Biz Bomb – Shift Your Language But Don’t Stop Selling During This Crisis
It’s a crazy time out there in the world right now, but it’s important to remember that every single person on the planet is connected by this. As terrifying as that may seem, there's also something that's quite amazing and beautiful about that at the same time. But in this Biz Bomb episode I’m going to be talking about how some people are shaming business owners for selling during this time and how you NEED to be selling during this time, and how you should be shifting your language to be relevant during this time.
As a business owner, this is your business, this is your livelihood, and you've probably worked super hard to get where you are now. But regardless, you've worked hard and you require marketing, selling, getting new clients to pay your bills, to make ends meet, and to support your family. So when people are out there shaming you for continuing to sell during a crisis, it might make you second guess what you’re doing and if you should in fact be selling.
I am here to tell you, YES! You should be selling right now. Not only is it your right to sell, to try to make money, to do what you need to do to move your business forward, but it is also a social and economical duty as it always is, but right now more than ever.
Here’s the thing though, you can’t simply continue what you’re doing and pretend like nothing is going on. Everyone is affected by this and so you need to shift your language and how your offer your services. Now, this doesn't mean that we're going to be using people's fears to make money because that’s not cool. What this means is you may shift your pricing, or adjust your cancellation policy. It also means you can change the way you’re marketing your online services and programs.
Tune into this Biz Bomb episode to get the low down on how you should be selling at this time.
What's up guys, Kendra here. At the time of this recording we are going through a super crazy time in this world right now, I think everyone is well aware of that. It's actually amazing to imagine that everyone in the world is going through the same thing right now in one way or another, and I'm not sure there's ever really been a time in recent history where we've all been able to connect on the same thing. So as maybe terrifying as that may seem, there's also something that's quite amazing and beautiful about that at the same time. Now, in this Biz Bomb episode, I want to address something that I've been seeing online and something that might be causing you to feel a little bit paralyzed right now. So there has been some people ... and maybe you've seen this, who've been actually shaming online entrepreneurs about selling during a time of crisis. They're saying, "How could you sell right now? We are going through a global crisis, this is not the time to sell." And maybe that's affecting you right now.
Maybe you are thinking, "Oh my God, should I be selling right now? Is this the time to sell?" Maybe you have a launch planned in the next week or two and you're thinking, "Should I just postpone the launch? Should I just offer my services for free?" Right? You might be wondering, "Is it shameful? Should I feel guilty to even be doing this right now?" And I totally empathize if you're feeling that way. This is a crazy thing, something that none of us have ever experienced in our lifetime and we don't really know how we should act. But this is what I have to say about that, these people who are shaming online business owners for continuing to sell and launch during this global crisis, they haven't really thought it through. As a business owner, this is your business, this is your livelihood, and you've probably worked super hard to get where you are now or you're just starting. But regardless, you've worked hard and you require marketing, selling, getting new clients to pay your bills, to make ends meet, and also to serve your family, to be able to support your family or whatever.
And it's really important that we make sales right now, not only for us, but for the economy. Our ability to make money may ... Excuse me, our ability to make money will determine the choices that we make with our purchasing behavior. If I stopped making money, I'm going to be canceling a lot of my subscriptions, I'm going to stop doing certain things that I don't consider essential and other business owners will suffer as the result of me making less money. So in a time of global crisis, in a time where our economy is going through a fucking thing, it's actually our social duty to sell. If you can make money right now, you need to make money because the economy actually depends on it. What if every single online business owner in the world was just like, "It's sleazy for me to be selling right now." And we all just stopped? What do you think that would do to the economy? Not good, right? So I just want you to really reframe this.
Not only is it your right to sell, to try to make money, to do what you need to do to move your business forward, to be able to support yourself and your family. But it is also a social and economical duty as it always is, but right now more than ever. So please make that mindset shift and please just ignore people who are saying that because they don't get it, they haven't thought it through. They're coming from a place of fear. Now, what that doesn't mean is that obviously we're not going to be using people's fears to make money. We don't want to leverage people's fears because that's not cool. But we can still show people that what we offer is very important during these times, and that might mean that we have to shift our messaging. In fact, over the weekend I went through and I updated a lot of my sales pages, sales emails to reflect the current global climate. So, just as an example for one of my upcoming courses, one of the benefits of going through it is that you can make more money to travel the world.
Didn't really feel relevant right now, so I took that out. And also it's really important that you show people why is what you offer important right now. For example, I'm about to launch a course in how to launch an online group coaching program. So I've really shifted my language to tell people like, "Wow, what a great time to launch an online coaching program. How many people are online? They're looking for things to do, they're looking for things available in online formats, and really this is the perfect time to do it." So I've shifted my language so that people understand that even though they feel uncertain and they're going through this time of fear, that it's still important that they move their business forward and set themselves up for success in the future. Because guys, this is not permanent. This is not our permanent state of being, this is going to pass. We don't know how long it's going to pass. We could be in it for a few weeks, a few months, maybe longer.
I don't have those answers for you, but what I know is that at some point we're going to get through this, and so you don't want to go making these fear-based decisions in your business that are going to screw you in the long haul. You need to keep pushing forward. This is why we are entrepreneurs, because we have the ability to adapt, because we are resourceful, because are resilient and we will get through this. So do not make longterm decisions for a short-term situation because it is short-term, that I can guarantee. Now, like I said, we may have to adjust our messaging and that's cool. We may have to adapt our products or services. Maybe what we're offering is no longer relevant, but we can adapt it in some way that is. We may decide not to raise prices on certain things. Again, that depends. It depends on your niche and who you're talking to. Me personally, I'm in an onboarding period right now with my graduate membership for my HTMA Course and I was going to raise the price and I decided not to.
And instead, I offered everyone a free month into the program. Because really, I don't want people to not come in because they're freaking out about money right now. And what I hope is that they're going to come in, they're going to get their free month, they're going to binge the content, they're going to get to experience that community and they're going to hopefully continue to stay in. So it's maybe a short-term income loss for me right now, but possibly I'll get more members in the long run, there's a strategy there. And it may be that you have to offer more payment plans. We do have to adapt. We do have to adjust right now and that's really important, but you just need to figure out how you need to do it. You can still sell right now, you need to sell. You just need to be sensitive and compassionate in your marketing, and you need to talk about it. We can't just talk about our business and our products and our services totally oblivious and totally ignoring what is actually going on right now. We can't.
We do have to address it with our audience, but you get to choose how you talk about it and you get to choose how it's going to come into your content. And if you need to, survey your audience and ask them what they want from you. Do they just want you to go ahead with business that's usual or do they want you to address the current situation and give them strategies for right now. Now, I know my audience are business owners. They're freaking out about their businesses, the economy, is this going to affect their ability to make money? So for my audience, I know they want me to talk about it, but your audience may not. And so it's really important that you figure out what they need right now. But the overall message here, the most important thing, guys, is that it is your right to sell and it is your duty to sell. So get out there and sell. If you have a launch coming up, go ahead with it. If you are planning a workshop, if you're planning to launch a course, whatever it is, do it.
Go through with it, just adjust your messaging accordingly. Okay, guys, I hope you found this helpful. If you are listening on your smartphone right now, do make sure to screenshot it, share it to your Instagram stories and mention at 360. Help this podcast, and let us know what your biggest take homes were. Thank you so much for tuning in and we will have a full episode for you in one week.