% because this is my own personal story. So for as long as I can remember so you know, late teens all through my mid-to-late 20s, I really struggled with food, I struggled with hating my body, I was always on this endless quest to lose weight, and be thin, and you know push through hunger and hop in and out of the next-best diet that was gonna fix my life and make me happy.

In a lot of my self work in the last few years, as I've kind of gotten everything together and really broken free, I realized that my issues with disordered eating and hating my body and all of that stuff, stemmed from not liking who I was from a very very young age. So feeling really insecure being who I was. I struggled a lot with anxiety and that was just not accepted in my family, like it was something that I shouldn't be, and so early on I learned I shouldn't be who I am, I shouldn't be like this, I need to change myself, and I didn't feel loved, I didn't feel worthy I never felt good enough. So I think as I got older, food and controlling my weight and looking a certain way and getting attention and getting love, kind of shifted into like this obsession around food and around dieting. And you know this was like ten plus years ago, so no one was out there speaking about this kind of stuff.

The information that I was getting about being healthy was coming from shape magazine or women's health or like and you know, clip on the Today Show or something like that. And so, I really felt totally isolated in my struggles. My relationship with food really stemmed into a cycle that was restriction. So trying to lose weight, trying to starve myself, then I would end up binging at night and then for many many years I would end up purging and then I would beat myself up and then I try to course-correct it and fix it the next day.

So it was just this endless cycle and I was really ashamed of it, and I felt really really alone in what I was going through and so, I had a whole very very long health story that got me into going back to school for nutrition. I started dealing with chronic pain and it was something that I could no longer ignore, I had to work on myself, and that's when I realized, you know, I had a whole career change.

I was previously an actor living out in Los Angeles, which is probably the worst career you can have as someone who has insecurities in her body. But dealing with chronic pain was a really huge wake-up call and so at 27 I decided to go back to school, which is how Kendra and I met when I went to the Institute of Transformational Nutrition and I just stumbled across the program kind of randomly one day online, and again because four years ago health coaching was not. I found the program and I looked to the curriculum and I saw it had a huge focus on the psychology of eating, spirituality of nutrition, and I was so, I gravitated towards it immediately and I knew that it could help me with my own issues, and then would give me like a chance to go on and maybe, at the time I didn't know that it would become what it has become now. But I think I knew maybe deep down that this is something that could turn into like a purpose and a passion and a career.

So long story short with all of that, going to ITN like really changed my life because it brought me into community of people that have also gone through so many struggles, so whether it was dieting or eating disorders, food, their body, autoimmune disease, pain, you know you name it, we met those kinds of people and I finally felt less alone it gave me kind of my voice, it gave me the like the push and the drive to share my story and so I started slowly putting out there like all the stuff that I had been through, and you know, I had also overcome a lot of this which I left out that piece of the story, but ITN was a really big catalyst in my healing of my issues with food in my body and this yeah, doing a lot of self-work on myself too with all the other mental imbalances and things like that with the anxiety and like the insecurity and low self-esteem and all that stuff.

So basically I just started putting my story out there and I knew, if I had felt alone so many years ago then there were a lot of people out there that felt alone now, and I made peace with everything that I went through like those challenges and all those really low moments, because I knew it brought me to be able to share my story, connect with people, inspire people, and work with these women now one on one, and I just think my whole story was really just meant to be. So I chose this niche specifically to help who I was almost like seven or eight years ago, like that girl. So that was a roundabout way of explaining it, but I hope it makes sense.

Christine:         No. I think it's a beautiful story, like I mean, how can you find more purpose and looking back at the previous year and kind of wanting to have that person.

Kendra:            Yeah.

Chelsea:          Yeah.

Kendra:            Yeah. I love that you're sharing that and I think it's a really amazing story and we talk about this too, how your own personal struggle can be a great marketing tool because it helps people not feel alone, helps people connect with you, and we were talking about before we hopped on the podcast, that this is such a common issue, like so many women are struggling with it and, why do you think that is? Like why do you think this has become such a huge issue with so many women in today's society?

Chelsea:          Yeah, well I think now more than ever society puts pressure on us to be perfect, lose weight, to look thin, it's so glamorized, especially with social media and influencers and celebrities and we all know that social media is just someone's highlight reel, they're showing you what they want you to see. And they're posting when they feel their best and they're posting after a workout and they're talking about it and they're posting when they're on their diet or their transformation picture you know, celebrities just looking perfect but we don't realize what's really going on behind the scenes. A lot of people don't realize that people are just showing us their highlight reel, and so they're trying, they're striving to be something that doesn't even exist. You know perfection does not exist, yet we all are perfectionist, most of us are, especially the women I work with that deal with this stuff, deal with disordered eating. They're you know we're trying to meet this standard, putting this pressure on ourselves, it's not even real. But I think you know, like I talked about with my own story like it stems from something deeper.

So nine times out of ten it's not even about the food, like it's not even about your relationship to food, it's probably about some other imbalance in your body. So for me it was like not feeling good enough, like not liking who I was, feeling unfulfilled in my life, like I see this so many times in the clients that I work with will start out by their main issues, their main concerns being you know the dieting stuff and the disordered eating and then just a few sessions and it's like we're talking about something completely different, maybe they're unhappy in their job or their stress within their relationship or they be like a lack of motivation in their life or their unhappier you know. So it's always about something deeper and the other reason I think it's really common is because like I said, we glamorize the weight loss.

Kendra:            Yeah.

Chelsea:          Someone may lose weight and you know, they may have an autoimmune disease, but someone will still complement them and be like, 'oh my gosh, what are you doing you look so good,' and it's like not. So we don't realize that losing weight doesn't always equate to being healthy, like we think that it does. And so people just put this extreme pressure on themselves, and they think that losing weight and like having the perfect body, will make them have the perfect life, and so it's just this whole like misunderstood cycle. But yeah, it's definitely like one of the biggest issues but I guess it's interesting too because at the same time while like unhealthy eating and chronic illness and obesity and diabetes and all that stuff is at its high, we're also struggling with people being underweight and over exercising.

Christine:         Yeah.

Chelsea:          Not eating and dieting constantly you know. So it's very polarizing and I think it's very confusing for people.

Kendra:            Yeah.

Christine:         Not just for people but for us as health coaches.

Kendra:            Yeah.

Chelsea:          Yeah.

Christine:         Before we started, I think how do you, like let's see, if you have other health coaches, for example who get a client for a different reason. So I can imagine that a lot, well not a lot, but some of your target with probably not, they kind of know what's going on you know in a way but maybe not quite ready to face it, so they might have helped in a different area but as I health coach or as health practitioner, you're going to figure out pretty quickly what's going on right. So you were talking about these deeper emotional issues and I totally agree I mean that's like the root cause of this most of the time, how do you know whether you can still help and how do you know whether it's a time when you know with a coach certification for example you are not quite equiped enough? Because that's something that I would maybe struggle with, that the responsibility of going digging so deep, I would actually refer out. So maybe you can help us a little bit with that.

Chelsea:          Yeah, I mean I think if you know this is something that you don't feel comfortable or confident enough to help people with that's a really important thing to know about yourself as a practitioner, as a coach, and these are really serious issues like I said, it yeah it's deeper than the food a lot of the time and we're not therapists and I never claimed to be a therapist. And I think if someone comes to you know just like to go back even to go to like basics of being a practitioner, having a form set up when people book their initial call with you that it asks the kind of questions that maybe would tip you off to see if you are a good fit or not or even when you have that free initial call with someone, like your consultation or discovery call, if you feel like while their issues are far beyond my scope or far beyond my expertise or like I feel like I could help this person but I still think maybe they'd be best suited with someone else, it's like feeling okay enough to yeah, to refer out or to you know suggests to them maybe the type of practitioner that they could work with or just still helping them so that you feel like you're not just like you know, shutting the door on them and leaving them alone, because obviously they're struggling, but yeah, I mean I think for me the messaging that I put out there and you know, like even you know, the statement of what I do like I specifically help people break free from dieting, create a healthy relationship with food, like people are drawn to me they know what I do they know I'm not someone who's just like gonna put them on a diet or give them a meal plan or you know.

So I think as long as you're really specific on who you help as a practitioner and that's all over your website and your branding and your social media, hopefully the right people will come your way and then you can just be clear enough on what you can help people with and if you do need to refer out, then that's okay. A lot of the time I work with people not hand in hand, meaning I'm working with the therapist like speaking with them and engaging but a lot of my clients also maybe have a therapist or another type of practitioner that they're working with. You know, and the type of work that I do I don't claim to like heal people's you know mental imbalances or things like that. I really speak to my clients like a friend, like I'm on their level like that was really important to me when I went out into my practice because I had so many experiences in my past where I felt like I was talked down to and like felt less than, felt misunderstood, like I'm the one with the problem. And so I know a lot of my clients gravitate towards me because they know because I'm so honest about my story they know, she's been through this and I weave that into all of our sessions like I'll say, they say something they're dealing, I'm like you know I dealt with that too, like I used to do that.

So yeah, so I don't want to feel like I'm like a therapist or that I'm claiming to you know help them with something that a therapist is better equipped to do. I'm just more there is like a non-judgmental safe space to kind of guide them through, like it's more of a partnership when we're working together versus like giving them a prescription and like this is what we're working on.

Christine:         Yeah.

Kendra:            Yeah. Do you ever have men?

Chelsea:          I don't. I've never, yeah I've never worked with the man, I interestingly enough had two guys come to me in the last couple of months, which was kind of just surprising to me because I specifically say I help women. And I also don't think my type of, I mean the thing is, if a man is dealing with, because men deal with disordered eating and all this kind of stuff too. I think we just maybe don't realize that because they're far more, they internalize that stuff far more than women do.

So I did have two calls with guys like I entertained the idea of it. Ultimately like it didn't feel right to me but I think if the future got you know a guy were to come around again and book a call in it we talked and it felt like a good fit I wouldn't be against it but I do prefer to work with women just because I don't know, I feel like I can better connect with because I'm alone as well.

Christine:         Yeah.

Kendra:            I wonder if there's a lot of resources out there for men dealing with disordered eating. I feel like so much of health coaching and so many health coaches are women and we tend to work with women like I feel like, what do the dudes do?

Christine:         I'm seeing a niche there. If you would dude and you don't know what to focus on.

Kendra:            This might be the thing.

Chelsea:          Yeah. Well actually, so I don't think I told you this Kendra, but I'm working now as a success coach with ITN with its Institution of Transformation just like on a remote position a few hours a week, helping people with the enrollment process. So I'm like facilitating incoming calls and emails from people interested in the program and I took that position because I want to put the word out there about ITN and I believe in the program so much and it was such a huge, played such a huge role in my life and I feel like it's not as talked about as a lot of other health coaching programs and what I love about ITN and what helped me so much was like the psychology, the spirituality element.

But anyways, I had a call with a guy who just signed up for the program last week and so I feel like he like he was resonating very much with like yeah, the holistic approach and we had a lot of similarities in our story. So I feel like people who kind of gravitate towards ITN. There's guys in the program like they could go on to help people like this.

Kendra:            And I would love to know like what, if you could like break down your approach of like how do you actually work with women? Like what are some of the key things that you do with people that help like unwind this really unhealthy relationship that they have with food?

Chelsea:          Yeah. So I mean my approach is nutrition, lifestyle, mindset. So I don't go in with like a set plan of like a week two this is what we're gonna work on. I do feel lucky enough to have a pretty intuitive nature about myself you know, because I think I was definitely like destined to do this type of work. So when I talk to someone I can kind of gauge pretty quickly what is kind of the underlying root issue or at least know how to guide our conversations to get those answers that I need and help them to open up slowly again because I really provide a safe space for them to feel comfortable to do so. So that's important for me just in our first few sessions to kind of get to the bottom of, just to see okay this is why you're doing this and then kind of talking through that so that they feel like, 'okay like I'm not damaged, there's nothing wrong with me, I understand, I'm you know struggling with food because I dealt with a lot of anxiety as a kid I didn't feel good enough and I felt safe because I could control food,' or whatever you know their specific story is. So talking that through with them and getting them to see like, there's something wrong with you, you're not alone, you're not damaged, there's hope to break free from all this stuff.

So kind of just getting to that place with them early on where they feel like confident and hopeful. So that's kind of like a big picture more like mindset approach that I try to weave in early on. But the food is also really important like I'm not I think I've had to kind of find my place within this like intuitive disordered eating community to pull from like all different sides because I still believe in real food, I still believe in blood sugar management, hormonal balance. I think all that stuff is really important like eating good quality food that's gonna help to lower your inflammation and keep your blood sugar balance. I think science, learning the science and learning the why behind certain foods that maybe set you off to have more cravings or to binge or you know those foods that really make you feel satiated.

Learning all that helped me and my journey so much I think that was one of the most important things that helped me break free from disordered eating was like eating breakfast, eating healthy fat, eating protein, like getting rid of the artificial crap and like all you know the diet drinks and 100 calorie packs and all that kind of artificial nutrient poor stuff. So I'm really really clear with my client’s even those that have a lot of the disordered eating habits that we're gonna still work on nutrition but I have to just approach it in the right way. So teaching them science is really important because a lot of people have a logical mind and as long as I can understand why they're doing something it doesn't feel as restrictive. It's very different than giving someone like a list of, 'Eat This Not That,' or people that come from dieting or it's like they did, Weight Watchers or like Atkins or you know, how did their calories or track their macros, it's all these just rules and these yes or no's.

And so if you kind of give them the science they feel empowered, they feel clearer, they feel like smart and educated and then they're making those choices because they want to, not because they should. You just talked a lot about that, like that should thing, you know, like.

Kendra:            Yeah.

Chelsea:          It's such a big thing like we all, we do so many things because we feel like we should. I want to shift that, I want people to do it because they want to, it feels good and then you know making that shift to eating more real food, you feel so much more in tune with your body, you can kind of see like, ‘oh I'm feeling a little like mentally depleted, I'm gonna have some healthy fats, or like I just went for a long walk and maybe I'll have some like healthy carbs,’ or like you know, just kind of tapping into those little things, that make you just feel like safer on your journey with food.

And then, yeah, I just have to be sort of careful about the way that I suggest my recommendations. Cause for most of my clients it's I am going to suggest probably, because a lot of people who have disordered eating also have like gut issues and you know other health issues and stuff like that, and so I'm always gonna recommend, like probably going gluten-free and dairy-free. But it's hard because they're coming from this past of rules and restrictions and yes and no's.

Kendra:            Yeah.

Chelsea:          So, I try to reframe it for them and say you know, ‘this is my recommendation and you're going to avoid this food because it feels good and it's that self-love and self-respect,' to like you know, ‘maybe it's causing your migraines, so in order to not have migraines and have a better quality of life that creates more space for you to do the things you like to do, let's just test out how you feel avoiding it but not because it's bad, just because maybe it's not helping you feel your best.’

So it's just like, it's kind of a dance and everyone's different but it's like just being careful the way that I suggest recommendations and then always like layering on to that the mindset of it all.

Christine:         Yeah, brilliant! Sounds like everyone one can implement what you just said, you know, when looking at it, I think that's the way to go. So, do you work mainly online or offline?

Chelsea:          Yeah, I'm entirely virtual.

Christine:         Brilliance!

Chelsea:          Yeah, so I actually went international this year! Very cool. I had a client who, she's from Spain but she was studying abroad in Italy, so I spoke to her while she's in in Italy and Spain and then I had a client in Mexico, and a client in Canada...Kendra. Kendra: Very cool.

Chelsea:          But your homeland and so yeah so that sort of been really really cool, really exciting. Kendra: Yeah, it’s so good how you can do this anywhere, you just take your business wherever you go, you can do the digital nomad thing, you can work for people from all over the world. I think that's awesome, for sure.

Chelsea:          Yeah, yeah.

Christine:         So how do you do your marketing and if we go into business, it's a topic that's obviously very personal, you talked about it before that you use or Kendra was saying she knows you from Instagram. So you're using your story there, but what would you say would be the most successful maybe business technique, business tweak that you used in order to spread your message and get clients in the end, because I mean...

Kendra:            That's what it’s all about.

Chelsea:          Yeah, I mean honestly, probably Instagram has my most successful form of, like turn over to clients and it's just an, the easiest platform for me to share my story and be most vulnerable. I love to write! I've always loved to write and I feel like I have an easy time expressing myself through writing, and so you know, I layered and pieces of my story when I first launched my business and then I would say in the last like two years I just was like, ‘I'm just gonna like share everything,’ and it's really served me and it's brought me my ideal clients too. Because in the beginning, I was still drawing in people that wanted just like 'weight loss' and you know, that's okay.

I have no, like I think it's okay to have weight loss goals still as a disordered eating expert, like I still think that can happen. You know not everyone has to just completely accept yeah forever and not have certain maybe if it's for a health reason those goals I think that's okay, and I think you can approach that in a healthy way, it has to be done in a healthy way with support with the practitioner. But it can be done so I'm not one to say like ‘no, like you never have to think about weight loss,’ but I was just drawing in the kind of people that weren't lighting me up, it didn't it kind of didn't, it just didn't feel right didn't feel like the work I wanted to do. And so I knew in order to draw in more of the people like the clients that I have now but just like light me up so much and like feed my soul, like it's just such so much more fulfilling.

I knew I had to get that really really honest and vulnerable about my story. Luckily I'm not, like I've gotten past the shame of it all, because I know there's so many people out there going through it because I've met them and I think that's what's great about social media is it's brought us, like to each other, it's you're able to connect with people and see people now that are going through it and talking about it, and it's removed a lot of the stigma, that I didn't have that, we didn't have that, like many years ago going through all this stuff like, I said it was like I had magazines or nothing, or friends that like we didn't know we didn't talk about the stuff. Like I was never in friend groups or we were, I was always the only one and everything was such a big dark secret.

So, I think that's what's so great about Instagram is it's like shown us, ‘it's okay, like it's safe just share your story,’ and I've just seen it benefit me and so it's motivated me more to be open and like spurns people will message me on Instagram I don't even know how, there and I don't have a ginormous following, like it's not that big at all. But there's people I don't realize they're out there and they'll message me and they'll say like just, ‘thank you so much for what you share, it's really helped me,’ and it's like, 'whoa really?' Like I didn't realize I had this type of impact you know, it's probably a normal person out there who's not, who lives a right, because you know a lot of us like other practitioners and stuff follow each other and we'll comment and stuff but this is this is just a regular person who probably doesn't interact, but would send me maybe one day send a message, and stuff like that, so yeah, it's just I feel like I was brought to do all this stuff, and so it's kind of like it feels like it's my, it's just what I have to do is to share. And I like sharing because it gives me the ability to connect with people, so yeah, to go back to marketing, I think.

Christine:         Yeah, that's my interest, that's actually a question because I asked about Instagram and you said you like writing, and I'm gonna get wait a minute why aren't you writing? So tell me. Cause, I don't get Instagram at all. Like, I do it, but I'm like, I feel like it's another big thing vortex that is going to swallow me up, so I’m consciously collide to this platform.

I bet a gazillion other people who are listening and who have this Instagram kind of what exactly is it pictures, why is she writing? What does this mean? 

Chelsea:          Yeah, so it's, it's transformed a lot over the last few years. I guess Instagram started like five or six years ago, I think and it was pretty much just pictures. I mean the creators and programmers of Instagram I'm sure did not realize it would turn into what it is today. Which is yeah, a much more like a marketing advertising thing with ads and all this stuff now like it's really turned into something crazy, but yeah, you have to post a picture with every post, but then you can write below it a caption and there is like a.

Kendra:            What's the limit of what you can write in the paragraph.

Chelsea:          Yeah, yes I've written pretty much almost every time I meet I go to that very very end. It's probably like you know maybe like five or six and hair medium sized paragraphs of writing that you can fit into that. So yeah, so just honestly it just kind of like comes to me and I'll write about something maybe that I've gone through or like this and I don't just talk about food I talk a lot too about like mental health or like perfectionism or work, love.

Christine:         Everything in general in a way, but if you do it.

Chelsea:          It's exactly like that yes, yeah.

Kendra:            I was just going to say Chelsea, I've taken so much inspiration from you and how vulnerable you are on social media, because you really, you lay it out there, and you're like wow, this really vulnerable this is really personal but you know, I think it's really important and I definitely started doing more about my own business and it's super helpful. It's a really great way to connect people and bring them to you and help people know that you're the right practitioner for them right.

Chelsea:          Exactly yeah, and that's how I want my clients to feel, I want them to feel like I'm a friend and so if they can connect with me like, if they feel safe because yeah talking about this stuff is not easy. I mean, this is why for so many years I kept it a secret like, I didn't even tell my mom, I didn't tell my friends what I was doing so I was so ashamed of it. So of course, meeting with the practitioner you know who's a stranger, you're not necessarily gonna feel ready to open up to them and just every call. About like binge eating, like that's not easy for most people to talk about, of course not. So if I can put it out there and also to like put my face to it, because most people, I say this all the time to my clients who are going through something and they'll talk to me about and they'll be like sorry you know, just like beating up on themselves about it and I'm like, I dealt with that too and you wouldn't know that I dealt with it.

Like if you just look at a picture of me smiling you're probably like, 'oh wow she's got it great like what a perfect life and blah blah blah.' I have all these like health issues that I'm really open about. So like I struggle with that stuff and then also all this stuff from my past. I feel like if you can put a face to it you know, because we think the person who has disordered eating is this like you know, just this different kind of idea of a person and it's like we're walking around all day helping people with a story whether its food or health or you know mindset or whatever, and so I think just like breaking down that barrier right off the bat helps people feel like yeah, they can trust me and they can see themselves in me and that makes them feel safe enough to open up to me, work through stuff.

Christine:         Great. I love it. I love that, that you use Instagram for that I think it makes a lot of sense.

Chelsea:          We gotta get you using it.

Christine:         I tried a bit. I don't know, it's I'm not very inspired by these things like it's not, I don't know.

Kendra:            We'll get you on their we'll give you some advice, we'll get you on there.

Chelsea:          Yeah.

Kendra:            It's a great platform for like yeah, for sharing your story, for personal branding, for kind of getting out there, it has great features.

Christine:         Yeah, but that's what I talked about as well, like I don't have the typical hero's journey, like I never suffered from the people for the same thing that my people are getting my help with. So it's different I think.

Kendra:            You still struggle with things in daily life right? Like you still have enough day-to-day struggles, like I share stuff about like, you know I always talking about food prepping and I'm like and I really like fucked up this week, and like I didn't food prep but I don't like five times, I didn't feel great like, stuff like that, people want to see that person and that you're not perfect right. Even sharing something like that.

Chelsea:          Yeah. I don't think it has to be exactly what your health. It doesn't necessarily have to be like, the exact thing you're helping your clients with, but anything like Kendra said, like anything that just shows you that you're real. That's what people are craving, realness, because I think luckily people are finally starting to see that there's a lot of fakeness out there and like people not being authentic and you know what's really cool about Instagram and I don't know if everyone knows that there's this whole like more like body-positive movement, if you're not following the right types of people, but because I'm kind of in someone adjacent to that community that's what I feel my feed up with and it's people who are like you know maybe we'll do a side by side picture or they're like this is me like posed and like arching my back and then it's like this is also me one minute later it's like let their stomach out and they just look like a real person and so it's like available to us to see.

Christine:         Is that hashtag body, no hashtag… what is it?

Chelsea:          Well it's like the body positive movement pump.

Christine:         I have to check it out afterwards.

Chelsea:          Yeah. There's a lot of people like that who are coming from like a very restrictive like, a lot of women who may be done like body, like bodybuilding or fitness competitions, who were like so restrictive, so lean, so unhealthy, and then like gained weight back and kind of talked about that journey and show like side-by-side pictures and talk about why it's okay and why they feel beautiful and like, how there's so much healthier now and just kind of like rewriting the social norms and you know, and then like a lot of people talking about like what I talked about with their past with food and their relationship food. Like it's becoming more like relevant, it's out there but you have to like be in that community I feel like to find that, because a lot of people are still following the other stuff.

Like one of the first things I have my clients do is like go through and Instagram cleanse, because a lot of people are following like just these not real accounts talking about dieting and like losing weigh-in and all this stuff and it's like if that's what you're seeing every time you scroll through your feed, you're not gonna feel you're not gonna feel good, so why don't you fill it up with something that would make you feel good. Kendra: Yeah, and it's so ingrained in people from a young age, because like I remember being in high school and trying to lose weight, I was not overweight, I was super fit, but it's like that's what all my friends were doing, we were just trying to lose weight for whatever reason and reading like Cosmo magazine and it's like all about weight loss and like you know it's just like it's so interesting and then now of course you know you talked about the social media like that's where I'm sure a lot of young people and girls are getting from it now. It's just like following you know different people on Instagram that just post like these super hot professional sexy photos and you're just like, 'oh my god like that's like I'll never look like that right.'

Christine:         I think it's not going to change as quickly as we hope you know like Milly is four now and she I'm like oh hopefully will have changed by the time she's going to go to high school, but I'm pretty sure it hasn't, it won't.

Kendra:            It'll always be there I think, yeah.

Christine:         I think it will be there too. So we have one more question for you Chelsea before wrapping up and what advice would you give to other practitioners who are considering niching into disordered eating? Because it's such a specific topic.

Chelsea:          I mean I think like, everything we've just been talking about, there's so many people out there that need your help. If you have a story to share, you just have even a passion to help these types of people, you have to go for it like, people out there need you.

So I think it's just just going for it and not holding back and being proud of your story because it got you to the place that you're at now and it's giving you a gift. Like if you've struggled with disordered eating or someone who's like been up and down in weight, I mean it doesn't have to be as extreme as disordered eating, which really just means an unhealthy relationship with food. So that's yeah, such a huge umbrella of things that could just be someone who's always dieted or just not like their body or always counted calories or whatever. Like that's a gift to be able to share with people, so it's not this like bad negative thing. If you can spin it to be like a positive thing you know. Being real about like the challenges of it of course and that it wasn't like a beautiful time in your life but that it got you to the place that you're at you know. I think you have to do it, you went through that for a reason.

Christine:         I love that. I absolutely love that last sentence. 'You went through it for a reason,' I think that's brilliant.

Kendra:            Yeah.

Chelsea:          Thanks.

Christine:         Alright, I think that's all we have time for.

Kendra:            Yeah, Chelsea where can we find out more about you? Where can listeners connect with you?

Chelsea:          Yeah, so my website is: nutritionwithchelsea.com, Instagram: @nutritionwithchelsea and then I also have a podcast. So my podcast is called: nutritionish that's on iTunes, it's also on our website nutritionishpodcast.com and that's I have a great co-host and we're kind of this the split of science and mindfulness. So science based nutrition and mindfulness. So a lot of kind of what I help people with is like within the messaging of that podcast.

Kendra:            Awesome.

Chelsea:          Probably the main places you can find me. I'm all over.

Christine:         Brilliant. I'm going to follow you on Instagram then.

Chelsea:          Oh thank you, I appreciate that.

Kendra:            Well thanks so much Chelsea. We really really appreciate you being with us today, that was a great topic, so thank you for sitting down and so what else do we need to tell people Christine?

Christine:         Yeah, so if you enjoyed our episode then please stop by our website. You can become a patron of the show, every little helps, we will appreciate it. So we have a patronic account you can go to our website: 360healthbizpodcast.com where you will find a big red button to help us there and to support us and to cheer us on. You can also see us live on or you can see us on our Facebook page which is facebook.com/360healthbizpodcast and we will also have this up on our website so you can see us, you can listen to us, you can read the transcript if you want to.

So all of that is available for you and you will get the links that Chelsea has shared with us there as well, so you can get in touch with her and please subscribe to iTunes and give us a beautiful review, we would really appreciate it. Anything else?

Kendra:            Thank you, that's everything. Thanks so much, have a good day everyone.

Christine:         Have a great day

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