Content and email marketing is one of the most important pieces of your business, besides you and your knowledge of course. That’s why we’ve invited Travis Baird onto the show to talk about how you can excel your email marketing skills and create super selling nurture sequences!
This this episode, we are discussing:
Travis is an email copywriter for coaches who want to cultivate genuine relationships with their readers. He believes that when your emails surprise and delight your subscribers, you'll attract more ideal clients and convert at a higher rate. Travis co-founded Visualized Copy with is wife, Megan. Together, they create empathy-driven and research-based email sequences that make your readers feel seen. Travis lives in San Antonio, Texas with Megan and his four cats. When he's not writing, you can find Travis painting with watercolors, playing viola, or birdwatching. Get Travis’s Inbox Survival Kit
So, first thing’s first. What is a welcome sequence? A welcome sequence is the first set of automated emails that a new subscriber gets when they join your email list. ideally. The best thing about a welcome sequence is that it takes that moment when a new subscriber comes in and they're most enthusiastic about you (because you’re awesome!)
When it comes to what to write in your welcome sequence, or any email for that matter, it needs to do one thing. Any email you send needs to be about what the person receiving the email needs, and it needs to be about how you can help them, not about getting something for yourself. Figure out what the goal of your email is going to be (whether it’s eventually getting someone onto a discovery call or purchase your group program), and tell a story using the language that your ideal clients use to describe their situation. Your emails shouldn’t flat out say “buy my stuff”.
When you're writing an email, ask yourself, will my readers be able to figure out why this is important to them? You’re not just sending the email because it's important to you. Put yourself in your reader's shoes and see what's in it for them. Because at the end of the day, the email would be most effective if it meets their needs. Meeting their needs will lead to meeting your needs (ie. a sale).
If you set your goals, and consider what’s important to your reader, your emails will get opened more, and you will get more replies.
Connect with Travis:
If you want to get your health business off the ground without diy-ing it for the next few years, we will help you with our 90-day bootcamp that will take you from a nobody health coach to sought-after expert. Get on the waitlist here: 360healthbizpodcast.com/360-waitlist
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We hear it all the time – “why is no one liking my social media posts?” “my only follower is my family!”
If you’re a new business owner, or maybe you JUST discovered your niche, we have a newsflash for you (and this isn’t fake news!)….it takes time to grow your social media following.
According to Social Media Marketing World’s annual industry report, 79% of the marketers they surveyed said it took ONE YEAR of showing up consistency on social media before they saw any results from it.
Say whaat!? One year! That’s one year of consistency showing up on social media Monday to Friday. Does this mean you’re living on your phone and not taking a vacation? No.
Consistency means you’re posting to your feed, going live on stories, posting a longer video on IGTV. Whatever it is you’re posting, there are two things to remember: be consistent and provide content your audience wants to hear. And don’t forget to batch your content creation, this is going to alleviate you from being on social media all the time.
You need to be patient with your growth. If you’ve been showing up on social media for 6 months and not seeing any traction, it’s because people are just beginning to get to know you. In order to get people to follow you, you need to know who you’re talking to and creating specific content for your ideal client. And you need that ideal client content out there in the world for one year.
Here’s what we usually see: new health coaches will hammer out the content and are super motivated to grow their audience, but when they don’t get the return they want after a couple posts, they lose steam and they ghost their entire platform. Just vanish. And that’s not what is going to help you or your audience.
Whether it’s Facebook, Instagram, LinkedIn, even Pinterest, you have to be patient. As we’ve mentioned, you can’t build a business in 90 days – you can learn the foundations and fundamentals in 90 days but you can’t build your business to where you want it in this time.
Interested in learning business fundamentals? Get on our VIP list for our 90-day Bootcamp
We have been in business for combined 15 years. In the last 8 months, we’ve been running our 360 Mastermind and it’s been a reminder of what it’s like to build a business from the ground up. So today we want to talk about how long it actually takes to build a successful health coaching business.
After you get your certification out of nutrition school, you are stoked to get out there and help people but what most coaches forget is that they actually have to build a business in order to help people! You can’t continue to help people if you aren’t making money – you got bills to pay sister! So how can you create a business that makes you money and helps clients at the same time? That’s where we come in.
Those first two years, those 24 months are the hardest part of your business. It does get easier at some point, but those first two years, you're learning the language of online business and figuring out who your clients are. The reason why it feels hard is because it is hard and it's hard for pretty much everyone that is starting a new business.
If you want to start an online business, you’re going to have to learn the tech, the systems and the strategy. It's non-negotiable. Here’s a breakdown of what you need to know.
Forever content are blog posts that live on your website. These can be videos, interviews, podcast episodes (like what we do). It doesn’t have to be a written article. The goal of this is for people to find it through Google. You should be posting a blog post a minimum of once a month.
If you don't have a website, you should be repurposing content onto social media platforms that are evergreen. This could be Facebook Lives that you then upload to YouTube and posting it on Pinterest.
Social media can be this vortex beast. The biggest platforms right now are Instagram and Facebook. When sharing content on social media, you want a healthy balance between helpful content and pitch type content: your lead magnet or free opt in. The best balance is 1 in 3 or 1 in 4. So for every 4 posts, one is letting people know what you do and how they can work with you. This content is still providing value but you're kind of peppering in that you have an offer.
Being a guest on podcasts is a super helpful in getting the word out about your business. We are firm believers that you should make an effort of pitching different podcasts. Because if all you're doing is focusing on your own audience as a new coach, and you have a very small audience, you’re only going to get so far. Leveraging someone else's audience is a really great way to fast track your growth. You should pitch to podcasts at least once a month.
If you're brand new and unknown in your industry, don't go pitch massive podcasts. Start with smaller podcasts that have smaller audiences and are less well known. It's a great way to build your portfolio, and get experience of being interviewed.
And this doesn't mean just your own group. It also means engaging in other people's Facebook groups that do similar things as you. This doesn’t mean poaching their clients, but coming from a helpful place. If someone has a question, you answer with your advice and nothing else. Don’t promote yourself in other people's groups unless they specifically give you permission to do so. If you’re posting these as your personal Facebook profile, make sure your business page is linked your employment. If you have a podcast or website, they should be listed.
If there is someone who has a successful blog that connects with your niche, then you can ask to write a piece of content for them. It’s great for credibility markers. The idea of collaboration is really powerful because if you can find somebody who has a complimentary niche, but non-competing niche, it could be a really great relationship.
Even if your newsletter list has 20 people on it, those people signed up for your newsletter so send them a newsletter! Decide if you want to do a weekly newsletter, a biweekly newsletter, or a monthly newsletter. As long as you can cope with it and send quality content. It's really crucial that you have a consistent newsletter and use it to sell. It is the main place you should actually be selling.
A workshop can be a webinar or a master class. But it should be at least a monthly thing, because the goal is to teach people and let them know who you are, what you do and how they can work with you.
Is it possible to build a successful business in 90 days? No. No matter how many courses you see saying you can – you can’t. What can you do in 90 days? You can learn how to build a business and then implement it into your business. That’s what we will be doing in our 2021. If you want to get your health business off the ground without diy-ing it for the next few years, we will help you with our 90-day bootcamp that will take you from a nobody health coach to sought-after expert. Get on the waitlist here
Do you cringe every time it comes time to post to social media? If your brain goes blank week after week when you sit down to put together your social media content, we have a great solution for you!
In this Biz Bomb, Kendra is giving you two tips to help you create your content and make your content planning easier and stress free!
We are discussing:
Our method on how to organize social media content is by batching. That means each month, we set time in our calendar and write ALL of our social media content for the month ahead. So September content is done in August.
If you’re already batching your content but still struggling on what to write, then you may not be niching your audience. Because when you know what your niche is – you know the content they are looking for, what their pain points are, and the solutions they need, then you should have tons of topics to discuss. If you’re struggling with niching still, check out our episode on Niching.
Our simple way to organize our monthly content is creating 4 columns in a Google or Word doc. The columns (from left to right) are the Date, the Platform, a link to the visual element (whether that’s a video, image, quote graphic, etc) and then the written caption.
Stop reinventing the wheel! Just stop. NOW! Where is how we determine what content we post: go into your Instagram Insights (or the analytics section for whatever platform you’re using) and look at your posts over the past 3 months. From there, you want to specifically look at the engagement count.
Once you have your top 5-10 posts…re-write those posts. You can repurpose those posts by turning them into a video, creating a quote graphic or infographic, or a different photo. Those top posts are the topics that resonate with your audience which means they want to see more of those.
It’s totally okay to re-use your content in a different way!
If you’re brand new to content, we have a top secret way of creating quality content that may surprise you.
Find another coach that is in your niche field who has a good following and good engagement. Go through their posts and find the ones that do well and…here’s the secret: re-write those posts! We aren’t telling you to copy them..definitely don’t do that. Use those posts as inspiration to create your own content in your own words that maybe copies the topic but not the caption word for word.
This is a great content creation technique if you’re new or just having a brain fart on what to write about.
And if you need more tips and tools on content creation and other aspects of your business, get our Ultimate Toolkit.
Digital products may sound tedious, but they could be anything from something you’re giving away for free to get someone on your email list, to a $20,000 masterclass course. That said, digital products are incredibly important for your online health coaching business.
In today’s episode we are talking with KellyAnne about choosing and creating digital products. We are going through the whole process from the idea phase all the way to selling your product and how to be able to like create a market and monetize it.
There are many benefits to creating a digital product for your coaching business. Digital products can be used in many ways – this means you can take a free webinar (digital product) and turn it into a checklist to sell (another digital product)!
You can make money without physically being there. Meaning you can pre-record or pre-design your product and then sell it! This is incredibly important when you’re running your own business. Because you want to decide what your ideal lifestyle is and then build your business around it.
Creating different online products and services means you’re able to support different ways that your clients and potential clients can consume and learn from you. That brings us to the different types of digital products you can create.
In order to really know what kind of digital product to create, you really need to ask yourself who am I creating this product for? The more niche that you can be, the better your products are going to be. Thus, the more sales you’re going to get.
There are 4 types of digital products that we discuss & examples of how to apply them:
Audible – exclusive podcasts, live Q&A series
Video – webinars (paid or free), video courses (mini course, full course, masterclass)
Written – ebook, checklists, training manuals, workbooks
Experiential - these are things like that give your audience something to physically do. Quizzes, fitness videos, assignments
There are three steps to go from creating your product to selling it.
2) Put in a sales funnel. Think about how you’re going to get more eyes on your product. This could be social media ads, email list, and tons of content that is geared towards supporting your product.
3) Drive traffic! This is where people definitely get caught up because they expect sales to happen pretty quickly. In our opinion, there's nothing more valuable in a coaching business than eyes on your brand and an email list.
KellyAnne is an Online Business Coach to coaches who are craving to create a business model that makes a difference and makes money WITHOUT them having to physically be there all the time Her purpose is to use her genius to support coaches in packaging their genius into digital products so that they can create multiple streams of income and a more hands-off approach in their business models.
Get KellyAnne’s Free Guide on how to create a signature program: www.selfleadershipglobal.com/opt-in
Connect with Kellyanne:
If you’re an online health coach looking to take your business to the next level, then you’ll want to go through our Ultimate Toolkit which breakdowns all apps, tools and tactics to sky rocket your business. Get it here: 360healthbizpodcast.com/kit