Biz Bomb – Is Facebook Marketing Dead?

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Welcome to the 360 Health Biz podcast's Biz Bomb where we give you a super quick actionable tip for your business.

Is Facebook marketing actually worth my time, and is Facebook marketing dead? The answer is yes and no. The reason why we still care about Facebook is because there are certain ways to leverage it that can very much be worth your time.

Facebook marketing isn't dead. Facebook is still worth your time, but just not in the same way that it once was. Facebook has changed, and of course we need to change with it.

Facebook wants to create community, engagement and community. And where do you get engagement and community? Facebook groups!

Facebook groups are 100% worth your time. Starting a free Facebook group is actually a really great way to position yourself as an expert and to start a two-way conversation with the people who are in the group. Community is fantastic because it not only allows you to create these real-time relationships with your ideal client, but it also allows them to create relationships with each other, which is a pretty powerful thing if you do it right.

So spend less time on your Facebook business page. Spend more time in Facebook groups, either other people's groups or your own group, your own free Facebook group that you created, and then eventually your paid Facebook group that connects to your group program, or your online course. That is what works on Facebook now!

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@kendraperryinc
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Hey, guys. What's up? Welcome to the 360 Health Biz podcast. I'm Kendra, and I am here for your quick tip on Wednesday, your Biz Bomb. Our Biz Bomb series gives you a super quick actionable tip for your business. We don't waste your fucking time. We don't ramble on. We just give you the goods, and then we sign off.
Okay. So today I wanted to quickly discuss Facebook and answer the question that people keep asking me. Is Facebook marketing actually worth my time, and is Facebook marketing dead? So the answer is yes and no. And we're going to just quickly dive into that right now, okay?
Facebook marketing isn't dead. Facebook is still worth your time, but just not in the same way that it once was. Facebook has changed, and of course we need to change with it. So back in the day when I first started a Facebook page, so this is going to be like 2012 or 2011, it was very easy to market using your business page, so your Facebook business page, okay? There was a lot of organic reach so I was able to get a good following. This is when I had my blog Crazy Happy Healthy, which I no longer have, but it was very easy to get lots of likes. And you did get generally a lot of organic traffic. You could post something out there, people would see it. It was a great marketing strategy, okay? These days not so much.
I actually have a prediction that Facebook is going to get rid of business pages at some point and they're only going to be used for people who are running ads, for example, okay? So organic reach through a Facebook business page is really, really not worth your time, okay? The caveat to that is it probably depends what industry you're in. But if you're a health coach and you're just starting out, I wouldn't be focusing all your efforts on your Facebook business page.
Now, my partner, Ryan, he is a photographer and filmmaker. And because he has beautiful image, images, and he has a pretty engaged local following, he actually crushes it on his Facebook business page and he gets a ton of organic reach. He told me his last photo got like 3,000 reach and like a hundred comments, but that is not us, my friends, okay? And he's also built that over time.
These days, what you might've noticed when you're throwing out a Facebook post on your business page is not many people see it. Even Facebook live, which used to be a huge thing and used to be the biggest bet for organic reach on Facebook, really doesn't get much traction anymore either. So I used to do a weekly Facebook live video. I don't actually do that anymore because I don't think it's worth my time, okay?
But that's not to say Facebook is totally dead and it's not worth your time. The reason why we still care about Facebook is because there are certain ways to leverage it that can very much be worth your time. So Facebook is really moving towards an engagement-based platform, okay? So they favor more high-quality content that actually engages people. Facebook wants to create community, engagement and community, okay? And where do you get engagement and community? Facebook groups, okay?
So Facebook groups are 100% worth your time. Starting a free Facebook group is actually a really great way to position yourself as an expert and to start a two-way, not a one-way, a two-way conversation with the people who are in the group. Community is fantastic because it not only allows you to create these real-time relationships with your ideal client, your followers, but it also allows them to create relationships with each other, which results in a community, which is a pretty powerful thing if you do it right. Community is huge, right?
In the social media, a lot of people are busy online. People are in virtual reality. People don't really exist in communities in the real world like they used to back in the day, right? So people are really craving that community connection. And they want to connect not only with you but other people like them who are having that similar experience, right?
As you know, a lot of us health coaches, we have our own personal health problem or journey, which is maybe why we got into health coaching, and I think we are all very aware that being sick and having health issues can be very isolating, make you feel very alone because your friends and family don't get it. They're like, "Oh, what do you mean? You eat healthy. You're the healthiest person I know." And meanwhile you're like, "I feel like a fucking pile of shit," right? It can feel very ... make people feel very alone, right? So in comes the Facebook group which gives them a virtual community.
Some of the communities I've run, some of the members have actually met in person, which I think is amazing, right? They actually lived in the same town. They got together. They went got a coffee. They connected. I mean, I just think that is amazing, right?
So, Facebook is still worth your time. We just have to utilize it differently based on what Facebook wants you to do, which is to build community and engagement, okay? So spend less time on your Facebook business page. Spend more time in Facebook groups, either other people's groups or your own group, your own free Facebook group that you created, and then eventually your paid Facebook group that connects to your group program, or your online course, or whatever it is. That is what works on Facebook now.
So Facebook is not dead. Facebook is still worth your time, but everything's always changing. Facebook is always going to be changing, right? And we just need to be able to adapt and move with the time. So stop focusing on your page. Start a free Facebook group or start engaging in other Facebook groups that your ideal client might be hanging out with.
Now, the caveat to that is don't go in there and be promotional and start promoting your services and spamming the group. That could very quickly get you kicked out of the group depending on the rules of the group. Make sure to familiarize. Familiarize yourself with the rules of the group. And even if they do allow promotions, don't just walk in there and be that spammy person who just starts trying to sell their things. Get in there. Engage with people. Get to know them. Help them answer their questions. Start to be seen as maybe the sort of expert of the group so that people might be like, "Hey, this person's very knowledgeable on this topic. I'm going to go check them out. Oh wow. They work with clients. I'm going to reach out to them," right?
You do want to approach it in a way that you're building relationships with real humans. You are not being pushy. You are not starting with the pitch. You are not starting with the sale. You're not being spammy. But, Facebook groups are fantastic. I utilize them in my own business in my paid groups. I do not have a free Facebook group. It's not fully my thing. I like to build community other places, but that's just me. That may not be you. Facebook groups are a fantastic way to build a community. And for a lot of people I know who are utilizing Facebook groups properly, pretty much all their clients are coming to them from their Facebook group, okay?
All right. I hope you found this episode helpful. If you are hanging out on IGTV with me right now, let me know in the comments if this was helpful. Tell me, do you have a Facebook group? Are you considering having a Facebook group? Let me know. And if you are on your smartphone listening to this on our podcast, screenshot the episode. Share it to your IG stories and mention @360healthbizpodcast, and we will share it to our stories. Just make sure to let us know what your biggest take-home was. And that way we know you liked this episode because we want to hear from you. We want to know that you want more episodes just like this one. All right. I hope you have a fantastic day, guys. And I will see you in one week with Christine for our next full episode.

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