We hear it all the time – “why is no one liking my social media posts?” “my only follower is my family!”
If you’re a new business owner, or maybe you JUST discovered your niche, we have a newsflash for you (and this isn’t fake news!)….it takes time to grow your social media following.
According to Social Media Marketing World’s annual industry report, 79% of the marketers they surveyed said it took ONE YEAR of showing up consistency on social media before they saw any results from it.
Say whaat!? One year! That’s one year of consistency showing up on social media Monday to Friday. Does this mean you’re living on your phone and not taking a vacation? No.
Consistency means you’re posting to your feed, going live on stories, posting a longer video on IGTV. Whatever it is you’re posting, there are two things to remember: be consistent and provide content your audience wants to hear. And don’t forget to batch your content creation, this is going to alleviate you from being on social media all the time.
You need to be patient with your growth. If you’ve been showing up on social media for 6 months and not seeing any traction, it’s because people are just beginning to get to know you. In order to get people to follow you, you need to know who you’re talking to and creating specific content for your ideal client. And you need that ideal client content out there in the world for one year.
Here’s what we usually see: new health coaches will hammer out the content and are super motivated to grow their audience, but when they don’t get the return they want after a couple posts, they lose steam and they ghost their entire platform. Just vanish. And that’s not what is going to help you or your audience.
Whether it’s Facebook, Instagram, LinkedIn, even Pinterest, you have to be patient. As we’ve mentioned, you can’t build a business in 90 days – you can learn the foundations and fundamentals in 90 days but you can’t build your business to where you want it in this time.
Interested in learning business fundamentals? Get on our VIP list for our 90-day Bootcamp
We have been in business for combined 15 years. In the last 8 months, we’ve been running our 360 Mastermind and it’s been a reminder of what it’s like to build a business from the ground up. So today we want to talk about how long it actually takes to build a successful health coaching business.
After you get your certification out of nutrition school, you are stoked to get out there and help people but what most coaches forget is that they actually have to build a business in order to help people! You can’t continue to help people if you aren’t making money – you got bills to pay sister! So how can you create a business that makes you money and helps clients at the same time? That’s where we come in.
Those first two years, those 24 months are the hardest part of your business. It does get easier at some point, but those first two years, you're learning the language of online business and figuring out who your clients are. The reason why it feels hard is because it is hard and it's hard for pretty much everyone that is starting a new business.
If you want to start an online business, you’re going to have to learn the tech, the systems and the strategy. It's non-negotiable. Here’s a breakdown of what you need to know.
Forever content are blog posts that live on your website. These can be videos, interviews, podcast episodes (like what we do). It doesn’t have to be a written article. The goal of this is for people to find it through Google. You should be posting a blog post a minimum of once a month.
If you don't have a website, you should be repurposing content onto social media platforms that are evergreen. This could be Facebook Lives that you then upload to YouTube and posting it on Pinterest.
Social media can be this vortex beast. The biggest platforms right now are Instagram and Facebook. When sharing content on social media, you want a healthy balance between helpful content and pitch type content: your lead magnet or free opt in. The best balance is 1 in 3 or 1 in 4. So for every 4 posts, one is letting people know what you do and how they can work with you. This content is still providing value but you're kind of peppering in that you have an offer.
Being a guest on podcasts is a super helpful in getting the word out about your business. We are firm believers that you should make an effort of pitching different podcasts. Because if all you're doing is focusing on your own audience as a new coach, and you have a very small audience, you’re only going to get so far. Leveraging someone else's audience is a really great way to fast track your growth. You should pitch to podcasts at least once a month.
If you're brand new and unknown in your industry, don't go pitch massive podcasts. Start with smaller podcasts that have smaller audiences and are less well known. It's a great way to build your portfolio, and get experience of being interviewed.
And this doesn't mean just your own group. It also means engaging in other people's Facebook groups that do similar things as you. This doesn’t mean poaching their clients, but coming from a helpful place. If someone has a question, you answer with your advice and nothing else. Don’t promote yourself in other people's groups unless they specifically give you permission to do so. If you’re posting these as your personal Facebook profile, make sure your business page is linked your employment. If you have a podcast or website, they should be listed.
If there is someone who has a successful blog that connects with your niche, then you can ask to write a piece of content for them. It’s great for credibility markers. The idea of collaboration is really powerful because if you can find somebody who has a complimentary niche, but non-competing niche, it could be a really great relationship.
Even if your newsletter list has 20 people on it, those people signed up for your newsletter so send them a newsletter! Decide if you want to do a weekly newsletter, a biweekly newsletter, or a monthly newsletter. As long as you can cope with it and send quality content. It's really crucial that you have a consistent newsletter and use it to sell. It is the main place you should actually be selling.
A workshop can be a webinar or a master class. But it should be at least a monthly thing, because the goal is to teach people and let them know who you are, what you do and how they can work with you.
Is it possible to build a successful business in 90 days? No. No matter how many courses you see saying you can – you can’t. What can you do in 90 days? You can learn how to build a business and then implement it into your business. That’s what we will be doing in our 2021. If you want to get your health business off the ground without diy-ing it for the next few years, we will help you with our 90-day bootcamp that will take you from a nobody health coach to sought-after expert. Get on the waitlist here
Do you cringe every time it comes time to post to social media? If your brain goes blank week after week when you sit down to put together your social media content, we have a great solution for you!
In this Biz Bomb, Kendra is giving you two tips to help you create your content and make your content planning easier and stress free!
We are discussing:
Our method on how to organize social media content is by batching. That means each month, we set time in our calendar and write ALL of our social media content for the month ahead. So September content is done in August.
If you’re already batching your content but still struggling on what to write, then you may not be niching your audience. Because when you know what your niche is – you know the content they are looking for, what their pain points are, and the solutions they need, then you should have tons of topics to discuss. If you’re struggling with niching still, check out our episode on Niching.
Our simple way to organize our monthly content is creating 4 columns in a Google or Word doc. The columns (from left to right) are the Date, the Platform, a link to the visual element (whether that’s a video, image, quote graphic, etc) and then the written caption.
Stop reinventing the wheel! Just stop. NOW! Where is how we determine what content we post: go into your Instagram Insights (or the analytics section for whatever platform you’re using) and look at your posts over the past 3 months. From there, you want to specifically look at the engagement count.
Once you have your top 5-10 posts…re-write those posts. You can repurpose those posts by turning them into a video, creating a quote graphic or infographic, or a different photo. Those top posts are the topics that resonate with your audience which means they want to see more of those.
It’s totally okay to re-use your content in a different way!
If you’re brand new to content, we have a top secret way of creating quality content that may surprise you.
Find another coach that is in your niche field who has a good following and good engagement. Go through their posts and find the ones that do well and…here’s the secret: re-write those posts! We aren’t telling you to copy them..definitely don’t do that. Use those posts as inspiration to create your own content in your own words that maybe copies the topic but not the caption word for word.
This is a great content creation technique if you’re new or just having a brain fart on what to write about.
And if you need more tips and tools on content creation and other aspects of your business, get our Ultimate Toolkit.
Digital products may sound tedious, but they could be anything from something you’re giving away for free to get someone on your email list, to a $20,000 masterclass course. That said, digital products are incredibly important for your online health coaching business.
In today’s episode we are talking with KellyAnne about choosing and creating digital products. We are going through the whole process from the idea phase all the way to selling your product and how to be able to like create a market and monetize it.
There are many benefits to creating a digital product for your coaching business. Digital products can be used in many ways – this means you can take a free webinar (digital product) and turn it into a checklist to sell (another digital product)!
You can make money without physically being there. Meaning you can pre-record or pre-design your product and then sell it! This is incredibly important when you’re running your own business. Because you want to decide what your ideal lifestyle is and then build your business around it.
Creating different online products and services means you’re able to support different ways that your clients and potential clients can consume and learn from you. That brings us to the different types of digital products you can create.
In order to really know what kind of digital product to create, you really need to ask yourself who am I creating this product for? The more niche that you can be, the better your products are going to be. Thus, the more sales you’re going to get.
There are 4 types of digital products that we discuss & examples of how to apply them:
Audible – exclusive podcasts, live Q&A series
Video – webinars (paid or free), video courses (mini course, full course, masterclass)
Written – ebook, checklists, training manuals, workbooks
Experiential - these are things like that give your audience something to physically do. Quizzes, fitness videos, assignments
There are three steps to go from creating your product to selling it.
2) Put in a sales funnel. Think about how you’re going to get more eyes on your product. This could be social media ads, email list, and tons of content that is geared towards supporting your product.
3) Drive traffic! This is where people definitely get caught up because they expect sales to happen pretty quickly. In our opinion, there's nothing more valuable in a coaching business than eyes on your brand and an email list.
KellyAnne is an Online Business Coach to coaches who are craving to create a business model that makes a difference and makes money WITHOUT them having to physically be there all the time Her purpose is to use her genius to support coaches in packaging their genius into digital products so that they can create multiple streams of income and a more hands-off approach in their business models.
Get KellyAnne’s Free Guide on how to create a signature program: www.selfleadershipglobal.com/opt-in
Connect with Kellyanne:
If you’re an online health coach looking to take your business to the next level, then you’ll want to go through our Ultimate Toolkit which breakdowns all apps, tools and tactics to sky rocket your business. Get it here: 360healthbizpodcast.com/kit
Have you tried all the Google Analytic tutorials and are still scratching your head on what it all means? You are NOT alone!
This is why there are people that are paid to solely do analytical work. But if you’re new in your business, there’s a tool you can use to do the analyzing yourself, without pulling your hair out.
In today’s Biz Bomb, Christine is talking about a particular tool that allows you to see where your website traffic is coming from. Plus it’s WAY easier to interpret than Google Analytics.
Cyfe is the tool we are talking about. It integrates with many of the platforms you’re likely using – YouTube, Google, Facebook, Twitter, Instagram, Pinterest and some email marketing platforms.
It breaks down where your traffic is coming from and which of your social media posts are the most popular which is super helpful when creating your content calendar. By knowing where your traffic comes from means you could focus more on that platform and get rid of ones that aren’t bringing in anything.
The best part? It’s free for 2 dashboards – which could be website analytics and social media, or Facebook ads and website analytics. For more, membership starts at $29/month.
Does simple always mean better? In the web design world, the answer is yes! We aren’t talking about a one page website though.
In today’s episode of the 360 Health Biz Podcast, we are joined by Jessica Freeman, an award-winning graphic and web designer, to talk about how to optimize - yet simplify your website to get more clients!
In this episode we discuss:
You don’t need to have a fancy website when you’re starting out. In fact, both of us didn’t upgrade our website until at least year 5 of our business! That said, you need to direct people somewhere from your social media feeds and you need somewhere for your courses and packages to live. And the only place for those my friend, is on your health coaching website.
Your website is how you build trust and authority with your potential clients. Your social media content does this as well (as we discussed in Episode 81 with Hailey Dale) but you build authority through showing your experience on podcasts, publications, and client result testimonials. Your website is the hub where all these things are shared.
Everyone uses Google and it is your website that is going to trend for Google search results. It’s important to remember that not everyone is on social media (shocker, we know) so you can’t rely solely on social media to reach potential customers.
A lot of people try to do too much on their website. So simplify and figure out what you really want people to do. Jessica recommends no more than three calls to action on one page. What’s a call to action? Check out Episode 85 where we go through all the business lingo you need to know.
Simplifying your website means only having a max of 5 items in your navigation bar. Usually these are
If you’re DIY-ing your website, you may not have a keen eye for design. And that’s okay! When building your own website, Jessica suggests using the power of two method. Meaning using only two fonts and two colors. Throughout the entire website! This will make everything cohesive and simple for you to create.
Jessica Freeman is an Atlanta-based award-winning graphic and web designer that helps health and fitness business owners build authority and get more clients. When she’s not working with clients, you can find her teaching inside her Better Collective community and Work Your Website challenges. Jess also runs her own YouTube channel and her podcast, The Digital Lounge.
Want to streamline and amplify your website? Check this out: jesscreatives.com/boss
If you’re an online health coach looking to take your business to the next level, then you’ll want to go through our Ultimate Toolkit which breakdowns all apps, tools and tactics to sky rocket your business. Get it here: 360healthbizpodcast.com/kit
Are you hoping to reach more people and get more exposure by sharing your knowledge on podcasts? Or maybe you’re just looking to listen to more podcasts but have no idea which ones to start with.
In today’s 360 Health Biz Podcast Biz Bomb episode, we are sharing with you a juicy tool that will help you find podcasts to reach out to to pitch to.
Typically when people search for podcasts, they head straight to Apple Podcast which is great place to listen to podcasts (and leave reviews to help podcasts move up in the rankings…shameless plug, please leave us a review!). The pitfall of Apple Podcast, for the smaller podcasts is that only the larger and more popular podcasts show up. Therefore, it’s WAY more competitive.
Listen Notes on the other hand, is a podcast search engine that helps you find any podcast in your niche area..and then some. You basically just type in your keyword or phrase to find different podcasts that are in that are of expertise! You can search by the podcast itself or dive in deeper and search by episode.
If there’s a particular podcast you want to be on but they’re too big for you (for now), you can click on their profile in Listen Notes and see other podcasts that are similar to theirs.
This is a great way to start pitching to podcasts to be a guest on their shows! If you’re just starting out, look for smaller and/or newer podcasts who may not be getting as many guest requests as the larger shows.
After you’ve been a guest on a few smaller podcasts, you can later pitch to the bigger podcasts and show that you already have podcast experience. MIND BLOWN!
What the hell is CTA, SEO and other acronyms that keep popping up in your business? Are you seeing a bunch of words that you just aren’t sure what they are, or how to apply them to your business?
When you’re starting something new, there is always going to be terminology or lingo that you’ll be scratching your head over.
In the marketing and business word, there are a lot of terms and usually, there is different words for one term…just to add to the confusion.
Luckily, Kendra & Christine are here to help. In today’s episode they are breaking down 9 of the most commonly used terms and phrases when starting a new business. Plus they’re adding how to optimize each of these components to help you be successful in your business.
An opt in usually has different names, these include lead magnet, freebie, free gift, etc. Basically, this is something that you can give your client in exchange for their email address. Usually an opt is is a webinar, an e-book, could be a case, study, a guide, a checklist, a workbook. It’s something that gets your potential client interested enough to exchange their email address and eventually (fingers crossed) become a paying client!
Your opt in landing page should have one specific CTA (call to action) and that is to get the email address. Nothing else! Not sure what a CTA is? Keep reading or listen to the episode…
There are many different website providers out there and there is so much terminology that goes along with a website…domain address, website builder, integration…here’s a quick summary.
- domain: your website address is going to be your domain. Now, even if you have your address, you still need a site where you can plan to build.
- website builder: this would be where you host your site, like wordpress.org, Wix or Squarespace
- builder themes: themes make the site look pretty and customizable to your brand look and feel.
- plugins: these are add ons to take your website to the next level.
Usually your website will have a navigation bar that can talk you different places. A landing page is separate from your website and is usually created through a different software (like Clickfunnels). These softwares get people into your funnel and connect with your email marketing. You can link to the funnel page on your website but it typically doesn’t live on the back end of your website.
What’s a funnel you ask? After someone signs up for your opt in, they go through a funnel that finally takes them to eventually a sales opportunity. If you think about it, not everyone that cli ks on your free offer will be a paying client. A funnel slowly funnels people down into whatever it is that you want to send them to.
Big tip: you should know what the purpose of your funnel is before you even start. So you should always know what you want the people to do at the end of this sequence of events.
We could go on forever about email marketing…in fact we have and we had to break it up into a 2 part episode! If you’re interested in email marketing, check out our other episodes: Why you NEED an Email List and How to Create an Email Nurture Sequence
Email marketing is where your funnel happens because it shrinks your audience to quality leads as you send emails. These are typically call nurture sequences, automation flow, workflow, or triggered emails.
Just like it sounds, conversion is when you convert someone from what's called like a cold traffic to a client. Meaning someone goes from not knowing you to signing up for your opt in (now they’ve been converted to a lead) and then they warm up to your and further and eventually (hopefully) you can convert them to a paying customer.
The higher the conversion rate, the better! But remember, if you have a low conversion rate, it can be seen as a market for improvement. You can find conversion rates in your email marketing platforms, Google Analytics, and funnel softwares.
A call to action is something that is telling the person to do something. The goal is to make it as enticing as possible to click that button that leads them to the next step.
And it doesn’t have to be a button. It can be something in your social media caption that says “DM me” or “like this post if you agree”
What it is NOT is “sign up here”…no one does that anymore. More interesting options for buttons could be “give it to me now”, or “instant access” or “I'm in”.
No, this is not a new website for hotel deals. A tripwire is a low priced product that is offered to someone after they opt in to get something for free.
An example could be I see a Facebook ad that is offering a free guide. So I go to the landing page and give them my email address. Instead of redirecting to a thank you page I get re-directed to a mini sales page that offers me something at a severely discounted rate.
Tripwires work really well BUT they’re not recommended for newbies.
Does the thought of writing a blog post freak you out? You’re not alone. Luckily, blogs have changed from the early 2000’s and aren’t just looooong form text. Phew! Now, you can get by with 500 word blog and include way more visuals to keep it spicy! As you see on our blog posts, we also include a video, and the podcast audio. This is pretty typical for blog posts these days.
You can’t just post something on the internet now and expect people to see it. There are certain things you can do to optimize your website as well as social media (that’s right – YouTube and Pinterest are their own form of search engines). To learn more about SEO, it’s best to hear it from the expert, so check out our episode with Stephanie Fiteni, SEO for Health Coaches.
So you’ve got your list of tasks you want to outsource and your expectations and procedures on how to get’er done.
Now, you need to hire someone! Does that freak you out? As a new business owner, we understand that it’s hard to come to terms with the need to hire someone. But understand that you NEED to.
Would you start a brick and mortar business without an investment? Absolutely not. So why would you not invest in your online business?
In this Biz Bomb episode, you’ll learn:
- at what point you should outsource help (it’s sooner than you think)
- why you won’t be able to grow your business without hiring someone
- how to determine who to hire & for what
Most new businesses wait WAY too long to hire help. Ideally, you should hire someone, or outsource tasks at the 6-12 month mark. By this point, you know what you’re able to do and what you aren’t good at (or can’t stand doing). You also know how everything works so you can easily show someone how to do it for you.
When you are doing everything in your business – answering emails, posting on social media, creating newsletter, filing client paperwork – you have no time to actually focus on your business!
When your time and energy is put into the administrative tasks and the marketing tasks, where is there room for the business tasks? Doing everything leads you to burnout and poor quality work.
If it’s the money that freaks you out, think of it this way. The money you are paying contractors (which let us remind you, can be fairly inexpensive) is the money you will get back when you have the time to make money in your business.
If you can hire someone to do social media for 10 hours a month at $10, that’s $100 a month. If you are able to free up 10 hours a month, that’s time that you can spend with clients…and you’re definitely charging more than $10 a hour. You will actually MAKE money by hiring someone!
These days you can outsource for everything! From customer service to graphic design, social media management to graphic work and web design. You can even outsource ghost writers to create recipes for you. We use Upwork and Fiverr for all our outsourcing needs.
To figure out what you want to hire help for, make a list of everything you do in your business and time yourself doing them. That means when you start answering emails, start a timer and when you’re done with emails, end the timer. We use Toggl for this.
After you have your list of tasks and how long each take, put them into two categories: tasks only you can do and tasks that anyone can do. Then decide which of all of these tasks that you’re good at and tasks that you don’t like doing or aren’t good at. All those tasks that you don’t like should be outsourced!
There you have it! Seems pretty easy right? Remember that once you hire contractors and employees, they need clear direction. Be sure to listen to our episode about providing feedback to those that you hire.
Whether it’s a social media manager, virtual assistant or graphic designer, the longer you wait to hire someone, the longer it will take to create a consistent flow of money and the sooner you’ll reach your burnout peak.
Are you still stressing about getting your business off the ground? Our Ultimate Toolkit is going to help you out! Download it here
Do you have clients that resist change? Maybe they’re fully ready to commit to their health journey but just can’t get into it? Not only is this incredibly frustrating for the client, but it can be pretty draining for you as a health coach as well.
Laura Poburan joins us on today’s 360 Health Biz Podcast episode to talk all about how connect with your clients to build trust and help them on their health journey.
In this episode, we discuss:
Get your pen and paper ready for this one because we drop a bunch of juicy tips on business mindset, some super holistic coaching techniques, and dive into our own triggers and fears as coaches and how we get through those.
Laura’s zone of genius is working with coaches to achieve Inner Mastery. She empowers them to find clarity around their “why” and stand in their power as leaders in their own life. She believes that true success is built upon this foundation and that you must first learn to change your world before you can change the world. Laura’s expertise lies in her ability to help other leaders leave their fear gremlins behind and to embrace their weaknesses as their true superpowers so that they can turn their passion into their purpose and live a life out loud.
When we talk about coaching – whether it’s nutrition, fitness, or life coaching, our success with our clients really comes down to the ability to see clients more deeply than they see themselves. This means to be able to guide them through the change that they're looking to go through. And show up for them from a connected and safe space where they are allowed to feel their frustration.
Because we should expect that clients will fall off track. And when they do, that’s when you want to tap into that frustration and figure out where it comes from. Discovering triggers and what’s causing them to hold back is really what’s going to be the thing that pushes them forward. Similar to being an entrepreneur, we (the coach and the client) should learn from failures and grow from them.
Connect with Laura:
Connect with us:
Get our Ultimate Toolkit: 360healthbizpodcast.com/kit