Before we dive in, we want to check in with you – how are you doing?
It would be a lie to say that we both haven’t had our moments of feeling burnt out, alone, and like we are losing our focusing.
So if you have felt that way at all in the last 9 months, you aren’t alone.
In today’s episode, we are sharing some things that we have found that have helped us cope with the current times.
We know times are tough right now. And we just want to let you know it’s okay to have lazy days, or days when all you want to do is yell or scream or cry. Give yourself the time and space to do that and then figure out how you can go with the flow and get through all this.
Here are some of the things we are doing to maintain our mental health during this chaos:
Remember, if you aren't in the right headspace, neither is your business. It's important to go with the flow and allow things to unfold as they will unfold.
We love you and hope you're hanging in there!
Looking to get more engagement on Instagram? This might help…
If you’re finding you’re putting out great Instagram posts but no one is reading them, there’s one really clear reason why…you’re opening line might stink!
Think about when you scroll through your own Instagram feed, what “stops the scroll” and makes you want to read more on a caption? Likely it’s a great photo and an enticing opening caption.
You’ll notice on Instagram that only the first line & a half show up and then there’s a “see more” function.
Tune in to today’s Biz Bomb episode where Kendra shares some of her “scroll stopping headlines” to give you ideas on how you can change yours up and get the engagement you want!
In order to figure out how to get people to stop scrolling through Instagram so they read your post, you first need to know who you want to read it in the first place! Your content that you put on in the world, whether it’s on social media or your website, needs to be what your niche client is looking for.
In order for them to read your Instagram captions, that first line needs to be something intriguing and eye catching.
Ways to do this is by incorporating emojis or capital letters, maybe even a combination of the two. Using either (or both) of these is a pattern interrupter, which will catch the viewers eye as they’re scrolling through.
The content itself of that first line should be thought provoking, maybe shocking or a question. It should be something your viewer desperately wants to know. So they have no other choice but to click “see more” and read the full.
These are opening lines that Kendra has used on some of her previous Instagram posts.
“So I heard you’re barely clearing 3k a month in your business, that true?”
“People just can’t afford the cost of working with me, said me in 2015” (and if you feel this way, check out our other Biz Bomb on this topic!)
“Every new health coach comes to this realization, have you?”
In just a few short weeks we will be coming up on the biggest holiday in America. We’re talking about Black Friday. This day (which has now extended into Cyber Monday) is a great opportunity for online health coaches to your services!
But wait, are you saying you don’t have anything to sell besides your one-on-one services?
We thought you might say that – which is why we put this episode together for you!
In today’s episode we are going to discuss all the great ways you can sell on Black Friday without having to discount your one-on-one services.
Today’s episode includes:
So let’s start by marketing off your calendar. Black Friday is November 27, and Cyber Monday is November 30. We encourage you to sell through Friday to the Monday.
Black Friday is insanely overpopulated with marketing, emails, Google ads, etc. So it can be hard to stand out on the actual sale weekend. When it comes to promoting what you’re going to sell, want to make sure to tell your people in advance that you're going to be having a sale. We suggest letting people know a few weeks before with a few reminders the week of Black Friday. And you want to be doing this through your email list. Obviously share it on social as well, but when you get overly promotional on social media, you will notice you don’t get as much traction.
The goal is to always get people onto your email list. People like they buy through email versus social media. Learn more about email marketing here.
We are telling you right off the bat – do NOT discount your one-on-one services for Black Friday. In fact, you shouldn’t be discounting them ever. By giving someone a deep cut on your high-ticket services, you decrease your overall value.
Here are some ways you can sell on Black Friday
The good news is you might already have something to sell, even if you only have your one-on-one service.
You might be thinking, but why would I sell something that I give away for free? You’re selling your knowledge and the ease of having all that information in one place. Yes, people could find these items for free, but they will pay for the accessibility of having them all in one place so they don’t have to go searching for each item.
If you have a bunch of content that are within the same topic, you can combine these and sell it as an e-book. Again, it’s the convenience of having all that information in one post. If you aren’t have a lot of written blog posts, you could transcribe your videos or podcasts and turn into a book.
Now this takes a bit of time, but if you have time in your calendar, you could create a mini course that is specifically for Black Friday. This could be a piece of your one-on-one services plus unlimited email support for a week. If you go this route, we encourage you to keep these to a minimum.
Another option is purchase ready-for-you programs. Our pal, Rachel Feldman sells a bunch of these different programs where all you have to do is apply your branding and bam – you’ve got yourself a mini course you can sell on Black Friday. Check out Rachel’s programs here.
Hope this helps! Happy selling and best of luck with your Black Friday Sales!
If you want to get your health business off the ground without diy-ing it for the next few years, we will help you with our 90-day bootcamp that will take you from a nobody health coach to sought-after expert. Get on the waitlist here: 360healthbizpodcast.com/360-waitlist
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What do you do when you’re on a sales call and the potential client says “I’m so sorry but I just can’t afford you”?? Do you hang up and go cry in the shower?
The old you may have done this (we definitely did this when we were starting out), but the new you who handles your business like a champ knows exactly what to do!
In today’s Biz Bomb episode, Christine is sharing her secret weapon in any sales call – the back pocket offer.
Tune in and learn about two ways you can offer someone something that will make you money, still keep your calendar open AND get a new client.
A hybrid offer is something that is a combination of your lowest and highest services. This could be webinars or courses as your lowest items and your one on one coaching as your highest. Christine uses her masterclasses (which range from $47-$97) and her private coaching which include twelve 1 hour private calls.
The hybrid offer that she uses when potential clients can’t afford her private coaching is priced slightly lower than mid-range. Her hybrid offer includes all her masterclasses and a few 30 minute calls. This offer provides potential clients the opportunity to still learn a great deal and still get extra support to keep them accountable.
If you don’t have enough courses or services to combine and offer, ask yourself what you can offer than is less hands on for you, but still is work for your potential client.
When you create this offer, it’s important to keep in mind that you want your time to be much less of the equation.
This can either be something you’ve created already that you haven’t launched. Or if you’ve started to put together your signature program but it’s not done yet. Offer what you have so far at a lower price than what you will price it at once it’s complete.
Either of these offer types should be in your back pocket the next time you’re on a call and you can tell the client can’t afford you.