Biz Bomb – How to Use the IG Story Chat Feature to Drive More Sales
You may or may not know this (but if you have been following us for awhile you likely know this)...we LOVE Instagram. LOOOOVE it. So when the newest Chat feature came into play we were stoked! Today's Biz Bomb tip, we provide 3 tips on how to use the chat feature to drive more sales!
The new Instagram chat feature allows you to group chat with up to 32 people at one time! Sounds like a great way to connect with your followers right?! We got these 3 tips to help you make the best of it.
Tip #1: Use for a program launch! Kendra did this with the launch of her HTMA course by making an Instagram Story and said, "If you want to get access to promos and deals that you're not going to find anywhere else and not even on the webinar, join this chat and I'm going to give you some really, really awesome discount codes in this chat." BAM! That's 32 people that you have the immediate attention of.
Tip #2: Give an incentive to join the chat. This can include a juicy tip, a discount code, a freebie download..you name it! But make sure you tell people what they get when they join the chat.
Tip #3: Offer the group chat as a group coaching opportunity. But you definitely want to finish the session with a call to action. So you could say something like "If you really enjoyed this group coaching session and getting this advice from me, I have this awesome program that you can join now at this promo price for the next two days".
Hopefully you can utilize those tips and start your next group chat! Above all else, always have a purpose and set an expectation about the chat and let people know how long it's going to last.
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What's up, guys? Kendra here. Welcome to another Biz Bomb episode of the 360 Health Biz Podcast. This is the quick tip episode where we give you an awesome business mom and it just explodes your brain because it's so friggin' juicy. Okay guys, so you know that I love Instagram. I love Instagram. It is the one social media platform that I actually enjoy being on and I'm very passionate about teaching Instagram and also about growing my own Instagram account. And today we're going to talk about a new feature that Instagram recently added. It is the chat feature that is in Instagram Story. So if you just go into your Story, so you go to upload a Story and then you go to the stickers, you will see that there is a little function or feature that says chat. Okay? And you might be wondering, "Is this something I should be using? How could I possibly use this to my advantage? Do I actually want to chat with my people?"
So today I'm going to tell you about, as a health coach, or any other type of online coach, how you can actually utilize the chat feature to your advantage. Okay? So basically what happens when you add the chat button to your story is you can literally start a group message or a direct group message with... Oh my God, tongue tied again, with I believe up to about 31 people. It's 31 or 32. I can't remember exactly, but it's one of those two numbers. So that means that you can interact with 31 or 32 people in a direct message. Okay? So how could you use this? How could this benefit you? Well, I would say how not to use it, you don't want to just say, "Hey, I'm Sally and I like to teach women about weight loss. Join me in the chat. Let's have a chat."
Right? That doesn't really entice me. That doesn't really make me want to log in. It's kind of the same thing as walking into a group of people. You walk into a potluck and you're like, "Hey, does someone want to chat with me?" And everyone's just looking at you. They're like, "I don't even know who you are. Who is this chick or dude? What's going on?" Right? So you do not want to use it like that, but how you could use it is in a launch situation, and this is actually how I have used it in the past. So let's say you're about to launch an online program or you're about to launch an online course, for example. So I did this with my hair tissue mineral analysis course for practitioners and basically what you can do is you can actually give people some sort of benefit as to joining the chat.
So when I was launching my course, for example, and you want to be building up hype. You want people to know that you're launching this online program. You should be kind of seeding it and showing people you're working on it and telling people about it leading up to it so that they are kind of anticipating it. Maybe they're kind of excited for it. So I did this with my HTMA course. I talked about it for months. People were kind of chomping at the bit and then I made an Instagram Story and I was like, "Hey guys, I love all my Instagram followers. So if you want to get access to promos and deals that you're not going to find anywhere else and not even on the webinar, join this chat and I'm going to give you some really, really awesome discount codes in this chat."
Okay? And so what I did was I basically got 32 people in that chat feature in a direct message and I offered them a discount, a $200 off discount that I wasn't actually offering anywhere else. So I had three of them and I put them into the chat box and I'm like, "I only have three of these. This is only available to you." And it flew off the shelves. Those got used up in 10 minutes. So it can be a really good way to offer sort of a fast-acting bonus as a way to give people some sort of incentive to get in the chat and some sort of benefits, so they actually want to be in there that, because they can get something, that they're actually not going to be getting anywhere else. So that is a really great way to use it.
Use it when you're launching a program or a course, but you do want to give people some sort of incentive as to joining the chat, and the other thing you want to do is let them know how long you're going to be interacting with them. So if you're offering them maybe some group coaching or something like that in this group message, don't make it go on forever. You can only imagine what it might feel like to have 32 strangers messaging you multiple times a day. So maybe you say, "Hey, you're going to get access to promos and deals that aren't available anywhere else if you join this chat. And once I give out the promos, this group is going to end, just so you know."
You always want to put forward those boundaries, put forward those expectations. But, another way you could use it is to just maybe offer some sort of group coaching thing. You could say, "Hey, come into my group. I know we talk a lot about weight loss, but I'm going to coach you personally if you join this chat." And then you always want to have some sort of call to action when the chat is ending. Being like, "Hey, if you really enjoyed this group coaching session and getting this advice from me, I have this awesome weight loss program or whatever it is that you can join now at this promo price for the next two days." So you can really utilize it in that sense. So don't just use it like, "Hey, come chat with me. I'm Sally and I help you lose weight." Don't do that. Always have a purpose and always set an expectation or a boundary and let people know how long it's going to last.
But, that worked really, really well for me in my last launch and I've seen another few people do that as well. Some other influencers on Instagram use it. So I think that is probably the best way to use it. So go out and use it and let me know. And if you guys are on IGTV with me right now, just so you guys know if you're listening on the podcast, we record these videos in person on IGTV. So if you want to see my face and comment and connect with me and chat with me and ask me questions, head over to our Instagram account 360 Health Biz Podcast and check out our IGTV channel. But guys, let me know in the comments if you found this helpful. Give me that strong arm emoji in the comments and let me know. And guys, if you are listening on your iPhone or smartphone right now, just take a screenshot of the episode, share it to your Instagram stories, and tag 360 Health Biz Podcast.
You can also tag me, KendraPerryInc, and we will share our stories, your story, to our story and make sure to let us know what your take home was. That is the number one way you can support the podcast because that tells us that you actually like this content and you want more of it, and then we will deliver. You ask, we give. All right guys, I hope you enjoyed this episode. I will see you in another two weeks for another Biz Bomb episode, but next week we will have an awesome long irregular episode for you, so I will talk to you guys then.