Biz Bomb – Easily Create Content for a Year

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It can be difficult to figure out what to write about, post on Instagram, or what to say in your next video. We get it. In today’s Biz Bomb episode we have a juicy tip to help you schedule your content…not just for a week but for the entire year! It may sound intimidating and overwhelming but we promise it’s not.

In order to figure out what to write about, the first thing you need to do is divide up the type of content into 3 topic buckets and then within those buckets, create 7-8 subtopics. By doing this, you can then use those three main bucket over and over again, and it's just going to help to consolidate everything, to get some structure in there, and also for Google to pick up on those tags and to rank you higher.

Need an example? With Christine being an expert in the sleep realm, her 3 buckets are: psychology, physiology and generic. Then within the buckets, she created her subtopics: for psychology that included sleep anxiety, focus, depression, resilience, creativity, dreams, feeling of falling, and sleep paralysis whereas physiology included parasites, thyroid, food sensitivities, minerals, metals, neurology, pineal glands, and hormones.

From these, depending on your blogging schedule (weekly, biweekly, etc) you start planning. The first week is subtopic #1, then the next week is subtopic #2 and so forth. You can repurpose this content by then turning your blog posts into videos and batch record them (creating 1-2 months worth of content in one day of recording!)

Hope you found this helpful! Leave a comment below or DM us on Instagram and let us know what content strategy you use!

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@kendraperryinc
@sleeplikeaboss_

TRANSCRIPTS

Hello everyone, and welcome to the 360 Health Biz Podcast, Biz Bomb. So today I want to help you to schedule out your whole year in blog posts. What? All right, so this is what I use. I am very much still a pen and paper kind of girl, but if you like to type, then you can use that.

Now here's a fun fact. Count the weeks that you need in a year. It's 52 or 48, how many are left? I think it's 48 right now or something like that. And here's what you're going to do. Blogging is uber, uber important for your business. It's the way that you are going to get tracked by Google. And if you haven't yet listened to our first episode with Jamie Palmer, where we're talking about how you can post your videos and how you can turn that into a blog and create content and so forth. But one of the questions a lot of people have is what do I talk about?

So here's what you're going to do. What you are going to do is, well, what I did, is that I use my business blog for two different things. I use it on the one hand side for Sleep Like a Boss in terms of sleep, but on the other hand, also on Sleep Like a Boss in terms of business. So I literally have two different blogs, which means I only need half the content, but whatever you do, maybe you want to put it into two big categories, but whatever you do is you always have three subcategories. And the reason why you want to do that is because you can then use those three main bucket tags over and over again, and it's just going to help to consolidate everything, to get some structure in there, and also for Google to pick up on those tags and to rank you higher.

So what did I do? Basically I went to a spa, which you don't have to do obviously, but that's how I did it. But just take your time, take an afternoon off, have a cup of tea, and then write down your three categories. So I'm going to give you an example. For me, it is sleep. I used psychology, I used physiology, and then I used generic. And then in each of these three buckets, I needed eight subcategories. So for physiological, I want to talk about sleep anxiety, focus, depression, resilience, creativity, dreams, feeling of falling, and sleep paralysis. Physiological, I want to talk about parasites, thyroid, food sensitivities, minerals, metals, neurology, pineal glands, and hormones. And then generic, jet lag, sleep debts, circadian rhythm, bedroom environment, natural remedies, supplements, and naps.

So these came up fairly quickly, because I have these three main buckets and that's what I wanted to talk about. Now, this is if I want to blog weekly. If you only do it biweekly, then this would be enough. I do one week sleep, one week business, so I did the same process with business topics. So my three categories there were mindset, marketing, branding and copy. And then again, I have the subtopics. So if you structure it like that, it's going to be very easy to actually come up with those topics, because it's what you talk about with your clients over and over and over again. And that way you have your structure, you have your whole year lined up, and if you are at the beginning of this process, I would actually suggest to do it every two weeks. It's not going to be as overwhelming.

And what you do then is you batch. You basically use one day where you doll yourself up and where you get into the shower and put makeup on and so forth, or just make yourself presentable. And then you just shoot four videos. That's one month of content. Or maybe eight videos. That's two months of content. So that would be the process of what I would do, and it will help you to fill out your blog, to get [inaudible 00:03:43] by Google, and to put some content out there so that people can find you and pay you to help them with your specialty. Hope this was helpful. See you next week.

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