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We’ve got some news

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Today is a bittersweet episode. 2020 was a wild ride and as we prepare for a new year, we will be doing so separately. That’s right – this is the final episode of the 360 Health Biz Podcast.

We still adore each other, all the amazing guests we’ve had on the show and all our listeners, but we have chosen to discontinue the podcast as an act of self-care.

Going into 2021, it's really important to figure out what do you actually want to focus on and put energy towards. Because every time you say yes to something you're saying no to something else.

When we started this podcast, we were in very different places in our lives and our businesses. When we met two years ago, we were still doing health coaching and we talked business. But we have both progressed in our businesses separately and it's really been a case of creating content twice or even three times.

It started to become more of an obligation instead of something we looked forward to and enjoyed. And once you get to that point, you need to re-evaluate and pivot (which seems to be a theme of 2020).

We do have plans still to do projects together. You will still see us online. And we also do have a secret project to make our resources available to you guys in the future. So stay tuned.

But in the meantime, we have produced a lot of amazing content over the last 2 years. We have over 100 episodes of fantastic information with some top-notch guests so be sure to go through our archive episodes. And if you want us continuously in your eardrums, both of us have our own podcasts.

Christine Means Business

The Wealthy Coach Podcast

We wish you all the best for your future business endeavours, and hope you have a happy 2021!

Why Planning in 2021 is Necessary

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This year was a shit show for many of us but the positives to it was we learned a lot about ourselves and our businesses. So we want to guide you a little bit through what you can do to plan for 2021. This will be things that you should always do, but also things that we've learned specifically from this year.

The biggest lesson we learned with 2020 is that planning is important but you need flexibility in your plan. So how do you do this for 2021? Here’s some tips.

Focus

It's important that you start the year having a vision for what you want to do and what you want to focus on. As much as we all want to take on as much as possible and get ourselves out into the world, you should really only focus on three to four things in a year. Yes, a year! 

Visually Plan It

Get a big overall calendar for the year that you can put on the wall and mark out what you want to plan and when. This is launches, conferences, time for course creation, vacation time, etc. You don’t need exact dates but be sure to pin point roughly the weeks that you’ll set aside for these things.

Remember, you can't promote five different things at the same time. You have to give your audience (and yourself frankly) space in between your launches. You can't just be always promoting to them because people don't always want to be promoted to. So you want to make sure that you're promotions are spaced out and planning ahead will allow you to do so.

Re-Evaluate Quarterly

Once you’ve got your year planned out of when you’ll be launching, creating, and taking time off, you’ll also want to set aside time on a quarterly basis to make sure you’re checking your upcoming project to ensure they’re relevant. 

Just Keep Going

Because when something doesn’t go as planned (and FYI something will always go unplanned), you need to be prepared to pivot. What we’ve noticed is that when something doesn't go as planned, there is one of two reactions: we either give up and crash and burn, or we pivot and keep going. 

You can't just drop off forever and give up. We don’t want you to do that! You need to learn how to run your business through hard times. If you're going to be a successful business owner, you have to run your business, despite the really intense things going on in your life and in the world. And that does mean that sometimes we need to rework things or shift what we're doing or even change directions. And 2020 was a really good lesson of that.

Having a mini pity party when times are tough are completely understandable. But they should be mini..as in, temporary. But then you just gotta be like, okay, this is the reality. This is what's happening. Like what do I need to do to move forward? How can I rework? 

It’s all Figureoutable

The great thing for online coaches is that you’re doing everything online. So as long as the interest is still running, you have the opportunity to sell your services. Coaching is still a massive industry and people are still investing in getting coaching help. So as long as you have a plan in place, you WILL figure it out. As Marie Forleo says “everything is figureoutable”.

How we are Maintaining Our Mental Health During this Time

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Before we dive in, we want to check in with you – how are you doing?

It would be a lie to say that we both haven’t had our moments of feeling burnt out, alone, and like we are losing our focusing.

So if you have felt that way at all in the last 9 months, you aren’t alone.

In today’s episode, we are sharing some things that we have found that have helped us cope with the current times.

This includes:

  • Picking and choosing our news sources (if any)
  • How to navigate social media (even when you use it for business)
  • Our self-care practices
  • The personal development realizations
  • How to find human connection when socializing is not allowed

We know times are tough right now. And we just want to let you know it’s okay to have lazy days, or days when all you want to do is yell or scream or cry. Give yourself the time and space to do that and then figure out how you can go with the flow and get through all this.

Here are some of the things we are doing to maintain our mental health during this chaos:

  • Christine has stopped watching or listening to the news entirely whereas Kendra is choosing independent and trustworthy journalists that aren't in the mainstream media.
  • Removing all social media apps from our phones and only keeping ones that are absolutely crucial to our business. That also means turning off all notifications and setting a designated time to go on social media.
  • Practising gratitude: being grateful for what we have
  • Letting go of judgement. We choose to believe what we believe, and say what we want to say. The thoughts and opinions don't matter.
  • Maintaining human connection. This one is extremely important as we know how much social interaction plays on mental health and wellbeing. It means finding the people you want to talk to and findings ways to connect with them (even if it means virtually). Choose those that don't suck the energy from you and finds ways to communicate with them.

Remember, if you aren't in the right headspace, neither is your business. It's important to go with the flow and allow things to unfold as they will unfold.

We love you and hope you're hanging in there!

Stop the Scroll! How to Get People to Read Your Instagram Captions – Biz Bomb

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Looking to get more engagement on Instagram? This might help…

If you’re finding you’re putting out great Instagram posts but no one is reading them, there’s one really clear reason why…you’re opening line might stink!

Think about when you scroll through your own Instagram feed, what “stops the scroll” and makes you want to read more on a caption? Likely it’s a great photo and an enticing opening caption.

You’ll notice on Instagram that only the first line & a half show up and then there’s a “see more” function.

Tune in to today’s Biz Bomb episode where Kendra shares some of her “scroll stopping headlines” to give you ideas on how you can change yours up and get the engagement you want!

Get people to read your Instagram Captions

In order to figure out how to get people to stop scrolling through Instagram so they read your post, you first need to know who you want to read it in the first place! Your content that you put on in the world, whether it’s on social media or your website, needs to be what your niche client is looking for.

In order for them to read your Instagram captions, that first line needs to be something intriguing and eye catching.

Ways to do this is by incorporating emojis or capital letters, maybe even a combination of the two. Using either (or both) of these is a pattern interrupter, which will catch the viewers eye as they’re scrolling through.

The content itself of that first line should be thought provoking, maybe shocking or a question. It should be something your viewer desperately wants to know. So they have no other choice but to click “see more” and read the full.

Examples of first liners that get people to read her Instagram posts

These are opening lines that Kendra has used on some of her previous Instagram posts.

“So I heard you’re barely clearing 3k a month in your business, that true?”

“People just can’t afford the cost of working with me, said me in 2015” (and if you feel this way, check out our other Biz Bomb on this topic!)

“Every new health coach comes to this realization, have you?”

Black Friday Marketing Strategies: How to Make Sales Online

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In just a few short weeks we will be coming up on the biggest holiday in America. We’re talking about Black Friday. This day (which has now extended into Cyber Monday) is a great opportunity for online health coaches to your services!

But wait, are you saying you don’t have anything to sell besides your one-on-one services?

We thought you might say that – which is why we put this episode together for you!

In today’s episode we are going to discuss all the great ways you can sell on Black Friday without having to discount your one-on-one services.

Today’s episode includes:

  • how to sell your free opt-ins (and get money for them!)
  • easy ways you can create special Black Friday products with stuff you already have
  • why discounting isn’t the way to go and what to do instead
  • how to sell something on Black Friday that you haven’t launched yet
  • marketing strategies for selling on Black Friday so that you’re actually seen

LISTEN HERE

So let’s start by marketing off your calendar. Black Friday is November 27, and Cyber Monday is November 30. We encourage you to sell through Friday to the Monday.

Black Friday is insanely overpopulated with marketing, emails, Google ads, etc. So it can be hard to stand out on the actual sale weekend. When it comes to promoting what you’re going to sell, want to make sure to tell your people in advance that you're going to be having a sale. We suggest letting people know a few weeks before with a few reminders the week of Black Friday. And you want to be doing this through your email list. Obviously share it on social as well, but when you get overly promotional on social media, you will notice you don’t get as much traction.

The goal is to always get people onto your email list. People like they buy through email versus social media. Learn more about email marketing here.

What to sell on Black Friday

We are telling you right off the bat – do NOT discount your one-on-one services for Black Friday. In fact, you shouldn’t be discounting them ever. By giving someone a deep cut on your high-ticket services, you decrease your overall value.

Here are some ways you can sell on Black Friday

The good news is you might already have something to sell, even if you only have your one-on-one service.

Bundle your opt-ins

You might be thinking, but why would I sell something that I give away for free? You’re selling your knowledge and the ease of having all that information in one place. Yes, people could find these items for free, but they will pay for the accessibility of having them all in one place so they don’t have to go searching for each item.

Create an e-book

If you have a bunch of content that are within the same topic, you can combine these and sell it as an e-book. Again, it’s the convenience of having all that information in one post. If you aren’t have a lot of written blog posts, you could transcribe your videos or podcasts and turn into a book.

Create a mini course

Now this takes a bit of time, but if you have time in your calendar, you could create a mini course that is specifically for Black Friday. This could be a piece of your one-on-one services plus unlimited email support for a week. If you go this route, we encourage you to keep these to a minimum.

Another option is purchase ready-for-you programs. Our pal, Rachel Feldman sells a bunch of these different programs where all you have to do is apply your branding and bam – you’ve got yourself a mini course you can sell on Black Friday. Check out Rachel’s programs here.

Hope this helps! Happy selling and best of luck with your Black Friday Sales!

If you want to get your health business off the ground without diy-ing it for the next few years, we will help you with our 90-day bootcamp that will take you from a nobody health coach to sought-after expert. Get on the waitlist here: 360healthbizpodcast.com/360-waitlist

Connect with us:
instagram.com/360healthbizpodcast
360healthbizpodcast.com/kit

instagram.com/kendraperryinc
instagram.com/sleeplikeaboss_

What to do When a Client Can’t Afford You – Biz Bomb

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What do you do when you’re on a sales call and the potential client says “I’m so sorry but I just can’t afford you”?? Do you hang up and go cry in the shower?

The old you may have done this (we definitely did this when we were starting out), but the new you who handles your business like a champ knows exactly what to do!

In today’s Biz Bomb episode, Christine is sharing her secret weapon in any sales call – the back pocket offer.

Tune in and learn about two ways you can offer someone something that will make you money, still keep your calendar open AND get a new client.

When a Client Can’t Afford You: Offer a Hybrid

A hybrid offer is something that is a combination of your lowest and highest services. This could be webinars or courses as your lowest items and your one on one coaching as your highest. Christine uses her masterclasses (which range from $47-$97) and her private coaching which include twelve 1 hour private calls.

The hybrid offer that she uses when potential clients can’t afford her private coaching is priced slightly lower than mid-range. Her hybrid offer includes all her masterclasses and a few 30 minute calls. This offer provides potential clients the opportunity to still learn a great deal and still get extra support to keep them accountable.

When a Client Can’t Afford You: Offer a Stand Alone Mid-Range offer

If you don’t have enough courses or services to combine and offer, ask yourself what you can offer than is less hands on for you, but still is work for your potential client.

When you create this offer, it’s important to keep in mind that you want your time to be much less of the equation.

This can either be something you’ve created already that you haven’t launched. Or if you’ve started to put together your signature program but it’s not done yet. Offer what you have so far at a lower price than what you will price it at once it’s complete.

Either of these offer types should be in your back pocket the next time you’re on a call and you can tell the client can’t afford you.

How to Talk to Your Niche so They Will Listen (The Key to Brand Messaging)

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You’ve nailed down your niche client (thanks to our last episode), congratulations! But now that you know who your client is, how do you actually talk to them?

In today’s episode of the 360 Health Biz Podcast, we are talking about how to keep your brand messaging consistent, authentic, and engaging to your ideal client.

In this episode we discuss:

  • Brand consistently is key, even down to how you dress
  • Creating your messaging means you need to do some investigation on yourself
  • You are your brand, you are your person!
  • The hardest part of being in business isn’t business itself
  • Entrepreneur vs Intrepreneur
  • How to tie everything back to your niche

LISTEN HERE

What is brand messaging

Your brand message must be consistent with who you are. And who you are is what is going to attract your niche clients. Think of it this way, if you are a super chill “flower child”, do you think you will attract uptight business suit professionals? Probably not. And that’s okay!

You are your brand, you are your person. So your niche and your brand messaging need to be a part of you. And here's the difficult thing. A lot of us don't take the time to actually investigate who we are because it's not easy. Many of us don’t find out who we really are until we are in business.

So how do you find out who you are? Just be you – be your authentic self in absolutely every aspect of your business. From Instagram to emails, in your programs, webinars, blog posts and any interviews you do on other podcasts. You need to be you and your messaging should be consistent in everywhere you show up. Once you start doing this, people will pick up on the things that make you, you! And people will reach out to you and say, I love how you are XYZ. And it might be something that you're not aware of. Or it might be something that you never thought was special. But whatever it is, it will be the thing that makes you stand out and they will buy from you because of it.

How to make your brand messaging consistent

Just because you have your niche, doesn't mean that you can't talk about other things. If you want to talk about gut health but your niche is anxiety, you can certainly talk about gut health. The key to that though is you have to bring it back around to your niche. Because if you're talking about all these separate things and you're not showing your audience how it relates to the problem they have, then it feels very scattered and it doesn't feel cohesive.

If you want to get your health business off the ground without diy-ing it for the next few years, we will help you with our 90-day bootcamp that will take you from a nobody health coach to sought-after expert. Get on the waitlist here: 360healthbizpodcast.com/360-waitlist

Connect with us:
instagram.com/360healthbizpodcast
360healthbizpodcast.com/kit

instagram.com/kendraperryinc
instagram.com/sleeplikeaboss_

Biz Bomb – What are Instagram Reels & Should You Try Them?

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If you’ve scrolled through Instagram lately, there may be a new feature that has caught your eye. In today’s Biz Bomb, Kendra is sharing why you may want to consider adding a Instagram Reel to your content strategy.

What are Instagram Reels

You may have caught on by now that when a new app comes out, Instagram loses their audience to that app. We saw it with Snapchat, Facebook Live, and now TikTok. Instagram’s solution to bringing people back from the TikTok rabbit hole was the introduction of Instagram Reels.

Reels are 30 seconds long videos – using mini video clips in one. You may have seen people dancing around and pointing around the screen with text overlayed where they are pointing. That is an Instagram Reel.

So are Reels for you?

We are going to be 100% honest – we haven’t tried putting an Instagram Reel together but we’ve looked into it and are in the process of putting on together.

Here’s why you should give Instagram Reels a go. When Instagram puts out a new feature, it likes to reward those that use it! Meaning if you post a few Reels, you have a higher chance of getting on the explore page. Which is basically like getting on Oprah’s Favourite Things list.

How to Use IG Reels

If you’re going to use Instagram Reels for your business, you want to make sure it still aligns with your niche and your business. You shouldn’t post a video of you dancing just for the sake of putting out a Reel.

A great way to use Instagram Reels is to use them as a quick learning device. Many successful reels teach viewers. They can do this by dancing around (and you don’t HAVE to dance) and pointing to the screen with tips or learning elements. This could be like 5 ways to sleep better, 6 foods for digestion or 7 signs you’re hormones are running wild! For each of those things, you would point to a different area on the screen and add the point.

There you have it! For an actual how to on setting Instagram Reels up, we just YouTubed it – there are thousands of videos already that will help you on setting it up.

How to Nail Down Your Niche Client Like a Pro!

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Do you often worry that if you're too niched, you're limiting yourself to who you can help?

If you say you help women with their thyroid, who do you think you will draw into your business?

We did the math for you, there are 3.8 BILLION women in the world. And we are fairly confident that most of them don't know where their thyroid is located on the body, let alone how it's affecting their health.

In today's episode of the 360 Health Biz Podcast, we are de-bunking the biggest niching myth: Will I not push away too many people by niching down?

In this episode we discuss:

  • Why your client doesn’t understand your niche
  • 3 steps to creating a kickass niche profile
  • Why talking to everyone means you’re talking to no one
  • What is keeping your client awake at night

By the end of this episode, you should be able to say what you do in one sentence: what you do and who you work with, and have no followup questions.

LISTEN HERE

There are 3 steps you can take TODAY to nail down your niche client. You need to determine 3 categories that make up your ideal client: People, Problem, Desire.

People

Yes, age, location and gender can play a role in determining your niche, but it's not the be all end all. We recommend starting bit broad and narrow it down over time based on who you attract. But you have to start somewhere because person can't be people from zero to a hundred years old. So start with a stage of life and profession. This could be stay at home moms 30-35.

Problem

This needs to be a singular problem. And it should be a problem that actually stresses people out. They worry about it and it reduces their quality of life. People aren't lying awake at night wondering about their thyroid health or how their gut health is related to hormones. They're stressing about the fact that they have diarrhea so bad that they are worried that they're going to crap their pants in tomorrow's PTA meeting.

Think of the problem as a symptom, not the cause of those symptoms. People will only pay to get themselves out of pain and suffering, so it needs to be painful and it needs to be causing suffering.

Desire

The desire is basically the solution - what do the people actually want? Their desire has to be directly related to them getting rid of the problem. This is where you can tie in emotion and storytelling of your own. You have to appeal to people's emotions because people don't actually make decisions based on logic. Paint a picture of what life will be like when their problem is solved (and you'll be the one to help them solve it!)

If you want to get your health business off the ground without diy-ing it for the next few years, we will help you with our 90-day bootcamp that will take you from a nobody health coach to sought-after expert. Get on the waitlist here: 360healthbizpodcast.com/360-waitlist

Connect with us:
instagram.com/360healthbizpodcast
360healthbizpodcast.com/kit

instagram.com/kendraperryinc
instagram.com/sleeplikeaboss_

Biz Bomb – How to Use Fiverr for Your Business

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You should NOT be doing any tasks in your business that aren’t about client acquisition or that don’t help you make money. That means tasks that you don’t like doing, aren’t good at or simply take too much time should be outsourced to someone who can do them.

In today’s Biz Bomb episode, Christine has 2 tips on how to use Fiverr to find quality freelancers.

What is Fiverr?

Fiverr is a website where you can hire freelance contractors to pretty much do any work you’re looking to outsource. We have used Fiverr to hire contractors to do anything from small copy writing jobs and graphic design work to simple tasks like typing up invoices.

It got the name Fiverr because when it originally started in 2010, jobs cost as low as $5. Of course, nowadays, jobs start at $25 which is still very affordable for even new coaches. The price depends on the job length and the quality of the contractor.

How do you pick a Fiverr freelancer?

We have two ways of finding freelancers and contractors on Fiverr.

  1. Post a job and do a bid

  2. Do a search and look for the candidate

There are pros and cons to both ways, but we prefer posting the job ourselves and letting the contractors come to us. When you’re writing the job posting, it’s extremely important that you be very descriptive with what you want done and your expectations with it. When it comes to job descriptions, more information is better!

Similar to posting something on Kijiji or Craigslist, you will get A LOT of people responding. We like to take the first 20 responses and sift through those.

We like to hire contractors for cheap for the first job to see if it works out. If they do a good job, we offer a retainer so they’ll get a higher price on an ongoing basis. Win-win for everyone! This has worked for Christine in the past and has used this method for her SEO researcher, video editor and project manager.

Your main focus of your job is to help your clients so you can make money. You shouldn’t be worrying about graphic design and editing videos. By using Fiverr, you will save time and save money.

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