Archive Monthly Archives: August 2020

Biz Bomb – Confused by Google Analytics? We Have a Better Solution

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Have you tried all the Google Analytic tutorials and are still scratching your head on what it all means? You are NOT alone!

This is why there are people that are paid to solely do analytical work. But if you’re new in your business, there’s a tool you can use to do the analyzing yourself, without pulling your hair out.

In today’s Biz Bomb, Christine is talking about a particular tool that allows you to see where your website traffic is coming from. Plus it’s WAY easier to interpret than Google Analytics.

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Cyfe is the tool we are talking about. It integrates with many of the platforms you’re likely using – YouTube, Google, Facebook, Twitter, Instagram, Pinterest and some email marketing platforms.

It breaks down where your traffic is coming from and which of your social media posts are the most popular which is super helpful when creating your content calendar. By knowing where your traffic comes from means you could focus more on that platform and get rid of ones that aren’t bringing in anything.

The best part? It’s free for 2 dashboards – which could be website analytics and social media, or Facebook ads and website analytics. For more, membership starts at $29/month.

How to Simplify Your Wellness Website (and Get More Clients) with Jessica Freeman

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Does simple always mean better? In the web design world, the answer is yes! We aren’t talking about a one page website though.

In today’s episode of the 360 Health Biz Podcast, we are joined by Jessica Freeman, an award-winning graphic and web designer, to talk about how to optimize - yet simplify your website to get more clients!

In this episode we discuss:

  • how to make your website better with LESS
  • the power of two when it comes to DIY-ing your website
  • how can your wellness website actually help build authority and trust with your clients
  • the right way to use keywords on your website (without hiring an SEO guru)

WATCH THE VIDEO                 LISTEN TO THE PODCAST

You don’t need to have a fancy website when you’re starting out. In fact, both of us didn’t upgrade our website until at least year 5 of our business! That said, you need to direct people somewhere from your social media feeds and you need somewhere for your courses and packages to live. And the only place for those my friend, is on your health coaching website.

Your website is how you build trust and authority with your potential clients. Your social media content does this as well (as we discussed in Episode 81 with Hailey Dale) but you build authority through showing your experience on podcasts, publications, and client result testimonials. Your website is the hub where all these things are shared.

Everyone uses Google and it is your website that is going to trend for Google search results. It’s important to remember that not everyone is on social media (shocker, we know) so you can’t rely solely on social media to reach potential customers.

Simplify your website

A lot of people try to do too much on their website. So simplify and figure out what you really want people to do. Jessica recommends no more than three calls to action on one page. What’s a call to action? Check out Episode 85 where we go through all the business lingo you need to know.

Simplifying your website means only having a max of 5 items in your navigation bar. Usually these are

  1. About page
  2. Services page (with a drop down to your various services)
  3. Resources page (affiliate links, blog, YouTube channel, etc)
  4. Testimonials page
  5. Optional: Press or Media page

The power of 2

If you’re DIY-ing your website, you may not have a keen eye for design. And that’s okay! When building your own website, Jessica suggests using the power of two method. Meaning using only two fonts and two colors. Throughout the entire website! This will make everything cohesive and simple for you to create.

Jessica Freeman is an Atlanta-based award-winning graphic and web designer that helps health and fitness business owners build authority and get more clients. When she’s not working with clients, you can find her teaching inside her Better Collective community and Work Your Website challenges. Jess also runs her own YouTube channel and her podcast, The Digital Lounge.

Connect with Jessica:
instagram.com/jesscreatives
jesscreatives.video

Want to streamline and amplify your website? Check this out: jesscreatives.com/boss

If you’re an online health coach looking to take your business to the next level, then you’ll want to go through our Ultimate Toolkit which breakdowns all apps, tools and tactics to sky rocket your business. Get it here: 360healthbizpodcast.com/kit

Connect with us:
instagram.com/360healthbizpodcast
instagram.com/kendraperryinc
instagram.com/ sleeplikeaboss_

Biz Bomb – Use Listen Notes Tool to Pitch to More Niche Podcasts

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Are you hoping to reach more people and get more exposure by sharing your knowledge on podcasts? Or maybe you’re just looking to listen to more podcasts but have no idea which ones to start with.

In today’s 360 Health Biz Podcast Biz Bomb episode, we are sharing with you a juicy tool that will help you find podcasts to reach out to to pitch to.

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Typically when people search for podcasts, they head straight to Apple Podcast which is great place to listen to podcasts (and leave reviews to help podcasts move up in the rankings…shameless plug, please leave us a review!). The pitfall of Apple Podcast, for the smaller podcasts is that only the larger and more popular podcasts show up. Therefore, it’s WAY more competitive.

Listen Notes on the other hand, is a podcast search engine that helps you find any podcast in your niche area..and then some. You basically just type in your keyword or phrase to find different podcasts that are in that are of expertise! You can search by the podcast itself or dive in deeper and search by episode.

If there’s a particular podcast you want to be on but they’re too big for you (for now), you can click on their profile in Listen Notes and see other podcasts that are similar to theirs.

This is a great way to start pitching to podcasts to be a guest on their shows! If you’re just starting out, look for smaller and/or newer podcasts who may not be getting as many guest requests as the larger shows.

After you’ve been a guest on a few smaller podcasts, you can later pitch to the bigger podcasts and show that you already have podcast experience. MIND BLOWN!

Business & Marketing Lingo 101: 9 Terms you Need to Know

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What the hell is CTA, SEO and other acronyms that keep popping up in your business? Are you seeing a bunch of words that you just aren’t sure what they are, or how to apply them to your business?

When you’re starting something new, there is always going to be terminology or lingo that you’ll be scratching your head over.

In the marketing and business word, there are a lot of terms and usually, there is different words for one term…just to add to the confusion.

Luckily, Kendra & Christine are here to help. In today’s episode they are breaking down 9 of the most commonly used terms and phrases when starting a new business. Plus they’re adding how to optimize each of these components to help you be successful in your business.

1) Opt in Offer

An opt in usually has different names, these include lead magnet, freebie, free gift, etc. Basically, this is something that you can give your client in exchange for their email address. Usually an opt is is a webinar, an e-book, could be a case, study, a guide, a checklist, a workbook. It’s something that gets your potential client interested enough to exchange their email address and eventually (fingers crossed) become a paying client!

Your opt in landing page should have one specific CTA (call to action) and that is to get the email address. Nothing else! Not sure what a CTA is? Keep reading or listen to the episode…

2) Website

There are many different website providers out there and there is so much terminology that goes along with a website…domain address, website builder, integration…here’s a quick summary.

- domain: your website address is going to be your domain. Now, even if you have your address, you still need a site where you can plan to build.
- website builder: this would be where you host your site, like wordpress.org, Wix or Squarespace
- builder themes: themes make the site look pretty and customizable to your brand look and feel.
- plugins: these are add ons to take your website to the next level.

Usually your website will have a navigation bar that can talk you different places. A landing page is separate from your website and is usually created through a different software (like Clickfunnels). These softwares get people into your funnel and connect with your email marketing. You can link to the funnel page on your website but it typically doesn’t live on the back end of your website.

3) Funnel

What’s a funnel you ask? After someone signs up for your opt in, they go through a funnel that finally takes them to eventually a sales opportunity. If you think about it, not everyone that cli ks on your free offer will be a paying client. A funnel slowly funnels people down into whatever it is that you want to send them to.

Big tip: you should know what the purpose of your funnel is before you even start. So you should always know what you want the people to do at the end of this sequence of events.

4) Email Marketing

We could go on forever about email marketing…in fact we have and we had to break it up into a 2 part episode! If you’re interested in email marketing, check out our other episodes: Why you NEED an Email List and How to Create an Email Nurture Sequence

Email marketing is where your funnel happens because it shrinks your audience to quality leads as you send emails. These are typically call nurture sequences, automation flow, workflow, or triggered emails.

5) Conversion

Just like it sounds, conversion is when you  convert someone from what's called like a cold traffic to a client. Meaning someone goes from not knowing you to signing up for your opt in (now they’ve been converted to a lead) and then they warm up to your and further and eventually (hopefully) you can convert them to a paying customer.

The higher the conversion rate, the better! But remember, if you have a low conversion rate, it can be seen as a market for improvement. You can find conversion rates in your email marketing platforms, Google Analytics, and funnel softwares.

6) CTA: Call to Action

A call to action is something that is telling the person to do something. The goal is to make it as enticing as possible to click that button that leads them to the next step.

And it doesn’t have to be a button. It can be something in your social media caption that says “DM me” or “like this post if you agree”

What it is NOT is “sign up here”…no one does that anymore. More interesting options for buttons could be “give it to me now”, or “instant access” or “I'm in”.

7) Tripwire

No, this is not a new website for hotel deals. A tripwire is a low priced product that is offered to someone after they opt in to get something for free.

An example could be I see a Facebook ad that is offering a free guide. So I go to the landing page and give them my email address. Instead of redirecting to a thank you page I get re-directed to a mini sales page that offers me something at a severely discounted rate.

Tripwires work really well BUT they’re not recommended for newbies.

8) Blog Post

Does the thought of writing a blog post freak you out? You’re not alone. Luckily, blogs have changed from the early 2000’s and aren’t just looooong form text. Phew! Now, you can get by with 500 word blog and include way more visuals to keep it spicy! As you see on our blog posts, we also include a video, and the podcast audio. This is pretty typical for blog posts these days.

9) Search Engine Optimization (SEO)

You can’t just post something on the internet now and expect people to see it.  There are certain things you can do to optimize your website as well as social media (that’s right – YouTube and Pinterest are their own form of search engines). To learn more about SEO, it’s best to hear it from the expert, so check out our episode with Stephanie Fiteni, SEO for Health Coaches.

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