Biz Bomb – 3 Ways to Optimize Your Instagram bio for Your Ideal Client
Kendra has 3 great tips to optimize your Instagram bio, including what to put in the name field (hint it doesn't have to JUST be your name), what your description should say, and you always want a great call to action...unfortunately none of this should include how much you love puppies.
Instagram is THE place to promote yourself, we are seeing far more people go to Instagram as their starting point when looking for a new anything. And the first thing people see when they go to an Instagram page is the bio section. What you do not want here is an undescriptive sense of what you do...OR you don't want to be over descriptive of things that aren't relative to what you're trying to promote. "I am an ITN, FDN and essential oils coach. I really like the mountains, puppies and I'm a mom of 3 kids and 2 puppies. Did I mention I like dogs?" Listen, we all love dogs (though Kendra and Christine are both cat people) but no one is going to have a clue what you ACTUALLY do and will likely not follow you.
When it comes to your Instagram bio, start by including what you do in the name section. The name section allows for 30 characters or less so be creative but make it something that will intrigue people, like Christine Hansen Sleep Expert or Kendra Health Coach Mentor. Not only are these intriguing titles where you want to find out more, but the name field in Instagram is searchable! So if someone typed in "health coach mentor" guess who appears at the very top of the search list? And as a new practitioner starting out, that will be a HUGE advantage for you.
Once you've got your catchy name, you want a simple but clear description. As mentioned, dogs should be excluded from the description unless you run a dog walking business. Make it incredibly clear about what you do, who you help, and make it solution or action based.
And included in your brief & clear description, you want a strong call to action. This could be anything from "DM for more information" or "click here to download my free guide". People want to be told what to do. If you want people to take a specific action, then you need to say it. If you just launched a new YouTube video - include the link to watch it directly! If you have a free download - include the link in your Instagram bio! Don't just direct to your website and have them figure out where it lives because it won't take them long in the search before they close out of that window and leave your instagram page.
Still not sure what to do with your Instagram bio? Take a screenshot of your Instagram bio, put it to your Instagram stories, tag 360 Help Biz Podcast, and we'll go through and we'll actually review your bio and give you some feedback. And don't forget to follow us if you don't already.
Hey, guys. I'm Kendra Perry, and welcome to your Biz Bomb Episode of the 360 Help Biz Podcast. This is the episode where we take a huge biz bomb full of information. We throw it in your face, and then your head explodes because you're so excited with the information. So today guys, we're going to be talking about the Instagram bio. I'm going to give you three ways that you could optimize your Instagram bio for your ideal client. Okay? So the first thing I want to talk about is your name. The space where you put your name in, not a lot of people know this, but that's actually searchable. So if you're brand new and starting out, there's actually not a lot of benefit to putting your name in the name field, weird but true. Okay? Because if say I'm a brand new health coach, a lot of people might not actually be searching for Kendra Perry, possibly no one, right? Especially if you're brand spanking new. Okay?
So a really good tip is to put your first name with a dash or a line or a slash or whatever, and then what it is that you do, something that people might actually be searching for. So if you go to my Instagram bio, you'll see Kendra dash health coach mentor. Or in the past, I think I've had Kendra dash business mentor. Okay? So maybe yours is Karen dash mindset coach or Jenna dash meal plan expert or whatever it is that you do, because that is a searchable word. So it's in your best benefit to have something in there that's searchable that you actually think your ideal client might be looking for. Okay? So that's tip number one.
Tip number two is your description. This is where I see so many people go wrong. When I go on to different health coach accounts, I see this all the time. I see this mistake all the time. Okay? What I see is that people are being really kind of undescriptive about what they do. They're not being very clear, and they might just be listing their certifications, their hobbies, where they live. Maybe it's like, "I'm certified through IIN, I've done ITN, FDN, I'm an essential oils coach. I really like the mountains. I like puppies and I'm a mom." As nice as that is, when I come to that, I actually have not a frigging clue what you do, not a clue. I'm going to see that, I'm going to be confused and I'm probably not going to follow you. It's really, really important to use the characters that you do have in your description to be incredibly clear about what it is you do and who you help, and make it solution based.
If you're someone who helps women lose weight, for example, you might say, "I'm a health coach who helps busy women lose 10 pounds without changing their diet or without getting stressed out." That's really specific. So instead of just saying like, "weight loss coach," I might go to that because maybe I am a busy mom who needs to lose 20 pounds, and as soon as I see that I'm going to be like, "Oh, shit. this is a good account for me to follow and I'm going to click the follow button." Because the truth is, you only have about five seconds to really catch someone's attention and make them want to follow you. Okay? So you need to be incredibly, incredibly specific, and within that description it should be solution-based or action-based, like what is the problem that you help this person solve and what is the solution that you're going to help them get?
So feel free to check out my Instagram account or even the 360 Help Biz Podcast Instagram account because kperrynutrition is my personal Instagram, and then 360healthbizpodcast is our podcast one. Feel free to go check that out and see how specific we are in our description. Because basically you go there and you know exactly what I do. You know that I help health coaches master hair mineral analysis plus hit 10k a month in their business, right, so very action based. So you're a new health coach and you're like, "I'm only making 3k a month. I really want to hit five figures," and you see that, you would probably follow me. Because you'd be like, "Okay, this chick's going to help me hit five figures." Or you're like, "I'm really interested in hair mineral analysis. I'm really interested in doing this test. I can't figure out where to learn it." And you see my profile, you're going to be like, "Oh my God, she teaches it. I'm going to follow her and listen to everything she says."
See where I'm going here? It's really, really important to be as specific as you absolutely possibly can so that you grab your ideal client's attention. So it should be very specific to your ideal plan. You don't know who your ideal client is, well, that's your first problem, right? You're going to want to spend some time actually figuring out who you're talking to so you know what to put in your Instagram bio. Okay? The third thing is to make sure you have a really strong call to action in that description. That should be the other half of it. So you have your name with your searchable term, you have your really specific description about what you do and what problem you solve, and then you have something that's a call to action.
That could be, "DM start to learn more," right? So maybe if I have, "I teach you how to grow to five figure a month in your business with a minimalist business model, DM start to learn more." Basically, I'm telling you exactly what to do. I'm not even saying, "Just DM me to learn more." I'm telling you what to DM me. I'm telling you to say "start," because people really want to be told what to do. You don't want to leave it up to them because in the end they might not do the thing that you actually want them to do. People aren't mind readers, so if you want people to take a specific action, and you do right? Then you need to say it. So maybe it's like, "This is my free opt-in. Click here," and that's your link below, whatever it is.
A really good thing to put in your link would not be to just be your website but would actually to be your free offer or your free lead [inaudible 00:05:45] or maybe your latest YouTube video or your latest podcast episode or whatever it is that you want to put there. I really don't recommend using just your website because you want to be very specific. Going back to helping moms lose weight, you could say like, "Get my free checklist that helps you lose your first five pounds," and then have a little arrow or a pointy finger to that link that goes directly to your opt-in. Okay? If people really want to find your website, they'll be able to find it, or they'll just contact you through Instagram.
So that's really, really important, is that you have a very, very strong call to action. Let's quickly run through these one more time, guys. Number one is to make sure that where you put your name, you also have a searchable term of what you do. So me as a business mentor, I might put Kendra dash business mentor. You as a health coach, you might say Karen dash mindset coach or essential oil coach or whatever, weight loss coach. Okay? Something that you think your ideal client might actually be searching. The second thing is to be very, very specific with your description. Don't list your hobbies. Don't list your certifications. Just list what you do and who you help and how you help them solve it. So be very, very specific with this, and if you need inspiration, make sure to check out KPerryNutrition.
You can check out Christine's profile because she's also very specific. She's sleeplikeaboss or check out our 360 Help Biz Podcast account because on all three accounts we're very specific. And then number three is to have that really, really strong call to action where you tell people exactly what to do, whether it's pointing people to your free opt-in, your new YouTube video, your new podcast, or even just telling me, "Send me a DM with the word start to learn more." Make it specific. Tell people exactly what it is you want them to do.
All right, guys, I hope you found this episode helpful. We do these Biz Bomb episodes every other Wednesday and it rotates between myself and Christine, so I really hope you enjoy it. If you liked it, please do leave us a five-star review on iTunes or Spotify or wherever, Stitcher, wherever. Because it really helps us know that you like the content we're giving and that we know to create more just like it. The other thing you can do, if you want me to review your Instagram bio, just take a screenshot of your bio, put it to your Stories, tag 360 Help Biz Podcast, and we'll go through and we'll actually review your bio and give you some feedback. Okay? I would love to help you. I hope you enjoyed this episode guys, and we'll see you next Wednesday.