Archive Monthly Archives: June 2020

The Best Way to Build Your Business NOW (During a Pandemic)

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We are three months into a global crisis and you may still be on edge about how to build your business during these weird times or how start your business right now.

The easy answer: any time is a good time to start your business!

The more complex answer: you need to do build your business with strategy in mind and willingness to pivot.

In this episode:
- pivoting & flexibility: the key moves to being an entrepreneur
- what seeding mindset is all about
- why this is a good time to start building trust
- the best place to show up online right now

Now is a great time to try new things – new marketing strategies, online programs, or a new social platform. Even though buying might be down, engagement online is booming. So increasing your content strategies is a great way to start planting the seed of your business.

When we say seeding mindset, we are referring to putting content out there, putting yourself out there so people can get to know you and trust you! So that when the economy starts to return and people are more willing to spend money, you’ll be top of mind. Even if you haven’t started your business yet, you can still do this. In fact, right now is the perfect time to start seeding.

But to start anything new, it’s important to remember that things won’t always go the way you want. The key to being an entrepreneur is knowing that something will fail (notice how we didn’t say YOU will fail) and learning how to problem solve from those things that go wrong.

We’ve had to pivot and problem solve for the last three months. From rescheduling and shifting retreats, to re-evaluating our language in our marketing and programs. So just because the world may be in crisis mode, it doesn’t mean your business has to be.

Connect with us:
@360healthbizpodcast
@kendraperryinc
@sleeplikeaboss_

Biz Bomb – Upgrade Your Instagram with Tap Bio

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You’ve got your ‘gram following, you’re putting out beautiful, engaging content, but you’re finding it hard to have call to actions for your posts.

Sound familiar?

When you have less than 10k followers, you can’t swipe up in stories so you’re left with the one link in your bio. By now, you may have seen link resources like link.tree, but in today’s Biz Bomb episode we are going to talk about another app. This wonderful app that gives you basically a mini website that is clear and direct for your followers.

We are talking about tap.bio and giving you the low down on the simplicity and beauty of this app. If you know Christine, you know she loves things that look elegant and beautiful and that’s exactly what this app achieves.

With tap.bio, it’s one bio link but you an multiple landing pages, call to action buttons and can even have an image grid if you want something more visual. It integrates with YouTube which means someone could visit your channel and subscribe quickly through Instagram!

Whether you’re looking for minimal call to actions (thus making it easier for someone to click through to one thing) or a visual grid to offer a few different courses or programs, tap.bio is a great option for the cost.

At the time of recording, tap.bio was offering a 50% off promo but that looks to be over now (sorry!) However, at full price it’s still a decent price. For $5US/month you get 3 cards. If you want more than that, it’s $12US/month but you likely don’t need more than 3.

Want a visual walk through of the app? Head over to our IGTV to see Christine show you what her bio link looks like.

Connect with us on social:
instagram.com/360healthbizpodcast
instagram.com/kendraperryinc
instagram.com/sleeplikeaboss_

Wellness Retreats or One-Day Workshop: When to Hire A Planner with Jillian Smith

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While you may not be planning any in-person events or retreats at this very moment, eventually we will start to see the retreat experience back in person again. But if you don’t know how to plan a retreat, where do you start? The first step to creating stunning health & wellness retreats is hire an event planner.

If this is your first event – whether it’s a half day workshop, a 2 day conference or a 5 day retreat, hiring a planner might seem super intimidating to you (not to mention pricey). But based on our experience, hiring someone that know how to negotiate contracts, and does all the work for you so you can just show up…is the way to go.

Today we are joined by Jillian Smith, Owner of One Touch Events, and is also the event planner of Christine’s upcoming Bali and Namibia retreats (hopefully).

In this episode, we discuss:
- DIY retreats vs hiring a planner
- different styles of events & what works best
- why niching is still important, even for events
- what to look for in a venue
- client horror stories to learn from
- what to look for in an event planner

If you’ve ever had to plan a party, workshop or even your wedding, you know there’s a lot more that goes into it than what your attendees see. Hiring an event planner may seem like a big investment but if you don’t know what you’re doing, it’s worth the investment. When you hire the RIGHT event planner, it’s peace of mind that you can simply show up to your event and be present for your guests (rather than checking you watch to ensure catering comes out on time).

Jillian Smith is the Owner & Managing Director of OneTouch Events LLC, headquartered in Atlanta, Georgia, servicing clients in domestic and international destinations. A natural-born organizer of “all things production”, Jillian has turned her natural leadership skills and passion into an award-winning event planning firm that focuses on a heightened client and guest experience. Specializing in transformational conferences, workshops & retreats, the team’s approach to event planning is simple and streamlined processes with measurable results; your Event ROI.

Connect with Jillian:
Instagram: @onetoucheventsllc
Facebook: onetoucheventsllc
Twitter: @onetouchevents
Linkedin: jilliansmith80

Get Jillian's FREE Event Cost Analysis Toolkit here

Connect with us:
@360healthbizpodcast
@kendraperryinc
@sleeplikeaboss_

Biz Bomb – Use This Technique to Bring Focus to Your Day

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If you have a million tabs open on your computer, can’t concentrate on the work ahead, and are continually being distracted by shiny objects, then we have a tool for you that will improve your focus and give you clarity to the day.

In today’s Biz Bomb episode, we are talking about breath work! And guess what…breathing, is free!

Specifically, we are talking about the breath work course by Marcel Hof. You may recognize the last name – Marcel is Wim Hof’s brother, who is well known for his breath work technique.

Marcel’s technique called D.A.B. – Dopamine Activation Breathing, where you bring in more oxygen than you put out, meaning you are over oxygenating your blood and in between cycles you’re holding your breath. It’s a 5 day course that Kendra liked so much, after the 5 days she continued to practice the technique and now is up to 13 days.

While this technique can bring emotions and visualization, it can bring a lot of energy and focus to your day.

Tune into this episode to learn the benefits Kendra has seen from using this course and how long she can now hold her breath (it’s impressive to say the least!)

Interested in the Marcel Hof Dopamine Activation Breathing course? Check it out here (please note this is not a paid affiliation, we just really liked this course and wanted to share!)

Do you practice breath work to bring focus to your day? Drop us a DM and let us know! Follow us on Instagram

Connect with us on social:
instagram.com/360healthbizpodcast
instagram.com/kendraperryinc
instagram.com/sleeplikeaboss_

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