Archive Monthly Archives: July 2020

Biz Bomb – Why You Need to Hire Help NOW

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So you’ve got your list of tasks you want to outsource and your expectations and procedures on how to get’er done.

Now, you need to hire someone! Does that freak you out? As a new business owner, we understand that it’s hard to come to terms with the need to hire someone. But understand that you NEED to.

Would you start a brick and mortar business without an investment? Absolutely not. So why would you not invest in your online business?

In this Biz Bomb episode, you’ll learn:
- at what point you should outsource help (it’s sooner than you think)
- why you won’t be able to grow your business without hiring someone
- how to determine who to hire & for what

When to outsource

Most new businesses wait WAY too long to hire help. Ideally, you should hire someone, or outsource tasks at the 6-12 month mark. By this point, you know what you’re able to do and what you aren’t good at (or can’t stand doing). You also know how everything works so you can easily show someone how to do it for you.

Why you should hire help

When you are doing everything in your business – answering emails, posting on social media, creating newsletter, filing client paperwork – you have no time to actually focus on your business!

When your time and energy is put into the administrative tasks and the marketing tasks, where is there room for the business tasks? Doing everything leads you to burnout and poor quality work.

If it’s the money that freaks you out, think of it this way. The money you are paying contractors (which let us remind you, can be fairly inexpensive) is the money you will get back when you have the time to make money in your business.

If you can hire someone to do social media for 10 hours a month at $10, that’s $100 a month. If you are able to free up 10 hours a month, that’s time that you can spend with clients…and you’re definitely charging more than $10 a hour. You will actually MAKE money by hiring someone!

How to decide what to hire for

These days you can outsource for everything! From customer service to graphic design, social media management to graphic work and web design. You can even outsource ghost writers to create recipes for you. We use Upwork and Fiverr for all our outsourcing needs.

To figure out what you want to hire help for, make a list of everything you do in your business and time yourself doing them. That means when you start answering emails, start a timer and when you’re done with emails, end the timer. We use Toggl for this.

After you have your list of tasks and how long each take, put them into two categories: tasks only you can do and tasks that anyone can do. Then decide which of all of these tasks that you’re good at and tasks that you don’t like doing or aren’t good at. All those tasks that you don’t like should be outsourced!

There you have it! Seems pretty easy right? Remember that once you hire contractors and employees, they need clear direction. Be sure to listen to our episode about providing feedback to those that you hire.

Whether it’s a social media manager, virtual assistant or graphic designer, the longer you wait to hire someone, the longer it will take to create a consistent flow of money and the sooner you’ll reach your burnout peak.

Are you still stressing about getting your business off the ground? Our Ultimate Toolkit is going to help you out! Download it here

How to Connect with Your Clients (& Guide Them to Success!) with Laura Poburan

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Do you have clients that resist change? Maybe they’re fully ready to commit to their health journey but just can’t get into it? Not only is this incredibly frustrating for the client, but it can be pretty draining for you as a health coach as well.

Laura Poburan joins us on today’s 360 Health Biz Podcast episode to talk all about how connect with your clients to build trust and help them on their health journey.

In this episode, we discuss:

  • what it actually means to be a coach
  • teacher-student dynamic doesn’t help people shift
  • the balance between data and symptomatic coaching
  • the difference between “I can’t help you” and “I don’t have the tools to help you”
  • how anxious attachment can play a role with your launches

Get your pen and paper ready for this one because we drop a bunch of juicy tips on business mindset, some super holistic coaching techniques, and dive into our own triggers and fears as coaches and how we get through those.

Laura’s zone of genius is working with coaches to achieve Inner Mastery. She empowers them to find clarity around their “why” and stand in their power as leaders in their own life. She believes that true success is built upon this foundation and that you must first learn to change your world before you can change the world. Laura’s expertise lies in her ability to help other leaders leave their fear gremlins behind and to embrace their weaknesses as their true superpowers so that they can turn their passion into their purpose and live a life out loud.

When we talk about coaching – whether it’s nutrition, fitness, or life coaching, our success with our clients really comes down to the ability to see clients more deeply than they see themselves. This means to be able to guide them through the change that they're looking to go through. And show up for them from a connected and safe space where they are allowed to feel their frustration.

Because we should expect that clients will fall off track. And when they do, that’s when you want to tap into that frustration and figure out where it comes from. Discovering triggers and what’s causing them to hold back is really what’s going to be the thing that pushes them forward. Similar to being an entrepreneur, we (the coach and the client) should learn from failures and grow from them.

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Joe Dispenza
Untamed by Glennon Doyle

Biz Bomb – You MUST Do This Before You Hire Anyone!

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Are you ready to hire someone to help you with your business, but maybe you aren’t sure who to hire, or what they should do? Whether it’s a web designer or a virtual assistant, there is one thing you HAVE to do before you even consider hiring help.

Let’s start by saying this, have you ever had a boss or a teacher tell you what needed to be done, but provided NO details? Pretty frustrating right!?

That is why it’s absolutely imperative that you provide clear and concise direction to anyone that is working for you. Regardless if it’s a one time job like web design or an ongoing role like virtual assistance or social media coordinator, you must be clear on what your expectations are on the tasks at hand. You also must be confident to give feedback if the completed task doesn’t meet your expectation.

How do you know what to expect when hiring someone?

When you start your business, you have your hands in EVERYTHING. That means you know what you’re looking for and how long it takes to complete it.

So when you’re hiring a VA, the best way to sort out your expectations is to think of all the tasks they will be doing and create procedures for each of these tasks. You can do this by creating a written manual, tutorial video or voice memos.

Provide feedback

Unless you’re hiring a medium, your contractors are not mind readers. That is why you need to be upfront and honest with your expectations. You should provide as much direction as possible so it’s super clear what you’re looking for. Likewise, your contractor should feel comfortable asking you for more details if they need it, but it’s REALLY important that you provide as much as possible to start.

Remember, providing direction and feedback doesn’t make you bossy or nagging. Contractors and employees like direction and like to know what you expect of them. If you aren’t providing these details from the get-go, you WILL feel like you’re nagging later on when the work doesn’t meet your expectations.

Are you still stressing about getting your business off the ground? Our Ultimate Toolkit is going to help you out! Download it here

7 Steps to Creating a Content Plan with Hailey Dale

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Right now is THE time to nail your content. Everyone is online – reading blogs, watching videos, and tuning into podcasts.

But does the idea of creating content scare the crap out of you? Maybe you don’t even know what content is (hint – it’s more than just a blog post)?!

In today’s episode, we have Hailey Dale of Your Content Empire to discuss why content is important and how to create a content strategy.

From this episode, you’ll learn

  • how on earth to create content without being constantly online
  • 7 steps to creating a content strategy
  • quality over quantity is key to creating content
  • why you’re resisting creating content

Here are the seven steps that come with creating a monthly content plan:

1) Reflect and review on your past month’s content: this should be a qualitative review of what worked and what didn’t.

2) Choose a promo focus for the month: what is the one thing that you're focused on selling or gaining an interest list so that you can sell to that interest list?

3) Take a look at your calendar: this needs to be both your business and personal calendars. Get realistic about what you can achieve – do you have a 2 week vacation coming up or a big launch? Be sure to schedule your content around these things.

4) Brainstorm those topics: take that promotional topic from step 2 and make sure that all of your content that month relates back to the thing that you're going to be selling. That way there's a strategic alignment between the content you’re putting out there and what you’re eventually going to be inviting people to.

5) Nurture and engage new leads but also your current community: we're attracting a new audience, but we're also getting to use the same content to engage our existing community. That means that any sort of freebie you’re using for a lead magnet, should also be provided to your current community so they’re not left out in the dust.

6) Start with a free writing process: by the time you've fleshed out the research, and actually go and write it, you won’t be starting from scratch. This process is like a mind map where you put the topic, then write down the answers to two questions. What is the purpose for my reader? What is my purpose for this piece?

7) Just publish it!: sometimes the hardest part of content creation is just pushing that button. So once it’s all done, just get it out into the world! And promote it. You should be dedicating at least the same amount of time it took to create the piece to promoting it.

It’s important to remember that you’re going to have to be a little patient with yourself and your content. It can take three to six months to really gain traction and discover what your momentum looks like. So there’s no better time than to start now!

Hailey Dale, MA is a certified content strategist and founder of Your Content Empire, where she partners with small business owners who are over the shoulds and ready to build their content empires – their way. Through her programs, agency and award-winning, tell-all blog, she’s helped thousands of entrepreneurs create smarter content on a consistent basis that delights them and their customers while growing their bottom lines.

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Biz Bomb – A Launch Strategy to get you Sales FAST

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Launching a course or a program can be stressful and overwhelming. Prehaps you’ve launched before to only get crickets or maybe you want to launch but you’re nervous.

In today’s Biz Bomb, Kendra is breaking down the launch strategy she has used for her last two launches that saw big success!

In this quickie episode, you’ll learn:
- how Kendra made $20k within the first hour of her program launch
- why everyone wants to be a VIP
- how bad launches can lower your confidence
- step by step guide to applying the ninja launch strategy

This strategy isn’t one we made up so we want to give credit to Amie Tollefsrud from Rebelle Nutrition.

The key to launching (and making sales quickly) is creating that sense of urgency. You want to make your people want your new course RIGHT NOW!

This launch strategy doesn’t necessary work for evergreen courses but it works great for a course that you launch one or two times a year or a brand new course. This strategy involves creating a waitlist before the launch, calling that waitlist a VIP list (because everyone wants to be a VIP) and then giving them a super juicy and amazing offer to get them to sign up. This could be a discount prior to the launch, freebies or bonus material, or do what Kendra did!

When you don’t get signups on your launches, it makes you lose steam and may lower your confidence…which is totally a normal reaction. It’s hard to continue the high energy you need for the rest of the launch when things don’t go the way you want.

And that’s why this strategy is a great way to change that. When Kendra applied this strategy to her last launch, she saw the most sales in the first few hours which makes you feel pretty damn good.

Head over to our Instagram and watch this episode on our IGTV.

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