Biz Bomb – 4 Easy Ways to Create Content Topics

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It’s rare these days to come up with an original topic to create content on. You should be posting new content one or two times a week…that’s at least 52 topics a year! While that sounds daunting, Christine has 4 tips to create and find content topics easily.

After each session with her clients, Christine will jot down any and all questions her clients asked. Though some questions may seem obvious to you, like “how can I sleep better?” the average person may not know and typically if one client asks,  there are 5 other clients asking the exact same question! So use that to your advantage and create content based on what they are asking about.

If your clients are aren’t asking the questions, then find out what people are searching on the web! You can do this by typing in your topic or keyword into Google search and see what comes up. By typing in “how” and “sleep”, you’ll find many questions that people are looking to solve. Like “how to sleep fast” and “how much melatonin for sleep”. Sometimes it doesn’t always give you what you’re looking for….“how do fish sleep” won’t be a topic we wil be covering any time soon.

Answerthepublic.com is also another place you can find out what people are asking. Again, you can enter your topic, like sleep, and it will give you two different ways of looking at the questions. One's it's a graphic map outlining all the what, why, and how’s, or you can few the same questions in the Data field which lists them. And if you scroll to the very bottom, you’ll find related searches based on your keyword. You will find more content ideas that you ever needed on this site!

Lastly, another way to find content topics is through your continuing education. Whenever you learn something new whether it’s through a webinar, conference or a course you’re taking, blog about it! Share what you learned and provide your insights…like we did after the Social Media Marketing World Conference.

With these 4 tips, you. should be off to the race with content topics!

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TRANSCRIPTS

Hey everyone, and welcome to this episode of the 360 Biz Bomb Advice. And today I'm going to talk about how to find ideas for content creation. So, if you're like me, you at least try to promote content once or twice a week. And sometimes it feels like we've spoken about things over, and over, and over again.

So here's a couple of things that I do, in order to find new content. Number one, is after each client session, I take quick notes about the questions that they ask. And sometimes, I find it obvious, but it isn't. So, even the really obvious questions for me, I write them down, and very often they ask the same questions over and over again. And if you count it, it's only 56 topics a year. So, in the second year, don't hesitate to do a new video and new update on the same content. Nobody's going to go through all your blog or not many people will, and you will have learned new things that you can use, new anecdotes and stories. So that's one.

The other thing is that you can go use Google keyword search and just use your term and see what else comes up and what people look for. You can actually just use your Google search bar and type in Sleep and it will give you suggestions. And there's another other one, and I actually need you to look it up because I always get it wrong. And I think it's called Answer the Public. Answer the Public, there it is. And if you go to that, it is fascinating. It has a really old grumpy man when you arrive. And you type in your search terms of the meat with your sleep, and then you get two different ways of looking at the data. One's it's a graphic. And then you have on the right there's a tab that's called Data, and it will give you all the questions that people are looking for, and you will have more content than you will ever need.

So, that's what I do for my content research, listening to people. I also buy magazines sometimes related to my topic. And, when I do continuous education, whenever I've just learned something, I will do a blog about it. So last time I did something on Gabba, for example, that was just from the course that I took, and I was like, oh, this is so interesting, so I immediately recorded it and I shared it. So, use your knowledge, use the continuous education that you're doing, and bring it out to the people.

So, that was my little tidbit for today. I hope it was helpful, and I'll talk to you soon.

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