Category Archives for Business

Biz Bomb – You MUST Do This Before You Hire Anyone!

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Are you ready to hire someone to help you with your business, but maybe you aren’t sure who to hire, or what they should do? Whether it’s a web designer or a virtual assistant, there is one thing you HAVE to do before you even consider hiring help.

Let’s start by saying this, have you ever had a boss or a teacher tell you what needed to be done, but provided NO details? Pretty frustrating right!?

That is why it’s absolutely imperative that you provide clear and concise direction to anyone that is working for you. Regardless if it’s a one time job like web design or an ongoing role like virtual assistance or social media coordinator, you must be clear on what your expectations are on the tasks at hand. You also must be confident to give feedback if the completed task doesn’t meet your expectation.

How do you know what to expect when hiring someone?

When you start your business, you have your hands in EVERYTHING. That means you know what you’re looking for and how long it takes to complete it.

So when you’re hiring a VA, the best way to sort out your expectations is to think of all the tasks they will be doing and create procedures for each of these tasks. You can do this by creating a written manual, tutorial video or voice memos.

Provide feedback

Unless you’re hiring a medium, your contractors are not mind readers. That is why you need to be upfront and honest with your expectations. You should provide as much direction as possible so it’s super clear what you’re looking for. Likewise, your contractor should feel comfortable asking you for more details if they need it, but it’s REALLY important that you provide as much as possible to start.

Remember, providing direction and feedback doesn’t make you bossy or nagging. Contractors and employees like direction and like to know what you expect of them. If you aren’t providing these details from the get-go, you WILL feel like you’re nagging later on when the work doesn’t meet your expectations.

Are you still stressing about getting your business off the ground? Our Ultimate Toolkit is going to help you out! Download it here

7 Steps to Creating a Content Plan with Hailey Dale

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Right now is THE time to nail your content. Everyone is online – reading blogs, watching videos, and tuning into podcasts.

But does the idea of creating content scare the crap out of you? Maybe you don’t even know what content is (hint – it’s more than just a blog post)?!

In today’s episode, we have Hailey Dale of Your Content Empire to discuss why content is important and how to create a content strategy.

From this episode, you’ll learn

  • how on earth to create content without being constantly online
  • 7 steps to creating a content strategy
  • quality over quantity is key to creating content
  • why you’re resisting creating content

Here are the seven steps that come with creating a monthly content plan:

1) Reflect and review on your past month’s content: this should be a qualitative review of what worked and what didn’t.

2) Choose a promo focus for the month: what is the one thing that you're focused on selling or gaining an interest list so that you can sell to that interest list?

3) Take a look at your calendar: this needs to be both your business and personal calendars. Get realistic about what you can achieve – do you have a 2 week vacation coming up or a big launch? Be sure to schedule your content around these things.

4) Brainstorm those topics: take that promotional topic from step 2 and make sure that all of your content that month relates back to the thing that you're going to be selling. That way there's a strategic alignment between the content you’re putting out there and what you’re eventually going to be inviting people to.

5) Nurture and engage new leads but also your current community: we're attracting a new audience, but we're also getting to use the same content to engage our existing community. That means that any sort of freebie you’re using for a lead magnet, should also be provided to your current community so they’re not left out in the dust.

6) Start with a free writing process: by the time you've fleshed out the research, and actually go and write it, you won’t be starting from scratch. This process is like a mind map where you put the topic, then write down the answers to two questions. What is the purpose for my reader? What is my purpose for this piece?

7) Just publish it!: sometimes the hardest part of content creation is just pushing that button. So once it’s all done, just get it out into the world! And promote it. You should be dedicating at least the same amount of time it took to create the piece to promoting it.

It’s important to remember that you’re going to have to be a little patient with yourself and your content. It can take three to six months to really gain traction and discover what your momentum looks like. So there’s no better time than to start now!

Hailey Dale, MA is a certified content strategist and founder of Your Content Empire, where she partners with small business owners who are over the shoulds and ready to build their content empires – their way. Through her programs, agency and award-winning, tell-all blog, she’s helped thousands of entrepreneurs create smarter content on a consistent basis that delights them and their customers while growing their bottom lines.

Connect with Hailey:
facebook.com/yourcontentempire/
instagram.com/yourcontentempire/
twitter.com/ContentEmpires

Get Hailey’s monthly content planning kit: yourcontentempire.com/mcpk

Connect with us: 
instagram.com/360healthbizpodcast 
instagram.com/kendraperryinc 
instagram.com/sleeplikeaboss_

Get our Ultimate Toolkit for Health Coaches: http://360healthbizpodcast.com/kit

Biz Bomb – A Launch Strategy to get you Sales FAST

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Launching a course or a program can be stressful and overwhelming. Prehaps you’ve launched before to only get crickets or maybe you want to launch but you’re nervous.

In today’s Biz Bomb, Kendra is breaking down the launch strategy she has used for her last two launches that saw big success!

In this quickie episode, you’ll learn:
- how Kendra made $20k within the first hour of her program launch
- why everyone wants to be a VIP
- how bad launches can lower your confidence
- step by step guide to applying the ninja launch strategy

This strategy isn’t one we made up so we want to give credit to Amie Tollefsrud from Rebelle Nutrition.

The key to launching (and making sales quickly) is creating that sense of urgency. You want to make your people want your new course RIGHT NOW!

This launch strategy doesn’t necessary work for evergreen courses but it works great for a course that you launch one or two times a year or a brand new course. This strategy involves creating a waitlist before the launch, calling that waitlist a VIP list (because everyone wants to be a VIP) and then giving them a super juicy and amazing offer to get them to sign up. This could be a discount prior to the launch, freebies or bonus material, or do what Kendra did!

When you don’t get signups on your launches, it makes you lose steam and may lower your confidence…which is totally a normal reaction. It’s hard to continue the high energy you need for the rest of the launch when things don’t go the way you want.

And that’s why this strategy is a great way to change that. When Kendra applied this strategy to her last launch, she saw the most sales in the first few hours which makes you feel pretty damn good.

Head over to our Instagram and watch this episode on our IGTV.

Connect with us on social:
instagram.com/360healthbizpodcast
instagram.com/kendraperryinc
instagram.com/sleeplikeaboss_

The Best Way to Build Your Business NOW (During a Pandemic)

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We are three months into a global crisis and you may still be on edge about how to build your business during these weird times or how start your business right now.

The easy answer: any time is a good time to start your business!

The more complex answer: you need to do build your business with strategy in mind and willingness to pivot.

In this episode:
- pivoting & flexibility: the key moves to being an entrepreneur
- what seeding mindset is all about
- why this is a good time to start building trust
- the best place to show up online right now

Now is a great time to try new things – new marketing strategies, online programs, or a new social platform. Even though buying might be down, engagement online is booming. So increasing your content strategies is a great way to start planting the seed of your business.

When we say seeding mindset, we are referring to putting content out there, putting yourself out there so people can get to know you and trust you! So that when the economy starts to return and people are more willing to spend money, you’ll be top of mind. Even if you haven’t started your business yet, you can still do this. In fact, right now is the perfect time to start seeding.

But to start anything new, it’s important to remember that things won’t always go the way you want. The key to being an entrepreneur is knowing that something will fail (notice how we didn’t say YOU will fail) and learning how to problem solve from those things that go wrong.

We’ve had to pivot and problem solve for the last three months. From rescheduling and shifting retreats, to re-evaluating our language in our marketing and programs. So just because the world may be in crisis mode, it doesn’t mean your business has to be.

Connect with us:
@360healthbizpodcast
@kendraperryinc
@sleeplikeaboss_

Biz Bomb – Upgrade Your Instagram with Tap Bio

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You’ve got your ‘gram following, you’re putting out beautiful, engaging content, but you’re finding it hard to have call to actions for your posts.

Sound familiar?

When you have less than 10k followers, you can’t swipe up in stories so you’re left with the one link in your bio. By now, you may have seen link resources like link.tree, but in today’s Biz Bomb episode we are going to talk about another app. This wonderful app that gives you basically a mini website that is clear and direct for your followers.

We are talking about tap.bio and giving you the low down on the simplicity and beauty of this app. If you know Christine, you know she loves things that look elegant and beautiful and that’s exactly what this app achieves.

With tap.bio, it’s one bio link but you an multiple landing pages, call to action buttons and can even have an image grid if you want something more visual. It integrates with YouTube which means someone could visit your channel and subscribe quickly through Instagram!

Whether you’re looking for minimal call to actions (thus making it easier for someone to click through to one thing) or a visual grid to offer a few different courses or programs, tap.bio is a great option for the cost.

At the time of recording, tap.bio was offering a 50% off promo but that looks to be over now (sorry!) However, at full price it’s still a decent price. For $5US/month you get 3 cards. If you want more than that, it’s $12US/month but you likely don’t need more than 3.

Want a visual walk through of the app? Head over to our IGTV to see Christine show you what her bio link looks like.

Connect with us on social:
instagram.com/360healthbizpodcast
instagram.com/kendraperryinc
instagram.com/sleeplikeaboss_

Wellness Retreats or One-Day Workshop: When to Hire A Planner with Jillian Smith

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While you may not be planning any in-person events or retreats at this very moment, eventually we will start to see the retreat experience back in person again. But if you don’t know how to plan a retreat, where do you start? The first step to creating stunning health & wellness retreats is hire an event planner.

If this is your first event – whether it’s a half day workshop, a 2 day conference or a 5 day retreat, hiring a planner might seem super intimidating to you (not to mention pricey). But based on our experience, hiring someone that know how to negotiate contracts, and does all the work for you so you can just show up…is the way to go.

Today we are joined by Jillian Smith, Owner of One Touch Events, and is also the event planner of Christine’s upcoming Bali and Namibia retreats (hopefully).

In this episode, we discuss:
- DIY retreats vs hiring a planner
- different styles of events & what works best
- why niching is still important, even for events
- what to look for in a venue
- client horror stories to learn from
- what to look for in an event planner

If you’ve ever had to plan a party, workshop or even your wedding, you know there’s a lot more that goes into it than what your attendees see. Hiring an event planner may seem like a big investment but if you don’t know what you’re doing, it’s worth the investment. When you hire the RIGHT event planner, it’s peace of mind that you can simply show up to your event and be present for your guests (rather than checking you watch to ensure catering comes out on time).

Jillian Smith is the Owner & Managing Director of OneTouch Events LLC, headquartered in Atlanta, Georgia, servicing clients in domestic and international destinations. A natural-born organizer of “all things production”, Jillian has turned her natural leadership skills and passion into an award-winning event planning firm that focuses on a heightened client and guest experience. Specializing in transformational conferences, workshops & retreats, the team’s approach to event planning is simple and streamlined processes with measurable results; your Event ROI.

Connect with Jillian:
Instagram: @onetoucheventsllc
Facebook: onetoucheventsllc
Twitter: @onetouchevents
Linkedin: jilliansmith80

Get Jillian's FREE Event Cost Analysis Toolkit here

Connect with us:
@360healthbizpodcast
@kendraperryinc
@sleeplikeaboss_

Biz Bomb – Use This Technique to Bring Focus to Your Day

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If you have a million tabs open on your computer, can’t concentrate on the work ahead, and are continually being distracted by shiny objects, then we have a tool for you that will improve your focus and give you clarity to the day.

In today’s Biz Bomb episode, we are talking about breath work! And guess what…breathing, is free!

Specifically, we are talking about the breath work course by Marcel Hof. You may recognize the last name – Marcel is Wim Hof’s brother, who is well known for his breath work technique.

Marcel’s technique called D.A.B. – Dopamine Activation Breathing, where you bring in more oxygen than you put out, meaning you are over oxygenating your blood and in between cycles you’re holding your breath. It’s a 5 day course that Kendra liked so much, after the 5 days she continued to practice the technique and now is up to 13 days.

While this technique can bring emotions and visualization, it can bring a lot of energy and focus to your day.

Tune into this episode to learn the benefits Kendra has seen from using this course and how long she can now hold her breath (it’s impressive to say the least!)

Interested in the Marcel Hof Dopamine Activation Breathing course? Check it out here (please note this is not a paid affiliation, we just really liked this course and wanted to share!)

Do you practice breath work to bring focus to your day? Drop us a DM and let us know! Follow us on Instagram

Connect with us on social:
instagram.com/360healthbizpodcast
instagram.com/kendraperryinc
instagram.com/sleeplikeaboss_

How to Say No & Set Boundaries in your Business with Regan Walsh

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To sum up today’s 360 Health Biz Podcast episode: we go from imposter syndrome to boundaries to running with masks. All of it is juicy, brilliant and definitely something you want to tune in for.

We are joined by Regan Walsh who focuses on living on your own terms and building your business mindset. Specifically in today episode, we are talking about the 5 points that will help you get out of the dark hole that is business fear.

1) Having clarity of purpose
In other words, knowing the direction you’re going in and saying no to distractions. This also means having your niche nailed down because if you don’t know who you’re talking to or the problem you’re trying to solve, how do you know the direction you want to go?

2) Building the “resilience muscles”
This is all about your mindset and replacing the negative self-talk with positive self-love. Having a good mindset is absolutely essential to your business success. Maybe you’re thinking finances are the reason why you’re stuck or maybe it’s this pandemic we are currently going through. But the reason why you may be losing a lot of time is not what’s happening all around you but what’s happening all in your mind.

3) The strength to say NO
This can be a difficult one for new coaches who want to say yes to any potential client that comes your way. But you need to go back to point 1 & 2 and understand that if a client isn’t a good fit for you, it’s okay (in fact, we encourage you) to say no to them.

4) Stop caring what other people think
This is a big one and has roots all the way back to our younger years, but it’s especially a big one right now. Because during this pandemic it seems like the health & wellness world has a microscope on it and we are having to pick sides, and that’s simply not how you should be feeling. At the end of the day, you have to stop thinking about what others think and be courageous. You don't need to explain your choices to people. You just need to do what your gut instinct is telling you to do.

5) Setting boundaries
Regan summed this up by saying “I protect my time more than anything else because it's my number one resource and I don't want to give it away.” Simply put, every yes you give means you're saying no to something else. So if you’re saying yes to coffee meetings with someone that wants to “pick your brain” (we’ve all heard it..they’re just looking for free advice), then you’re saying no to all the clients that paying for your time.

Regan Walsh is a NYU-certified executive and life coach who focuses on helping women who are overprogrammed and underwhelmed to reclaim their lives, both personally and professionally. She contributes to Harvard Business Review and Forbes, and has been featured in Fast Company, NBC.com, Smart Business, and Columbus CEO. She has coached thousands of women through her one-on-one and group coaching programs, and she is regularly asked to give keynotes, facilitate workshops, and speak on panels for Fortune 500 companies, industry associations, and foundations. She has done so for clients like Nike, QuickBooks, and JPMorgan. Regan is located in Columbus, Ohio, and coaches people from all over the world.

Get Regan’s free guide: 3 Ways You Can Shift From Survival To Purpose Mode

Connect with Regan:
www.facebook.com/ReganWalshLifeCoach
www.instagram.com/reganwalsh_lifecoach

Connect with us:
@360healthbizpodcast
@kendraperryinc
@sleeplikeaboss_

Biz Bomb – Using Voice Memos to Batch Content

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Do you struggle with coming up with ideas to write captions or blog posts? Do you sit up in the middle of the night with an idea only to completely forget it the next morning?

We feel you. Coming up with these content pieces can be as painful as doing homework (or helping your kids do their homework right now). Or worst yet, when you have a great content idea but don’t have the time to sit down and write it out at the time the idea is sprung on you.

So how can you come up with great content without having to suffer through coming up with the concept (or without having to pay someone to do it)?

A great idea is to talk out what you want to write about through a voice memo app. This works great especially for those who get great ideas while driving or at the most inconvenient time when you’re away from the computer.

All you need to do is whip out your phone when you have your idea and get onto your voice memo app. Just talk out the idea you have on your mind and that way when it comes time to do your content batch day you’ll have all these great ideas at your finger tips!

By talking out your idea on a voice memo, you can just babble on without having to worry about thinking of catchy phrases or buzzwords. You don’t have to worry about grammar or even if your idea makes sense! Just talk it out. By saying it out loud that may even help you work out if it’s a good idea.

Then days or weeks later, you can re-listen to all your voice memos to put together your content calendar and write your content – whether it’s an Instagram caption, YouTube video script or blog post.

Hopefully by doing this, you’ll be able to easily put together your content, and have a better night’s sleep.

Not sure what content batching is? Check out episode 62: Easily Create Content for a Year

Connect with us on social:
instagram.com/360healthbizpodcast
instagram.com/kendraperryinc
instagram.com/sleeplikeaboss_

4 Foundations to Build a Successful Coaching Business with Rebecca Tracey

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If you are focusing on your website or your logo BEFORE you do your research and niche your audience, then you’ve got things a little backwards.

When it comes to building a successful business (regardless if it’s health coaching, nutrition or tech), Rebecca Tracey share with us that there are 4 foundational steps you need to take before you even consider what your logo is going to look like.

In this episode:
- why you must research, research, research!
- building your email list BEFORE your social media following
- niching doesn’t mean Sally who's 45 years old and lives in the city and has two kids and wears red shoes
- who should be the first people you tell you have a business (and how to tell them)

So what are the 4 foundations that make up a successful coaching business? They are:

  • Niching
  • Market Research
  • Creating a proper package
  • Marketing yourself

We’ve talked plenty about niching down your ideal client to ensure you’re talking to ONE niche, not many. Here’s the thing with niching though. Niching isn’t determining where they live, how old they are and how many kids they have. As Rebecca put it, it’s “not Sally who's 45 years old and lives in the city and has two kids and wears red shoes.” A niche is the problem you want to solve.

The goal of market research is taking your assumptions about what your ideal client is struggling with, what they've tried already, why that hasn't worked and actually like dig into their heads to get their actual experience of it. The point of market research is to line up how they're talking about their problems and how you're marketing to them.

While we certainly see value in 1:1 coaching, it’s still important to make sure you’ve got some sort of package offer. People are flaky and they get busy (even right now). Accountability is a problem and life becomes an obstacle. So offering a package (or two) provides a set time frame to complete the process and see results at an affordable price.

Of course, you have to tell people what you do (aka market yourself) in order to get clients and make money. And there’s no better place to start than with your friends and family. But even when it’s your pals, you still need to be specific with what you do. Telling your mom you’re a nutritionist or your friend that you’re a life coach won’t get you far. You have to tell them who exactly you want to work with and the problem you’re going to solve. This step, marketing yourself, is where you can being to look at your social media, website and most importantly, build your email list.

We totally clicked with Rebecca and we think you’ll dig this episode as much as we did (that is until our battery started get into the red zone).

Rebecca Tracey is the head honcho at The Uncaged Life where she works coaches to get clear on their brand message, create packages that sell, and helps them learn what it actually takes to get and keep clients in this crazy online world (all while working from home with no pants on). Rebecca runs a free online community of over 13k solopreneurs. She started her business while living in a van, and now owns a slightly upgraded van that she uses to go on rock climbing trips for months at a time when she's not running her Uncage Your Business program.

Connect with Rebecca:
@rebeccatracey
Uncaged Lifers Facebook Group

Get Rebecca's free training: How to Get Clients to Come to You

Connect with us:
@360healthbizpodcast
@kendraperryinc
@sleeplikeaboss_

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