Welcome to your Biz Bomb episode of the 360 Health Biz podcast where we provide a quick tip to blow your mind and help your business. And today’s Biz Bomb is about setting up your website!
Even the thought of starting your website can be SUPER scary - where do you even start and do you need a degree in Computer Science and Graphic Design to create it yourself? You don't! In fact you can do all of yourself with these quick guidelines.
For started you have to choose which platform you want to use - there's Wix, Squarepace to name a few but our favourite is WordPress because they have really easy templates where it's simply photo here, form there, text here and BAM, you've got your website. It also allows you to add different plugins to suit your needs - like payment functions, surveys, video, etc.
You'll also have to pick your domain name through a hosting service like GoDaddy, HostGator or SiteGround. Once you've got these two things, it just a matter of putting the two together and Christine has a great tip in today's episode if you're having trouble with this.
If you're listening to this on the podcast and you found this helpful, just screenshot this episode, share it to your stories, mention @360healthbizpodcast, and we will share it to our stories. Just let us know in that story, what were your biggest take-homes and did this work.
Connect with us on social:
Kendra has opened enrolled for her HTMA Expert Course! Interested in learning how to interpret hair tissue mineral analysis? Learn more here: https://go.kendraperry.net/htma
Hello everyone and welcome to the 360 Health Biz podcast, Biz Bomb. And today I want to talk to you about very quickly how I set up my websites. So my first business was sleeplikeababy.lu then it turned into sleeplikeaboss.com. I also have the domain sleeoretreat.vip, the Holistic Sleep Institute, Women's Divine Sleep Summit was one of mine. I set up quite a few website in my time and here's what I learned, no matter uno, try to get everything at one service, meaning your domain and also your hosting. How does this whole thing actually work? So you have different systems. Do you have something like Squarespace or Wix where you get to domain and then you get your hosting, add that, and then you have your template for your website as well.
This is basically their platform and their builder, meaning that you use their tools to then afterwards, create your website and build it together. Photo here, form there, text here. Now, the other thing that you can do is that you go with WordPress and WordPress is basically a program where you can then use a builder and it just, it has its pros and cons. I like it because it gives you a lot more flexibility of what you're going to integrate in your website because you have something that's called a plugin that's constantly developed. There are tons and tons and tons of plugins and they all have different functions. Whereas with Squarespace and with Wix, you will need to use whatever they provide. A more limited option. If you want to go with WordPress, and it's also better for SEO I found apparently, but what you do is you get your domain at one of those hosting services and there are different ones.
There's GoDaddy, this HostGator, and the one that I use over and over again is SiteGround. I love SiteGround. It is not [inaudible 00:01:54] here, but I just found them very, very reliable. They have a great chat, they have a great support system. I really enjoy them. So what you do is you get to domain there. Then you get to your hosting there, so you buy a hosting package and then when you go into your back office, which they call a C panel, you add WordPress. Now very quickly, wordpress.com and wordpress.org are two different services. WordPress.com is basically a blogging platform. You are going to install WordPress, which is this platform to build things in to basically manage your website and it's wordpress.org but your hosting service has that all set up for you. Now what you can do if you're totally new into this, that's what I do.
I open a chat, a live chat with them and then just tell them, help I want this domain, I see it's available, I've just bought it. How do I get hosting and how can I get WordPress back site and usually they will then set it up for you so you don't have to do anything. Literally, they will guide you through it. And most of the time if you help them and you tell them, I have no clue what to do, they would set it up for you up to the moment where you can just go to your website and log into the background and then start building.
And the builder that I use this Thrive Themes. There are many different ones out there, but that's the one that I'd like to use. I hope that this has given you a little bit of insight how this all works and what you need to do. I would recommend get your domain and your hosting at the same provider. I like SiteGround and ask them to set it up for you. That's what I would do. I hope this has been helpful and a little bit of clarification and I see you again next week.
OMG – email marketing. This topic is a big one. So much so we had to break it into two parts. There are so many blog posts out there stating Email is dead or the secret is in your email list. But what does that all mean? We have seen it all when it comes to email marketing (and we’ve done it all!) so today we are going to shed some light on the right ways to email marketing.
First things first, when it comes to your email list – it’s quality over quantity. We seem to be living in this influencer social media mentality that the more followers you have the more money you’ll make selling your services. This is simply not true. You want to have quality leads on your list that are interested in what you’re putting out there.
That brings us to our next point – you absolutely cannot have a sustainable business if you are only putting yourself out there on social media. With the ever changing algorithms, you can’t depend on social media to get your message out there. Sure you can show up on social every day (hello, we do LOVE Instagram after all) but you also need an email list, an email nurture sequence and funnel to actually sell.
In addition to WHY you need an email list and social media vs email, in this episode we also discuss:
- our favourite email providers (hint: it’s not Mailchimp)
- email nurture sequences
- what should/shouldn’t be in your email
- how to create open-worthy subject lines
Tune in now for Part 1 of Email Marketing and be sure to mark you calendar for Part 2 coming up in two weeks. In the meantime, there are two other episodes you should check out that we mentioned in this episode. When you're done this episode, listen to Episode 50 - 5 Business Myths that are Hurting Your Health Coach Business and Episode 2 - How to Create a Social Media Ecosystem with Jamie Palmer
Connect with us on social:
Kendra is launching her HTMA Expert Course on January 28! Interested in learning how to interpret hair tissue mineral analysis? Join the VIP list for access to early enrollment and a discount code: https://go.kendraperry.net/htmaTRANSCRIPTS
Christine: Hello everyone and welcome to this episode of 360 Health Biz Podcast. We are so excited to have you and you are on track again for an amazing episode today where we will talk about a subject. Oh my God, there will be a lot of ranting I predict because it's just been a pet peeve of Kendra's and mine, and we also have very different techniques, really I don't have any so stay tuned for that.
Christine: But before we dive into that, we are happy over the moon because we have reviews. So my beautiful, beautiful Kendra please take it away.
Kendra: All right, thank you for that great intro Christine. Yeah, I think we will be ranting a lot to day because yeah, I've been hearing a lot of crazy things lately from health coaches in regards to email lists and what they're doing to email market. And it's definitely very important thing to do, but also a huge struggle for most.
Kendra: But anyways, to read the review. So the title of the review is "Excellent Content", and it's five stars and it's by Health Coach in Training from Canada. So I love that, fellow Canadian. "Thank you for sharing your knowledge. Your content is relevant, easy to understand, and you're also so fun to listen to. Keep the episodes coming." Yeah!
Christine: I'm like you're fun to listen to.
Kendra: Thank you so much Health Coach in Training, and guys, if you do like our podcasts, because podcast analytics virtually don't exist so the only way for us to know if you like us or if you're listening is to actually leave us a review and let us know what you've found helpful so that we know we're on the right track.
Christine: Yeah, we would appreciate it. Yeah, and also if you have a wish list of things, like something that's not working in your business or that you've been given advice on where you're like, "Really?", just let us know. We'd love to take it apart.
Kendra: Yeah, you can just send us a DM on Instagram or 360 Health Biz podcast, you can just email us. It's just hello@360HealthBizPodcast. Either works, and just let us know because we are here to serve you and we want to know what is actually your struggle because we want to help you basically.
Christine: Exactly, yes. All right, and with that we are off to our topic today, which is email. Oh my God, the topic, I mean email, there's so many blog posts out there, "Is email dead," or, "The secret is in your email list." And I think one thing we can agree on is that the market has changed so, so much in the last four years I would say, especially again in the past two years. And some advice is seriously outdated. I believe there's still some truth in it, but there's been a lot of outdated advice as well. So we're going to look at all the different angles of things that we've experimented with and things that have worked well for us and that haven't.
Christine: But the first point, and this is basically we are doing a series on this because it's such a big topic that we don't want to overwhelm your little brains. So we're going to, this is the first part of the series. And the first point we are going to talk about is why you actually still need an email list. And my mind was blown because I had a conversation yesterday with Kendra and she actually told me about some people that are now working with us who have been given advice of just like don't even have an email list. And it's mind blowing to me. So Kendra maybe just tell a little bit about that example and then we'll take it apart and see why you really, really do need one.
Kendra: Yeah, so I think, I kind of feel like we're aware early on in our business that we need an email list, but we have no idea how to cultivate that. And I think we kind of get, maybe our egos get a little bit caught up because egos are a thing, and we start just wanting the followers on social media. So we try to build our Instagram following or our Facebook following and we get really obsessed with being on social media and having this following. And a lot of us have, I think when it comes to social media, like almost like an influencer mentality that we want to just grow this massive following, but we're not influencers, we're business owners. You don't actually need that many people on a following to be successful, but you do need to get those people off social media and onto an email list because it is a reliable way to communicate with them.
Kendra: You know, yes, people are overwhelmed with the emails in their inbox these days. Yes, not as many people function through email. Like me personally, I almost, I'm not really subscribed to anyone's email list. I just follow them on social media.
Christine: I do have a few, but the ones that I am subscribed to, I'm a loyal follower, and I think that's also a big difference. Four years ago email was still, it wasn't new but it was still exciting. So people had these huge email lists of 10,000 and 50,000 and 100,000 people on there. If you started just a couple of years later, you would not have been able to replicate that simply because the market has changed so much. So if you have for example a coach who's telling you that you need to have an email list of that many people or if you were going to a little bit more about it later, if you can only collaborate with people who have at least 50,000, it's outdated advice in my opinion.
Christine: We're going to look at it a little bit more in detail, but whatever the situation is, social media is great but it doesn't belong to you. And the email list is yours, it's yours to hone, it's yours to print, to prune. The people who are on there want to be on there, they are not unsubscribing once they do. Not your problem, but the people who are still on there, are on there for a reason, which is just the perfect topic for you.
Kendra: I agree, and like it's true. Social media algorithms are always changing and I know in the early days when Facebook first started making their algorithm changes, people lost multi-million businesses overnight because suddenly they couldn't connect or reach the people. So you don't want to base your business off of social media alone, it's a tool. But you do want to funnel people onto an email list.
Kendra: And from there you can communicate with them, you can nurture them. And me personally, I'm someone who launches courses and group programs. All of my launches have been directly correlated to the size of my list. My first launch, I think I generated about $2,000 and I had about like 300 to 400 people on a list. Next launch was about 7,000 to 8,000. I was probably about like 1,000 to 1,500 people. Next launch, at some point, like my most recent launch was about 60,000 and I had about 2,500 on my list. But it's interesting because you think to make 60,000 you'd need a much bigger list, but you don't. It's about people being engaged and it being the right people on the list because I think what's really important is just because you have a lot of people following you doesn't mean you're making money.
Kendra: A lot of those, for example, and I think you've had this experience Christine. Like you ran an online summit probably to build your list. If you ran this big summit, you probably got tens of thousands of people on the list, but after the summit because they actually weren't that interested in you or sleep or whatever it was, they all pieced. So just because you can get that many people on a list, doesn't mean that you can sell to them, right?
Christine: Absolutely. So I think it's a fine balance because people who are going to sign up to your list do so because you're basically bribing them. So as Kendra said before today, everyone is annoyed by emails. It's a stressful, inbox is a stress point nowadays so you don't want to have any spam in there. So it's just a different feeling that people have towards it.
Christine: So in order for them to sign up to an email list, you need to give them something. And we're going to go into detail into what that should be and what that should look like. And I think we actually have an episode on that.
Kendra: Yeah, we did an episode on lead magnets called Five Reasons Why Your Lead Magnets Sucks, or if you're converting or something like that. So listen to that episode, it's actually a great episode. It's funny because when I was going through, we recorded that episode and then I was creating a new lead magnet and I actually re listened to our episode because like, "What did I say? I need to remember my own advice." And I was like it's just funny that I'm listening to myself. [inaudible 00:08:15]
Christine: But yes, so go back and listen to that. We're going to connect that here on the show notes as well. But basically, so you bribe them with something free. So don't get this wrong. The people who, you have two kinds of people who will sign up. You have the person who's literally generally interested in you, who enjoys the way you are and who is already kind of playing with the idea to hire you for your services. And then you have the tire kicker. You have those who are already skeptic, but it's for free. And then you have a third category, which is basically people just wanting free stuff.
Christine: And I find that the percentage of those who are going to stay on your email list for quite a while is actually only growing in quite a small number. And the reason how I really figured it out is every three months I clean up, I purge my complete email list. So anyone who's not been active for three months or hasn't clicked on anything, even if they haven't unsubscribed, they're still on there but they don't engage, they don't read it, I purge them. I clean them out so they're not on my list anymore. And I have to say the number, it's not a lot of people, the amount that it grows. But those people are the real people that I really want to work with.
Christine: So you need to understand that when you do a summit for example, so just for those who don't know what a summit is. A summit is when basically you do an interview series with experts, talking about something related to your field. So I had the Women's Divine Sleep Summit and I had a whole bunch of experts all talking about their expertise in correlation with sleep. So we had sleep and candida, we had chronic fatigue, we had all kinds of different stuff. And it's free for a certain time, people need to sign up, give you your email. So there they get for free, they get access. And then in the end you are selling it because in truth is you have a lot, a lot of video, a lot of footage for a small time. So it's very, very practically impossible to consume it all during the time when it's free. So the goal is to make money on the back end by selling it and maybe up selling to other things as well.
Christine: So my experience is, and I'm doing this too, is I sign up for free, or they sign up for free. They try to consume as much as they can, and then afterwards you will sell them on basically paying to get the recordings forever. And a lot of them, some of them will still do, but I've found I grew my email list massively. So there was a lot of interest, but six months later my email list was pretty much back to what it was before the summit because those people were not really that serious about it. It was free, I made like $800. I didn't do, the summit sold for like $47. It wasn't expensive, so it was like, it was not bad, but it was not a lot of money.
Christine: So, but it was really eye opening to me because it was all these tire kickers basically just consuming for free, but they would never spend a serious amount. And I sold, of course, that was also like forty something bucks and it didn't sell. And I did a survey and they got something for free when they replied to the survey, why that was, was it time, was it price, was it insecurity, whatever. And pretty much unanimously it was, it was too expensive. So I already knew that ...
Kendra: You said it was $47?
Christine: It was $47.
Kendra: Well, holy fuck.
Christine: I know, that was eye opening to me. Now I do think it really depends on the subject that is [inaudible 00:11:49] to. So for me it was really clear, okay I'm not going to spend more energy on the people who are on my list right now, I'm going to keep it alive and I'm going to pitch from time to time, but I still have it because some people do only read my newsletter. It's really weird, but I think you have to engage with your email list from time to time to see whose actually on there. Does it have potential? Should you focus more in growing it? Should you pitch to it? I know that I don't get any sales from my email list. My clients, 90% of them are not on my email list, it's hilarious.
Christine: So that's my specific bit, my specific kind of knowledge of my list and how I focus. But for Kendra for example, it's the other way around. Her buyers are on her list and it converts very, very well. Whatever it is though, the people are interested in you. You have to grab them. You have to at least have the possibility to figure out whether they are money in your pocket, and if you don't, you will leave money on the table. So it is your responsibility to have them sign up and to at least try and to at least see if you can convince them.
Christine: And writing a weekly newsletter is not hard. Listen again to our first episode with Jamie Palmer and she has a whole system and then both Kendra and I implemented that way most of the time I think. So listen to that and you have content. But I think the most important thing is that the people on there are always faithful. So they will recommend you, they will have you in their heads. I know that they religiously read what I write. They might not come back as clients, but I know that if anyone is ever going to talk to them about a sleep issue, that they will recommend me because they are just fascinated by what I do.
Christine: So it's something that is in my opinion a non-negotiable to have. But the size of it does not matter, it really doesn't.
Kendra: I totally agree and I wonder if the difference between me and you is just between what we're selling, because you're selling this higher ticket like one on one and people are finding you and they're trusting you based on where you've been featured. You've been featured in all these big publications, you've been on TV, all that stuff. So like for people who have more money to spend, they're like, "I want the best and I see this chick everywhere." So you don't really need to be on your email list, right?
Christine: Exactly, plus you know pretty unanimously they find me at three am, they're exhausted. Those people are never going to read emails. They are just like, you know it's also my opt in, it's a training. Most people don't have the nerves to do that, I know that, I really am aware of it but it's a fantastic fucking good training. But I'm very, very much aware that it's not the perfect opt in, but it's just most people find me through Google and they book a call and I convert them that way. So it is a specific situation.
Kendra: Yeah, and it is a bit different because I'm selling courses and gap programs so I need higher volume. Like I need to, if I want to hit my goals with my [inaudible 00:14:47] course, I'm like I need to sell to 50 people. Next round I want to sell to 100. So it's just like, yeah I do need the list. And so I think regardless, you need an email list, you want to culture that. You want to nurture it because like Christine for example, you might shift your focus at some point. You might decide to go a different direction in your business and you want to have those people.
Kendra: But if you are someone, and I know a lot of coaches out there, you do want to have group programs or you do want to go have a course at some point, so you need to focus on this now. And for me personally, if I do look at a regret that I had with starting my business, I wish I started building my email list sooner because I didn't really take it seriously until about, I don't know, two years in or something like that. And as soon as I started working on it, I had six figures within a year. So it was very, an important part of my success.
Christine: I agree, and I think an email list is what drives the numbers in terms of when you sell mid ticket, mid ticket to low ticket. If you have something that's around like $1,000, the email list is the way to go. For me, a minimum is $7,000, I'm never going to sell that by an email. It's just, well I'm never going to say never, you never know, but it's just a different way of doing business. If I had that product, which might come at some point, I know that I will create more awareness, different opt ins, different funnels to get people towards that. At the moment, it's not my priority, but even if it's not my priority, I do take it seriously.
Christine: I have it in place and have the shortest funnel in the world. Funnel basically means that when people sign up what they say, I have one email that's it. So, but I do know that it's just because it's not my priority, but at the same time I love the people on my email list and I get really interesting feedback from them sometimes. So it's an important piece of the puzzle I believe.
Christine: And then another thing, oh God, was that you talked to someone about our master mind and basically they were ... What were they doing? They were selling things and they didn't have an email list. Exactly, yes, so they had ...
Kendra: Yeah, so this particular lovely lady who has so much potential in her business, very much excited to help her access that potential but yeah, she was selling this group program and selling quite a few spots, which is pretty impressive, but all off of social media. There was no email funnel, there was no, and no one was on the email list. So it's just not, that's not predictable or reliable because you literally, you can make this plan for this launch and maybe it went well last time, but if the algorithm has changed or you know I don't know, like things can be glitchy with Instagram. Like my swipe up feature stopped working for like two weeks randomly and it was just some like weird glitch. Or I've been blocked on Instagram before randomly, so it's just like it's not reliable. If you have those people and they did your group program, you want them on your list because potentially those people are going to buy from you again, right?
Christine: That's it, I was going to say. They are return customers, especially like the first thing. That's what I do. If I buy a course with someone, I will see what's coming up, what's next. And sometimes it takes me a couple of years, but then I will join their master mind or their conference or whatever it is, or their membership. So these people are very likely return customers and so you letting them go is just literally taking money and just like poof, throwing it in the air and it's gone. So really make sure that you keep those people somewhere safe, like where they belong to you, for sure.
Kendra: Absolutely. So let's talk a little bit about email list providers because a few of the people I was talking to as well, I was like, "Who's your email provider?" And they're like, "Gmail." I'm like, okay, that's not going to work. First of all you're limited. I think Gmail only allows you to send mass emails to 500 people. But if you're sending a mass email from Gmail, like whoa. Other email providers see all the email addresses and they think it's spam.
Christine: It's spam. There's no chance that you will even land in the spam folder at times, you will just be destroyed.
Kendra: Yeah, and I mean you don't want that because it's like we all get these email scores over time. And if your email score is bad, it just means that you're going to have really low open rates and you aren't going to open. So you can't keep people in Gmail. I don't even know if it's technically legal.
Christine: I don't think so to be honest. I really don't think that's something that mass emails is just that legal. I also want to say I don't think it's professional to be honest. Like I like, Gmail for me is private. Even businesses who have a Gmail address, I'm like, "You're skimping. Why don't you have a domain? Why don't you have an email address with your domain? You're a professional, take your business seriously." So it leaves a bitter aftertaste in my mouth to be honest.
Christine: So you should take it to what we call a CRM and that's basically a platform where you can manage your clients and email them in bulk in a way, but also you can design it in a very nice way. And we're going to talk about that a little bit too. And there are very simple ones, and there are very complicated ones. And my very first one was the most complicated one in the market that is designed for multi-million corporations and I had like five people.
Kendra: Was that Infusionsoft?
Christine: That was Infusionsoft. I was totally sold on it on my first conference that I went to. And I didn't know what pitching was, and I just, "Yes!" Oh God, I was so naïve, so don't do that, really don't do that. There's a lot of other options out there and we're going to walk through them. Fascinatingly enough both Kendra and I had the same experience that people set us up with the same one, it's Mailchimp.
Kendra: It's Mailchimp.
Christine: I don't know why.
Kendra: I think maybe it's the most common one or maybe it has good SCEO and it comes up. You know what I actually think it is Christine? I think it's because there's a free option and so people get stuck on because they can, and I started with that too because it was free and you're like, "Well I don't want to spend." But Mailchimp will drive you fucking crazy because ...
Christine: I think it is also one of the first ones so a lot of business coaches just recommend what they started with.
Kendra: Totally, totally. I mean I think MailChimp is good if you're like a brick and mortar business and you don't have funnels, you don't have different lists. You're literally just sending out a newsletter, like old school style. That's fine but the problem with Mailchimp is you'll quickly move past the free option, I think after 500 people you're over it. And it's so frustrating because things that should be easy are really complicated. They charge you based off of numbers and if you have three lists, so let's say you do essential oils and then you also do health coaching. So you have people who have opted in for essential oils and then people who have opted in for like health coaching stuff. But if you have one of those people and they're on the same lists, they are counted as two people in Mailchimp which is bullshit.
Christine: It's total bullshit, yeah.
Kendra: It's a huge pain in the ass.
Christine: In another system you would call it a segment and that's fine. You just pay for the one email address, it's always in bulk [inaudible 00:22:10]. So you get penalized in a way of how many people you have, and also the features that are unlocked. Like things, suddenly everything you have to pay for, like for certain, it's design features but it's also practicality features like timing, scheduling things out, trying A and B models. Sometimes you just want to just test which email style works better, and so you have features where you can send out the same email but in two different designs and test A and B and you will see where they click and that might be how you design the next email and so forth. So all of those are paid, like you have to pay for them and it gets really expensive after a certain time.
Kendra: It does, and in the end you're paying more for a shitty email provider versus something that is a lot more functional. I always tell my clients to go with ActiveCampaign. I've used ActiveCampaign personally. I actually moved from ActiveCampaign and now I regret it so I'm going to be going back to them. But they have like, their start up is like $15 a month. It's not expensive, I think you get $15 a month for up to 1,000 people. It's pretty user friendly, they have good customer service and it can handle all the complex funnels. So as you grow and you want to implement more complex funnels and whatever, it can handle it so then you don't have to switch, which is awesome.
Christine: They're great. Yeah, I'm using MailerLite. My list is tiny so it's free, but I like it. It has everything you need. It has landing pages, you can design whatever you want. You can put GIFs in there, you can segment, you can schedule, you can track it with Google. I really like it, I enjoy it. It looks good, it's easy to use and it's very affordable.
Christine: Another one that I know that a lot of people use is Drip, I think quite a few. And there was another one, Constant Contact. Is that possible?
Kendra: Constant Contact, yeah. And there's like GetResponse. A lot of people, a lot of the bigger marketers, and this is what I use is ConvertKit. Now ConvertKit is a higher price point and I pay about $50 a month for it, but it has all the capabilities of ActiveCampaign but there are some things about it that drive me insane. For example, like the emails, they're all just in a big overwhelming list. Like you can't, what I would love if there was a tab for like scheduled, drafts and sent. There's not, they're all just listed. So you have to scroll through and for my business, we have, I have my course, we have our membership.
Kendra: So we send out like so many emails, and then also we send out two emails to my list a week so it's like crazy. So you're like looking for an email and you're scrolling through and it's really overwhelming. And then when you want to update one and it's already been scheduled, you have to return it into a draft and then it just disappears into the list and you have to find it again. It drives me insane.
Kendra: And you can't do analytics on your emails. So it doesn't tell you which are your best performing emails and like anyways ...
Kendra: Yeah, it's super weird. So I've sent them a bunch of like notes to customer service. I'm like, "Can you please do this?"
Christine: It's not hard, yeah.
Kendra: It's not hard, and I'm like this is super overwhelming. We send out so many emails and we cannot find them. And they were just like, "Yeah, we're not going to do that." So I'm like, "Okay, I'm going to move back to ActiveCampaign." And the whole thing about ActiveCampaign is they will do your transfer for you for free. So they will just do it all for you, so that's my plan. I have a bunch of stuff in there from when I was health coaching so I need to delete like 50 funnels in there and just edit it down because I don't want everything transferred over. But I'm like yep, ActiveCampaign rocks. See you ConvertKit. But anyways ...
Christine: No, I totally agree, I totally agree. And then all of them work pretty much the same way, it's like a drag and drop kind of thing. But doing like a side note on what you should include in your email, obviously it depends what you're selling. If you have products, yes, you need to have images, maybe a GIF and so forth. However, what we found that converts fast in terms of not being put into spam straightaway is to have nothing in your email, like literally just text. You also need the unsubscribe button, but I try not to have a single link in my email. I literally tell people if you want to get in touch, just reply to this email. I don't link it, the only link I have is the unsubscribe button, that's it. And I don't even use colors, it's black text. Sometimes it's a little bit of pink in there, but in general it's just black text. There's no fancy whatever-ish in them and no images and it's just, it looks I guess for algorithms, it just looks more serious and business-y versus difficult ads.
Kendra: Yeah, like even more just like a regular email. And you know, so what I was going to say what I found is if you have an email sequence, like a nurture sequence that's going out to people who haven't opened your emails before, you want to keep it as empty as possible so that it doesn't end up in their spam.
Kendra: But for example, with my membership, for people who open my emails and I know they're not going into people's spam because they've been opening my emails. Like we send out a newspaper with all kinds of images and links, but we know that people are opening them. So once you have people who are consistently opening your emails, you can start adding images.
Christine: You're safe.
Kendra: You're safe to do that, but right off the bat if it's like the first email that they're getting as a confirmation for your lead magnet, don't have an image, don't have a header. Just keep it super simple, be like, "Hey, super excited that you opted in. This is fantastic. I'm Kendra, you're awesome, I'm awesome. Here's the download link. And hey, I'm going to send you another email tomorrow. It's titled this and this is what I'm going to tell you in it," and that's it.
Christine: That is it. I love GIFs, I'm still loving GIFs. So I just had every email had like a hilarious GIF, which made me laugh. Like I don't know, I just think I'm hilarious with GIFs, but I can't do it anymore.
Kendra: I do too.
Christine: Yeah, but I can't do it anymore. It doesn't like, especially because my funnel is so short, it's just one email after that they get the regular newsletter. It's just I can't do it. But I do have to say it also saves you tons of time. It's just really easy, so but it's maybe something that's very different obviously because also the email providers will want you to use all of their features and bells and whistles which is super cute, but just from conversion perspective, from our pro advice it's not worth it. Keep it very simple.
Kendra: Totally, yeah, and so something you can do and this will work is so on the first email that I send someone, is I always ask them to reply to the email with something quick. So for example when I was doing fatigue, I would say, "Hey, I would love to know out of 10, where would you rate your fatigue? Just reply to this email and let me know." And for the people who do reply, if they reply, like your emails are probably never going to end up in their promotions or spam folder again, plus it's really good market research because you can see where people are at.
Kendra: Like I tell people, now that I'm doing business coaching, I'm like, "How would you describe your business? How do you feel about your business right now in one word? Reply to this email." And people will be like, "Overwhelmed," or like, "Frazzled," and so I can actually see the words that they're using and get an idea of what words I should be using in my sales copy, right?
Christine: Exactly, and I also find the first email is basically when they watched the training, have a couple of testimonials in there, and then I'm just basically, "What are your sleep struggles? Just let me know. I'm generally interested." And I don't get too many people replying, but there's always a few who are like, "Hey Christine, well this and this has happened." And then I'm saying, "Oh wow, let's get you this idea, but if you want to talk more about it, let's schedule a call." They schedule a call and they convert into clients ideally. And that's a seven pay client, so that conversion is really, really good. So it works. Again it's different and maybe if I had more people on the list it would be even better, like 2020.
Kendra: Even me, who I probably have like, I can't remember, 25 to 3,000 or something on my email list. I don't get a ton of replies, but I get some and the people who do ...
Christine: That's some.
Kendra: Yeah, and that's what matters right, is those people who do reply, like they're engaged. And you're going to send them ...
Christine: We love them.
Kendra: We love them, and we're going to send them like a super personal response. Don't get your assistant to reply, don't ignore it, actually write them back and be like, "Hey, thanks so much for replying. So sorry that you're feeling so like overwhelmed with your sleep. Stay tuned, or you can maybe check out this or I have a really good video that might help you here." Serve them, right, and those people are going to be like super into your shit.
Christine: Exactly, and especially if you do have a great collection of blog posts, which you should do and we talked about that in episode number one, I think it's ... Is it episode one or two? No, it is episode number one. And you can literally it will take you two seconds to just say, "I have a blog post on this. Just go there," or give the link. It's no work for you at all, but it's going to create these amazing fans that just love you in the end, so yeah.
Kendra: I wanted to say one more thing about email deliverability before we move on, and that's just your subject line. Subject lines will make or break your email open rates. So in terms of open rate, that's just means the percentage of people who are opening your emails. And your email provider, whatever it is, will tell you that. Now industry standard for health and wellness is about 20%. So that's what you're aiming for, somewhere around 20%, which seems low, but whatever, 20% okay. But a lot of people make terrible mistakes with subject lines. Like you know, like your subject line can't be like, "October Newsletter".
Christine: Oh fuck hell no.
Kendra: Or the other mistake I see people make is they actually give away the email in the subject line, you know.
Christine: Like what?
Kendra: They're like, something like "The gut is the main cause of your thyroid dysfunction".
Christine: Oh yeah, yeah, or yes.
Kendra: You want to like intrigue people right, and this is what's worked for me personally and you're going to have to test it. That's why the A B split function for subject lines can be really helpful, but what works really well for me is something that kind of sounds a little bit personal like, "Hey, have you seen this," or, "I did this and I really can't believe I did," or like, "Wow, that really pissed people off," or something like that where it's like intriguing but it's also somewhat personal. But again guys, don't do click baits. Don't just put something to get people to click, make sure it's still relevant to the email because if you use click bait you're going to just piss people off.
Christine: And I think, one thing, I'm just going to give you a little insider tip here. Something you can do is going to Laura Belgray's home page, it's called the Talking Shrimp. Sign up for her newsletter. You don't need to read them, but her headlines are fucking awesome. It's just, it's like, "I fought it and then this happened," or, "You know when you're super lazy like me, do this." I don't even know, but I have a folder which is just her newsletters and it's just when I need a really cool subject line, I will be inspired by that because it's just, it's open. She's magic, she's one of the most talented copy writers out there and you can just learn so much from how to do this just by seeing and looking at what she does.
Christine: So you don't need to copy/paste it. You shouldn't obviously, it should be your style. She has a very certain way of talking and that works because it's her. Obviously if it's not you, don't do it, but it is going to give you permission to really be yourself because you can see how she's totally herself and you certainly have permission too to be yourself. So go to the Talking Shrimp, Laura Belgray, sign up for her newsletter. Study it, have a look, she has an amazing course as well, sign up for that. I think it's pretty great value and everything she teaches is just fucking awesome.
Kendra: That's very cool.
Christine: So really, really go there and see what is doable for subject lines. It will change so much.
Kendra: Yeah, and another thing you can do is go in, if you have a Gmail account, go into your promotions folder because that's typically where all the promos end up and look at the subject lines and look at what intrigues you to want to open up something. Like when you see, "50% off," you're like, "Fuck no, because I don't want to buy anything right now."
Christine: Unless it's like some really nice lingerie. I'm like, "Sure," like [inaudible 00:34:29]. You know, but those are also, look at the business. Some commercial e-commerce store is going to have a very different way of marketing than a service provider. It's just different. So business coaches will be different than health coaches. So look at things where you click, where you're like, "Oh, I need this now. I didn't know I did, but now I do." That's who you want to be.
Christine: So we talked about quite a few things. We have more things coming up and that's on how to get people on your list, not that easy, but we will tell you how. We will also tell you the text stuff in terms of legal stuff, people, how to up the GDPR a little bit, and also how you can get people to actually see that you exist and then to sign up. And if you have any further questions, just please send them over to us and we'll talk about them too.
Kendra: Yeah, totally. Yeah, if you guys have questions, just connect with us on Instagram or shoot us an email Hello@360HealthBizPodcast or just 360 Health Biz Podcast for our Instagram account, or you can just email either one of us personally ChristineISleepLikeABoss, I'm KendraPerryInc because we are on Instagram all day long and we just respond to all our DMs, yeah.
Christine: We're totally addicted.
Kendra: We are addicted. We love Instagram.
Christine: Word. All right my dear people, we're going to launch episode, the next episode on this topic in two weeks after you listen to this. So either you can binge on it if it's already released, and if not you will hear it in two weeks. And that's it.
Kendra: So that's all we got.
Christine: That's all we've got for now.
Kendra: Peace out Holmes.
Welcome to your Biz Bomb episode of the 360 Health Biz podcast where we provide a quick tip to blow your mind and help your business. And today’s Biz Bomb is about IGTV and a juice upload tip.
We love IGTV because you can record it with your phone and it's very low maintenance. Plus IGTV videos get more engagement and more reach than other types of content that posted on Instagram. But sometimes it can be a pain in the butt to upload and we’ve heard from a few people that they have this trouble too.
Like any great IT agent would suggest, close your programs and restart. That’s right, if you’re having troubles uploading your IGTV video (like if it’s taking FOREVER to upload or it stops uploading and says failed uploaded) then what you want to do is restart your phone and make sure that all your other apps are closed down.
When you are uploading a video from your phone, it uses a lot of power and can send your phone into overload (think of it like burn out when you’re stressed) so the thing to do is shut it down and restart. 9 times out of 10 this will work and you’ll be able to upload your video with ease after you restart.
If you're listening to this on the podcast and you found this helpful, just screenshot this episode, share it to your stories, mention @360healthbizpodcast, and we will share it to our stories. Just let us know in that story, what were your biggest take-homes and did this work.
Connect with us on social:
Hello there. Welcome to your Biz Bomb episode of the 360 Health Biz podcast. I am your host, Kendra Perry. Today, I'm going to give you a really quick tip about IGTV.
If you guys don't know what IGTV is, IGTV is basically Instagram's sister app. Not sure what you would call it, but it's basically an app that is both separate to Instagram and integrated in Instagram all at once. But basically, IGTV allows you to record up to 10 minute vertical videos, so video shot with your phone, and then you can actually add a preview into your Instagram feed, and also link to it from your Instagram stories, even if you don't have 10K followers and don't have the swipe up feature.
Right now, Instagram really wants IGTV to succeed. For that reason, they are actually giving a lot of engagement to people who utilize IGTV.
Now, I love IGTV because I can record it with my phone, it's very low maintenance. Anything minimal, anything easy that has good bang for its buck, I'm a big fan of. Right now, my IGTV videos get more engagement and more reach than other types of content that I post on Instagram.
But what you may have noticed, and I definitely came across this quite a few times and I've had a few people message me about this, is that you guys are having issues uploading your IGTV. Okay? I was having this issue over and over and over again. Basically, what you might experience is that you upload your video to IGTV and it gets to maybe like 50 or 60% and then it stops and nothing happens. Or you might get an upload error where it says it failed to upload. That might be really frustrating because you're like, "Man, I just made this fucking video and I really want to share it, but I don't know how to get it onto this app."
I get it, that's frustrating. This happened to me over and over for a year. Finally, I asked my partner, Ryan, my boyfriend, because he is a photographer, a filmmaker, so he knows a lot about video. He was like, "Kendra, delete your apps, close down all your apps, restart, try again." This is actually what fixed the problem.
Basically, if you are getting that upload error, what you want to do is you want to just restart your phone and make sure that all your other apps are closed down. Because anytime you're uploading video, it takes a lot of, I don't know if the right term is bandwidth, or power, or let's just call it juice. If there are other apps that are sort of distracting it or taking up power or speed, then that might actually interfere with your IGTV actually uploading.
It's actually amazing. I think something I have learned in tech that usually if something's not working, the solution is often just to restart. If something is fucking up on your computer, if something is messing up on your phone and you're like, "Can't figure it out," just try restarting. Because honestly, 9 times out of 10, that's usually what fixes the problem. This is also true for IGTV. I find you just need to restart your phone, make sure no other apps are open, and upload. That fixes the problem.
It's funny because I have access to this information because my partner is a filmmaker, photographer. I never asked him because I'm a dumb dumb. It's like I've been struggling with this for like the past year, where my videos are taking like two days to upload and I'm like, "Man, I just can't plan this. I want to share this content. This goes along with my launch, but I can't get these videos onto IGTV." Honestly, that simple little tip fixed all my issues.
So if you guys are having this issue with IGTV, just make sure to restart, make sure all your apps are closed down, and reupload. I almost guarantee that you will not get that upload error or that extraordinarily long upload time.
Okay, guys. I hope this was helpful. If you are hanging out on IGTV with me right now, because we actually post these episodes into our IGTV channel on video. So if you want to connect with me, or ask me questions, or let me know if this problem or this tip actually helped solve your problem, make sure to head to our account at 360healthbizpodcast.com, and go over to our IGTV channel and leave a comment.
If you're listening to this on the podcast and you found this helpful, just screenshot this episode, share it to your stories, mention @360healthbizpodcast, and we will share it to our stories. Just let us know in that story, what were your biggest take-homes and did this work. Let me know. I want to know.
All right, guys. We will come back to you in one week from now with another full episode of the 360 Health Biz Podcast. I will talk to you then.
It’s 2020 – a new year, a new decade, a new plan to tackle your business goals and excel! But where do you start when it comes to planning? We have Kathryn Hofer joining us on today’s 360 Health Biz Podcast episode to chat all about planning for your life and your business.
First things first when it comes to planning – you need to prioritize what is most important to you. And guess what? Sometimes that doesn’t always have to be business. If you are feeling unhealthy or having a family crisis – that is your priority because your business will not be successful if you are not able to dedicate your full self to it.
Kathryn gave us a history lesson on the word priority – that’s right priority, not priorities. It was a singular word for over 500 years until the 1900s when it became plural. So when did we go from having one important priority to having multiple? We are only one person and can only put 100% effort into one thing at a time. Thus priorities is simply unattainable.
In this episode, Kathryn discusses:
- approaches to planning, including the next step and project planning
- determining what your maintenance tasks are (no, this isn’t changing the oil in your car..though you should do that a few times a year)
- “no means not now” and creating boundaries in business
- the 2x rule when it comes to learning tech stuff
- time management tips
- planning as an action word and creating the framework to activate
Kathryn Hofer is the founder of Modern Planner, an online community designed to take the dread out of planning and help people live more intentionally. Lovingly referred to as the “champion of boundaries and guilt-free intentional living,” Kathryn is passionate about helping overwhelmed and overworked people slow down, create space for what matters, and make meaningful progress toward their goals. When she isn’t hosting a Planning Party or connecting with the members of her community, you can probably find Kathryn hanging out with her family, spending time outside or curled up with a good book.
Join Kathryn’s FREE Quarterly Planning Party: www.modernplanner.com/qpp
Connect with Kathryn on social:
Connect with us on social:
Christine H.: Hello everyone, and welcome to this brand new episode of the 360 Health Biz Podcast. Today, we are a threesome again. So, we have my wonderful co-hostess, super, super sweet and smart and cuddly and I love her to bits, Kendra Perry.
Kendra Perry: Hello.
Christine H.: Hello. This echo is coming in, yes, hello.
Kendra Perry: [crosstalk 00:00:24].
Christine H.: Then, you do have myself, Christine Hansen. Then we have a wonderful guest with us today, and we are going to talk about planning. Just in our pre-check already the word overwhelm is something that we hear over and over and over. So our goal is for you that by the end of this episode that work will not be in our dictionary anymore. You will know exactly what to do. Kendra, take it away and let us know who our mystery guest is today.
Kendra Perry: Awesome. We are hanging out today with Kathryn Hofer. I hope I said your name right, Kathryn. I feel I should check this beforehand, but I'm not organized. Kathryn is the founder of Modern Planner, an online community designed to take the dread out of planning and help people live more intentionally. Love that. Lovingly referred to as the Champion of Boundaries and Guilt-Free Intentional Living.
Kendra Perry: Kathryn is passionate about helping overwhelmed and overworked people slow down, which I know is all of you guys. She helps them create space for what matters. And make meaningful process towards their goal. When she isn't hosing a planning party or connecting with the members of her community, you can probably find Kathryn hanging out with her family, spending time outside. Or curled up with a good book. What's up, Kathryn? Thanks for being here.
Kathryn Hofer: Thank you guys so much for having me. It's always fun to talk about the things that I love. Planning makes me a little giddy, so [crosstalk 00:01:49].
Kendra Perry: I love that.
Christine H.: [crosstalk 00:01:51] let's put this aside. Let's just try and wing it, which works too. But I do suspect that it's probably a lot more draining than otherwise. [crosstalk 00:02:01]-
Kendra Perry: I feel like there's a connection between lack of planning and overwhelmed. Would you agree, Kathryn?
Kathryn Hofer: Yeah, I definitely think those things pair together. Then sometimes it's not just the lack of planning. What I've been noticing, especially in the last year, is its people's perspective of planning creates the overwhelmed.
Christine H.: So, walk us through that. What would be the typical thought? And I'm absolutely sure that once you tell us, people are going to go, "Oh yeah, me here." So walk us a little bit through the general perception and what you discovered is actually behind it.
Kathryn Hofer: That's a good question. A lot of people feel like planning is restrictive. That's a huge one. So that they feel like, "Okay, when I create a plan, then I have to do exactly what I planned." But the best part of planning is that it's flexible. It's meant to adjust with you. So helping people shift and realize instead of being restrictive, that planning is actually freeing is huge mental shift.
Kathryn Hofer: Once people understand that, then that tends to help them understand the planning process a little bit more. Because your plan is meant to serve you. You are not meant to serve your plan. So the whole point of planning, like I talk about it this way ... Actually, I just did a workshop last week with fresh out of high school girls. It was so cool to see, even for them, they don't have decades of wrong behavior, or misconceptions about planning.
Kathryn Hofer: But even realizing for them, they all thought you create a plan and you do it. And if you don't do it, then you're not planning. I was like, "Well, planning," I'm like, "what is that? You guys are fresh out of high school." I'm like, "Planning, it's a verb. It's an action word."
Kathryn Hofer: So what that means is that actually if we are planning properly we're constantly adjusting, shifting, making changes so that our plan serves us. Rather than feeling like we have to fit into this little box. So planning being restrictive is a huge, huge pitfall that I find that people fall into.
Kendra Perry: [crosstalk 00:04:01]. I think I've had that perception to some degree, because I like room for spontaneity. I like to, how do I feel this week? What do I feel like working on? So when I see this plan in advance, which we just did because we're doing this year long mastermind, I was like, "Oh, my God, that's crazy. I can't believe that's all planned out a year in advance." But I think I like this flexible framework that you're talking about. And-
Christine H.: Yeah. I think [crosstalk 00:04:28] this mindset bullshit, right?
Kendra Perry: Mm-hmm (affirmative).
Christine H.: You have to follow through. What you start you have to finish. If you don't finish you're a loser, or you're flaky. So I think it's just this indoctrination as well, and it just doesn't work for everyone. Not everyone works in a linear structure either. It is funny, because Kendra and I, we say it all the time, we're so different.
Christine H.: So she's like, "How should we plan this and this?" I'm just like, "We can do whatever we want to do." So even if we said the schedule is this way, we can just change it. But it's true, we're so different. Something that would be interesting for me to ask you is actually, either you have people who are absolutely ...
Christine H.: They love to do lists and go in chronological order. And then you have the people who might not go in a chronological order, and who are a little bit more organic. Do people plan differently? Is there-
Kathryn Hofer: Absolutely.
Christine H.: Oh.
Kathryn Hofer: Absolutely. I mean I feel like that's a huge question. But before we jump into how people plan, because I'll tell you four of the really simple planning approaches that I talk about on Planning Parties. But I want to touch on one of the things that you said, because some people are more linear with planning, or whatever.
Kathryn Hofer: So, I believe that a life well planned is a life well lived. Because I think that planning really helps bring structure. But the other thing that I think we can't forget in that conversation is that life doesn't go as planned.
Christine H.: [crosstalk 00:05:46].
Kendra Perry: Yes.
Kathryn Hofer: Right?
Kendra Perry: That's so true.
Christine H.: [crosstalk 00:05:49].
Kathryn Hofer: But we create these plans thinking that life is going to be totally perfect and that nothing's going to happen, and we don't ever leave white space for life.
Kendra Perry: Right.
Christine H.: Very true.
Kathryn Hofer: So then when life happens and throws us off, or a kid is sick, and home sick for three days of the week, and it throws ... we haven't accounted for that, for that life happening. So that's a big thing with planning that I think is forgotten a lot. I just don't want to leave that unsaid, because I think it's super, super important, and very much overlooked.
Christine H.: [crosstalk 00:06:20]. So true, and it also closes you to opportunities I guess. If you are leaving space for either emergency, which would be the negative. But also, when you leave space for opportunity sometimes things just fall into your lap. Or you'll just have a creative spot and you just run with it.
Christine H.: I love it, because Kendra and I have both been saying, "I might do this and this next year off the cuff. Literally, when I feel like it and when it hits me, and when I think it's the right thing to do." It's fixed in the plan, but I have it in my head. And I'd like to do it off the cuff if I want to.
Christine H.: I think having enough space in the plan to just do that whenever you want to, is just crucial, either opportunity ... Or if you get sick or if your kid gets sick, or if ... I don't know, let's say your server breaks down or you [inaudible 00:07:06] website. I don't know, stupid things like that, they just happen. I mean life just happens for sure, so this is a super great point. Thank you.
Kathryn Hofer: Yeah, no problem. Most of us cram and fill our lives, like when we wake up to when we go to sleep, every day, every week, every month. Then we wonder why we're not making the important things happen.
Christine H.: [crosstalk 00:07:25].
Kathryn Hofer: It's like, well, we have to create some space first. Yeah, exactly, exactly. Do you still want to touch on how people plan differently, and four of the simply approaches?
Christine H.: Yes.
Kathryn Hofer: Should we dive into that?
Christine H.: I would love it.
Kathryn Hofer: When I talk about planning, I share four really simple approaches. Now, these are not the only four, but this is just a way of helping people realize person, and even sometimes every project can be a little bit different. And then that's totally okay. Getting people just used to experimenting with stuff. Because let's be honest, a lot of planning and schedule and all of this is just experimenting.
Kathryn Hofer: It's like you try something and then you see if it works and you notice, and then you learn from that. So the first one is next step. When people are very creative, maybe they're more a type B, super spontaneous, and they've never really planned a lot, then I say, "Start with the next step approach." All you do is say, "Okay, I want to update my website." Great. Well, that project is freaking overwhelming, and you probably won't get started with it, if you don't break it down a little bit.
Kendra Perry: Right.
Kathryn Hofer: But if someone's nervous about creating a project plan, which is one of the other approaches, then just do next step. Just say, "Okay, I want to redo my website. What's the first thing or what's the next step that I should take to move that forward?" Write it down. That's what a lot of people keep this all in their head. Write it down. Put time in your schedule, do it. Then when you've done that say, "Okay, now what's next? Now, what do I do next?"
Kathryn Hofer: That can be when people are really overwhelmed, it's a huge project, when they're new to planning. So just that next step is just a really simple way of moving it forward. But it's not deadline or timeline driven. It's just like, "What's the next thing I'm going to do?" Okay, write that down, do it. "What's the next thing I'm going to do?" Write it down, do it. And just keep moving like that.
Kathryn Hofer: The second big one is project plan. That's kind of the opposite, where you've got this big project and you say, "Okay, I want to do this. How am I going to break that down?" So, we talked about project planning in the sense like I like to keep it super simple. And be like, decide your direction, figure out what the end goal is and where you're heading.
Kathryn Hofer: Identify the obstacles. What are the things that could stand in your way? If somebody's building a business or creating a website, but they've got their kids. And their kids are all young and not in school, childcare, focused time, that's going to be an obstacle. Maybe someone has a chronic health issue that they're working around. So some weeks they feel great, and some weeks they don't, that's something to be aware of. This is a constraint or a potential obstacle.
Kathryn Hofer: Then what it is, is breaking down the main big milestones. I mean since we went with the website, and was the first thing that just popped in my head, we can use that. But, what would some of those milestones be and those phases be? Say you want to work on your website over three months. Then put together two week sprints. Okay, the first two weeks might be doing a full website audit. And what do I have? What do I need to create?
Kathryn Hofer: Then the next two weeks might be mapping out the new pages, and copy. Then the next two weeks might be finding all the images and the links. And what are the opt ins going to be? Do you know what I mean? Then it's working with somebody who could help with code. You map out this two week big picture blocks.
Kathryn Hofer: Then the last step in project planning is getting really, really detailed. So in those two weeks what are all of the tasks and actions? I mean it can seem overwhelming, but this is why we do this. Because if you can get down to 20, 30 minute tasks and actions, then every time you sit down, and in your calendar it says, "Work on website," you just go to your list and you do the next thing on your list.
Kendra Perry: [crosstalk 00:11:05].
Kathryn Hofer: And you know that it's only 20 or 30 minutes, so you can do it. What happens is most of us keep our projects so big, that then we keep procrastinating and pushing them into the future because we don't know how to start. So that's a big thing when it comes to project planning.
Kendra Perry: What would you suggest for people? Because I feel like some of our people, they're like, "I want to do this. I want to do this," but they've never done it before, so they may not even know, what are the tasks involved in this project? Or, what I've come across a lot is I'm like, "Oh, this will take me two hours, and I'm going to put aside some time for that." Then eight fucking hours later I'm like, "Oh, my God, I'm not even halfway," right? Because you just obviously with online business you encounter tech things, or something's not working.
Kathryn Hofer: Absolutely.
Kendra Perry: How do you plan for all the shit? Or just maybe not even knowing what are the steps of a project?
Kathryn Hofer: What I recommend people do, is you most likely know someone that has done a similar project before, so reach out to some people. And be like, "Hey, you did a rebrand. You did a new website." Or, "You created a new opt in and a funnel, what did that look like for you? Would you be willing to share some of those steps?" And asking people for feedback. Or what was the biggest lesson they learned? Just getting that input from other people.
Kathryn Hofer: One of the things that I talk about a lot of times, is because people always say, "Well, I don't have enough time to plan." Yeah. I hear it all like you wouldn't believe, at least weekly in my Instagram DMs. And on every single [crosstalk 00:12:36] thing I do.
Christine H.: [crosstalk 00:12:36].
Kathryn Hofer: Because our culture teaches us to cram everything in and just do it, so we don't actually plan out. But then we run behind and we feel stressed, and it's this cycle. So one of the things that I recommend for people that say, "I don't have enough time," is to always use the two X rule. I mean that's a baseline. So if you are doing something new for the first time, or for the first few times, always double the time that you're allotting in your calendar.
Christine H.: [crosstalk 00:13:01].
Kendra Perry: [crosstalk 00:13:02]. That's a good call.
Kathryn Hofer: Yeah, [crosstalk 00:13:05] always use the two X rule.
Kendra Perry: That's very wise.
Kathryn Hofer: Be like, "Huh, I've never invoiced clients before. Oh, I think this project will an hour," at least give yourself two." Even on the personal side like, "Oh yeah, I can go get groceries in 45 minutes, and I'll be back home," just double it.
Christine H.: [crosstalk 00:13:23], and I'm late. I'm one of these people-
Kathryn Hofer: Traffic.
Christine H.: ... who's chronically late to every appointment.
Kathryn Hofer: Accidents, right?
Christine H.: Apparently, that's optimistic people, I think [crosstalk 00:13:32].
Kathryn Hofer: Totally, I mean there is a sense of optimism in that. But there's also, we don't understand, most of us anyway, don't know how much we can do in what period of time. And we're not really good at that, so I encourage everyone to track and schedule. So get a really good time tracking app. And every time you're working on a specific project, know how long it takes you. Especially things that are recurring.
Kathryn Hofer: If you're doing things over and over, know how long it takes you. So then you can be like, "Okay, my monthly ..." Writing, scheduling, and creating all of my Instagram content for a month, I've been doing it for three months now. I've tracked the time. I know that it takes me three hours.
Kendra Perry: Mm-hmm (affirmative). Oh, my God.
Kathryn Hofer: And I've learned that I can't do that all in one day. I need to break that up into three different pieces. I need to brainstorm, outline, come up with ideas. I need to write it para-images, and then I need to schedule it. And those need to be three different work blocks.
Kendra Perry: Right.
Kathryn Hofer: Right? So [crosstalk 00:14:26]-
Kendra Perry: No, that's super smart.
Kathryn Hofer: Yeah, so understanding those patterns and how that works, then it's like, "Okay, so I need three hours blocked out on three different day every month to do that." Then when you're planning your next month, you block in those times. That's the only way we learn about those things is actually having data.
Christine H.: Yeah, absolutely. I think that time tracking is something that I adore. I don't do it for me, but I do it for my assistant. For me, it was really interesting to analyze how much time she has on which project. Then also to see, is it worth it? Did we build momentum over the last three months in those chunks of time? Were those chunks of time actually ... do they add to our bottom line?
Christine H.: Obviously, you can't say after the first week, but after a few months it's become very clear which efforts we're actually starting to convert, and which ones didn't.
Kathryn Hofer: Absolutely.
Christine H.: So we could just drop those, because it was just like, "Look at this chunk of time, but we actually haven't gotten any leads from this. Let's chop it." I think a lot of the time we fly blind, completely blind after how much time we invest into this. I think it's because we don't consider it our business. We don't consider money [crosstalk 00:15:38]. It's just time, it's free, but in the end it's a job.
Christine H.: So, it is monetized, even though if you do it, it's different if you pay someone. But because most of our people do everything themselves, they consider it free, which it's not. So, [crosstalk 00:15:52]-
Kathryn Hofer: Yeah, time is valuable.
Christine H.: Exactly, and I think most people don't understand that. Then they just overwork themselves so badly. Kendra, actually I think that's probably something we should integrate into Mastermind. Make it mandatory for our people to just track themselves for a while.
Kathryn Hofer: Yeah, it is really smart. I don't know what you guys are using to track your time, but I use Toggl. It's a free app-
Christine H.: Yeah, we use it too.
Kathryn Hofer: ... and that's what all my assistants and people use to track. They send me the time report at the end of each month, which is really helpful. So they send me that with the invoice. I had a previous assistant in the past where I was looking up the time report and I'm like, "Man, she's taking four times as long to do this one task, and it's been months." This was actually after a certain amount of time I realized that, that wasn't going to work out anymore, because it was just ...
Kathryn Hofer: I realize I do things faster, also I do things shitty, so that's part of it. Because I don't care about things like spelling mistakes and little fuck ups, so obviously someone working for me cares about those sort of things. But eventually I was looking at how long it was taking your assistant, Tamara, to do things, versus the assistant I had at the time. It was four times as long, and I was like, "Okay, this is not working." So I love that thing about time tracking, I think that's really valuable.
Kendra Perry: I do too. That's been [crosstalk 00:17:10]-
Kathryn Hofer: Yeah. It was really key actually time tracking in me figuring out this spring. I was feeling out of alignment with some things in my business. So I was like, "You know what? I'm just going to look at my last few monthly reports." And I looked at how much of my time was going to different places, and I was like, "Well, this is why this feels out of alignment because I literally have no time to do marketing or connect with new people. Or, grow my community because all of my time ..."
Kathryn Hofer: I was like, "No, not happening. I don't want to continue this." So it's really important even just for us as business owners to know where that time is going. Because it's all about prioritizing, right? The more simple and focused we are, the more simple and focused we are the more we're going to move things ahead. And a lot of times we don't want to track because it's so overwhelming. And what we know, we're going to realize about how we're using our time is like, ah.
Kendra Perry: There it is. Yeah, totally. [crosstalk 00:18:05]-
Kathryn Hofer: Yeah. I wanted to just mention I think in the beginning for all you new business owners out here, you really have to put aside a lot of time for the tech stuff. Because some of the people I work with, they can't figure out how to use Google Drive or Dropbox, and these simple things. So I know it's going to take them four to six times as long as my other people who have tech skills. Right?
Kendra Perry: [crosstalk 00:18:28].
Kathryn Hofer: I think when you don't understand tech, you have no idea how long it can take to do things, and learn it. Right?
Christine H.: Great. And afterwards, it's going to go so much quicker because you can streamline everything. And that just takes you a second, but it is a learning curve for sure. One thing that we talked about before as well, is I totally get it, people [inaudible 00:18:48] differently.
Christine H.: When we talked to our people, we saw that a lot of them, for them planning is purely business. Like, "I want you to launch a group course. I want you to launch in 101 signature program. I want to do a retreat. I want to do this. I want to do that. I want to do a platform. I want to get [inaudible 00:19:06] running. All of these staff, I want you to launch a Facebook group."
Christine H.: So we actually asked them, "So where is time?" And it was interesting, because we made them also schedule in their personal project. Some people, it wasn't even on their radar that they should schedule in their holidays, their vacations, their personal projects. That, that was actually valid, I would even say. And that, that time is ultimately contributing to your bottom line. Which seems ridiculous because it doesn't have anything to do with your business per se.
Christine H.: So, I don't we've succeeded quite yet at having them understand. So, if you manage to make people understand why scheduling in your personal goals or wishes, or whatever you want to do, it's just as valid to bring you money. Because in the end that's what we want to do. Then having your [inaudible 00:20:02] and courses and stuff. We both would be so grateful. The world will be so grateful, so maybe you can help us with that.
Kathryn Hofer: Yeah. I think, really it comes down to what's important to you. We have to remember that our priorities ... So, an interesting thing, can we just do down a nerd bunny hole?
Christine H.: Yes.
Kathryn Hofer: The word priority was singular in the English and for over 500 years, right? It wasn't until the 1900s that it became plural. So this created a massive problem because instead of having one priority, now we can have multiple apparently. But it's not really true.
Christine H.: [crosstalk 00:20:43].
Kathryn Hofer: Yeah, but it's not really true. In this moment my priority is being here on this call, showing up and 100% focused. If I was also trying to do something else, I wouldn't be successful at either of them. So I think part of the conversation with personal and business goals planning, hobbies, trying to have time for everything, quote/unquote, is realizing that every season looks a little bit different.
Kathryn Hofer: That season could be as short as one day, or that season could be a week. Or it could be a month, or it could be a year. And understanding that we do need to look at all areas of our life. I have a course called Set Vision and Plan Change, which is a big picture of back up, look at your whole year. Look at all these areas of life. There's 18 of them so it can seem a little bit overwhelming.
Kathryn Hofer: But I show everyone like, "Here, professional has three subcategories. Three of the 18 are actually work. The rest of them are all different things. It's personal relationships. It's your health, and health is physical, emotional, spiritual, intellectual. You know what I mean? So my helping everyone see, "Okay, these are all the areas of my life," and I make people choose ... I mean I don't make them, I recommend that people choose three to five main areas for a whole year to focus on.
Christine H.: [crosstalk 00:22:09]. Oh, fuck, I would die. Yeah.
Kathryn Hofer: It is really hard.
Kendra Perry: Yeah.
Kathryn Hofer: It is really hard, but what it helps us do is ... I mean this is like then touching onto goal setting, which I don't believe in annual goal setting. But that's a whole other conversation. So I think when it comes to this personal and business stuff, it's just realizing that we are one person.
Christine H.: Right.
Kathryn Hofer: And there's a lot of aspects to who we are. Sorry about that. My phone was off, and then it randomly started [crosstalk 00:22:39].
Kendra Perry: It's all right, no worries.
Kathryn Hofer: We are one person. And even though one of our main focuses might be our business, there are still other areas of life. What happens is if we are not making minimal deposits at least into these other areas of life, then what happens is we end up burning out. I have a background of clinical depression, chronic pain. Some massive health issues that I walked through and I changed my life and how I was living. And made some pretty massive shifts.
Kathryn Hofer: But I had to see my health as actually important, and it can be really hard. Like when you're wanting to be in a season where business is important, realizing, "Oh, I have personal stuff." Marriages don't need to fall apart just because you're building a business. But you need to know what's important.
Kathryn Hofer: So some people, that looks like having very set boundaries for working. And when they're not working they're with their family. So when I get home from picking my daughter up from childcare, I don't touch work until she's dropped off and I'm back in. Unless I have an evening meeting or something like that.
Kathryn Hofer: I don't work in the evenings. I don't go on my work social media on the weekends. So for some people it looks when they're working they work, and when they're not, they're not. So that's where I think that priorities and learning how to plan, and how your time works and how your energy works. There's so many things interconnected in this conversation, but realizing these different areas of who we are. How we want to move things forward.
Kathryn Hofer: Then creating a really simple plan to make that work. Creating some boundaries, all of that. Learning how to set great goals for the year, or focus areas, it's all part of that conversation. And maybe your personal life and health is not a priority for you right now. It might not be, but in a year and a half when you burn out and you're in the hospital with a health issue, suddenly it becomes a priority.
Kathryn Hofer: Sometimes, as horrible as it sounds, it takes something really dramatic happening in a different area of our life to realize that we're one person. And we have a lot of different needs. And just focusing on our business isn't all that it's cracked up to be.
Kendra Perry: Yeah, and I love that speak about burnout, because for me, something I've realized is having more time to relax. Like making time for meditation. Getting out in nature and actually working less hours in the day. I'm more productive during that time. I use that time better because I think it's this dangerous thing where you're like, "Oh, well, I'll relax when ..." It's like, "When I get my business to this." But when you get there you're going to have something else.
Kendra Perry: Then you're just going to keep putting off your personal self-care. Which is so important when you're a business owner, because you can't just have your business. It can't be the only thing you have, right?
Kathryn Hofer: Yeah.
Christine H.: Exactly.
Kathryn Hofer: One of the good questions, the book The One Thing, by Gary Keller and Jay ... I'm not going to say his name right. Pasternak, something like that.
Kendra Perry: Yeah, I've heard about it a few times.
Christine H.: I've heard of it, yeah.
Kathryn Hofer: They ask this very specific focus question. And it's what's the one thing I can do, such that by doing it everything will be easier or unnecessary? So I hosted a regret-free wrap up challenge for people who were feeling overwhelmed and unfocused, and all the things to do to finish up the year. In doing that I brought up this question, and I made them choose one thing that they wanted to finish by the end of the year. One, and we created a plan for that, and we put that in our schedule.
Christine H.: [crosstalk 00:26:12].
Kathryn Hofer: The comments from people, realizing actually the thing that's going to make everything else easier or unnecessary is actually carving out the time with my family that I want to.
Kendra Perry: [crosstalk 00:26:24]-
Kathryn Hofer: That's what I want to do, and by realizing that ... Yeah, by putting my out of office on my thing, and creating boundaries. We had all these conversations about these amazing ideas. But when they realized by actually carving out the time to be with my family and spend time with them over the holidays, I'm saying yes to this thing. And saying, "This is the most important thing, but it's also going to make everything else easier."
Christine H.: [crosstalk 00:26:49].
Kathryn Hofer: Suddenly, because it's like, this is my priority. This is what's most important. And saying yes to this does mean saying no to other things. Life is all about trade offs. But I just think that's a really-
Christine H.: [crosstalk 00:26:59] saying, "No," is a big piece.
Kathryn Hofer: ... important thing to think about, right? And it helps us determine what our priorities are, and what we should be working on first.
Kendra Perry: Yeah. I think a lot of our listeners, because they're new business owners, money is a big concern for them. So a lot of the coaching I do with people is telling them what they should be saying no to. Because they're like, "Oh, this thing came up." I'm like, "Yeah, but that's actually not moving you towards what you want to be doing. That's building someone else's business. That's way more benefit to them than you."
Christine H.: Oh, my God, yeah.
Kendra Perry: Do you know what I'm saying? And [crosstalk 00:27:30]-
Christine H.: And they despise it as in this is an opportunity for you, and in truth it really isn't.
Kendra Perry: Yeah.
Christine H.: [crosstalk 00:27:34] just read between the lines.
Kendra Perry: Yeah. I would love to know can give our listeners some advice about how to create boundaries in that way? Because I mean I'm guilty of this too, I spread myself too thin all the time without meaning to, without realizing it. Then I'm just like, "Fuck, my week is crazy [crosstalk 00:27:53]."
Christine H.: [crosstalk 00:27:54].
Kathryn Hofer: Boundaries are really tough. [crosstalk 00:27:59]-
Christine H.: Goddammit.
Kathryn Hofer: Yeah, I mean it is a big experiment. It really is, because you have to figure out ... What I always recommend people do though when it comes to boundaries or commitments or opportunities, is start with less. I mean one of the things I talk about on Planning Party is just something called Maintenance Tasks.
Kathryn Hofer: So know what the maintenance tasks are in your business. What are the things that every month, or every week, that you have to do in your business to keep your current commitments running? Not the things you'd like to do, but your current clients, the things you do. What do you absolutely have to do? Start with that. Know how much time it takes you to do that. Figure that out, what that number is.
Kathryn Hofer: Figure out whether ... because some people do writing better in the morning, better in the afternoon. Figure out how long it takes you to do your maintenance tasks every week and every month. Put that in your schedule. And basically create a document or a card in Trello, or a note in Asana or whatever about these future ideas and opportunities.
Kathryn Hofer: Basically, what I recommend people do is when they're trying to figure out boundaries and what this looks like, and setting up their ... Trying to prioritize a little bit, I actually recommend that they say no to every single opportunity for a whole quarter.
Kendra Perry: Wow, okay.
Christine H.: [crosstalk 00:29:21].
Kathryn Hofer: Which can seem really overwhelming, and let's be honest, but this is an experiment.
Kendra Perry: Right.
Kathryn Hofer: So before we can know all the extra things we can take on, we have to know what our current workload, how much time that takes us. And how much energy that, that takes, and the investment that, that's going to be. What that could mean is, someone pitches, "Hey, would you like to come on the podcast?" "Hey, I'd love to, however I'm fully booked out and not able to do any interviews until April. Would that still work for you, if we could schedule it then?"
Christine H.: [crosstalk 00:29:53].
Kathryn Hofer: It doesn't mean saying no. So let's pull this in, no does not mean never.
Kendra Perry: Right.
Christine H.: True.
Kathryn Hofer: No means not now.
Kendra Perry: Aw, dude, that's like Insta Graphic [crosstalk 00:30:05]. Man, [crosstalk 00:30:08].
Kathryn Hofer: But that's a big part of it. So when we're starting out or when we're doing a business refresh, it means saying no to these things which we'd love to do that might grow our community. But we have to figure out this basic, so always figure out maintenance tasks. Start with that. Then what you do is you create a really simple system for what you can say yes to.
Kathryn Hofer: So, I have some examples of my past boundaries that I've had. I have limited myself to one coffee chat a week. And that's actually how it was set up in Acuity, so I couldn't book ... I had my bookings available for one-on-one for coffee chats, whatever. But Acuity actually in the settings, it was no more than one every week.
Kathryn Hofer: Having an auto responder on your email so you don't feel guilty about not replying to emails within 24 hours of them hitting your inbox. [crosstalk 00:30:59].
Kendra Perry: Oh yeah, I love that. Mine says, "I may not get back to you for a week."
Christine H.: I know, and I just got Outlook. We just said that I could have an auto responder for the holidays. Because usually use Mail, and you can't do it. You can do it with Rules, but if someone else has an auto responder, they basically play ping pong until eternity. So it's not working very well.
Christine H.: I just got Outlook and I just typed in the text. It's literally, "Look, I need my beauty sleep, dude. [inaudible 00:31:25] this and this time chunk." And I cannot wait to hit that enable button, and to have that just go out. I mean I think I'm going to cry the day, which is Friday until I hit that button. It's just like it's official. It's official. People know, I'm gone. Totally, this is just what I'd like, so I'm really-
Kathryn Hofer: I have an auto responder on all the time. And when-
Kendra Perry: Yeah, I do too.
Kathryn Hofer: Before my daughter was born it said, "Hey, I'm about to have a baby. I have no idea when I'm going to get back to your email. But I'm taking about three months off from my business, and I'll do my best to get back to you." Then basically, next steps. "If you're new to my community, or you're applying to a newsletter, thank you so much. I'll try to ..."
Kathryn Hofer: It's things like that, that I think ... I mean we're kind of veering away from your original question. But it's like, how do we create boundaries, or shut off shiny object syndrome? Right?
Christine H.: Mm-hmm (affirmative). Yeah.
Kathryn Hofer: So my biggest tip is know what your maintenance tasks are. Know what you have to do to run your business. How long it takes you, get that in your schedule. Create really clear boundaries and guidelines for how often you'll take things on. So maybe it's how many coffee chats you have. Maybe it's, I only want to schedule two podcast interviews a month. Set things like that, and then have this great list of all the stuff you'd love to do in the future, and then revisit it.
Kathryn Hofer: In my community, I host free quarterly planning parties. So every quarter we're planning, we're looking ahead. We're prioritizing, we're planning stuff out, we get it in our schedule. But then I do the same thing every month. So then just encouraging people, whatever that looks like for you, revisit.
Kathryn Hofer: Have that list handy, and when you're planning your quarter, being like, "Hey, is there anything on here I could maybe pull in." Because so many times I think we have this perception of, "If I don't do it right now, I'll never be able to do it."
Christine H.: Yeah. Do you use any tools? Do you have any planners you use? Anything like that, that can guide you through this?
Kathryn Hofer: I use my Planning Party framework. That's what I use, and what my community uses. The goal is to turn that into a planner that then anyone can use.
Christine H.: [crosstalk 00:33:38].
Kathryn Hofer: But because I'm working on my own project and my own system, and trying to get that better to share, I don't use another planner right now. If people like big fat books, I used PowerSheets for years by Lara Casey. That was a good tool because it has monthly prep work built in, which is a big part of what a lot of planners don't have. It's just like, "Here, plan your stuff."
Kathryn Hofer: But every month you should be reevaluating what are my priorities? And what's still important to me? So I think it just depends on ... It's about creating that system and that flow of checking in. And sometimes that's a weekly check-in and a monthly check-in, and a quarterly check-in. Creating these rhythms of making sure that what we're working on is still important to us, which is what the Modern Planner framework is.
Kathryn Hofer: So what I teach people about planning is you always start with prioritize. So most people just start by planning, "I'm just going plan." But you have to start with prioritizing. You prioritize and then you create a plan. Because let's be honest, you shouldn't waste time or spend time planning something that you shouldn't be doing anyway. Right?
Kendra Perry: Right.
Kathryn Hofer: I'm not just a plan everything person. I'm like, "No, plan the right things." So, prioritize, plan, and then we act. The acting piece is where all the time management productivity people sit. They teach you how to act well. How to set up your environment. How to manage your energy. How to ... all of these things fall under act. But then that's the fourth step, which is adjust.
Kathryn Hofer: That's the checking in part. So creating that rhythm, whatever that looks like for you, of adjusting your plan, making changes. If you're mid month, and you're like, "Okay, these are the three things I wanted to do. That one's just not going to happen." Then, put it on a list for a future month and just get rid of it. Maybe you're swapping it with something else, that's the beauty of planning.
Kathryn Hofer: So that framework is actually like a circle, that we're constantly doing prioritize, plan, act, adjust, prioritize. And we just do it over and over and over again. That's what makes planning active, and that's what helps our plan serve us.
Kendra Perry: Yeah, and I think there's this big-
Kathryn Hofer: [crosstalk 00:35:47] got to keep-
Kendra Perry: ... [inaudible 00:35:48] around people just wanting to stick with what they said they were going to do. I don't know where I've heard this, but I've heard that people are way more likely to stick to something they committed to do. Even when it's clearly not working, and it's not benefiting them. Because they're like, "I have to stick it out."
Kathryn Hofer: But that's what we're told with goal setting now.
Kendra Perry: Yeah, true. That's true.
Kathryn Hofer: That's my issue with annual goal setting, is that we pick these numbers and these goals so arbitrarily most of the time.
Kendra Perry: Right.
Kathryn Hofer: So what happens is it's like, "Choose a goal for this month. Choose goals for this year." So it's like we pick, "Okay, these areas, and I'm going to pick these numbers. And I'm going to lose much weight, and bring in this much income." But it's not coming from a basis of what's important to us, or what our season even looks like.
Kathryn Hofer: So that's my issue with annual goal setting, because we're taught to, "Stick to your goals. Meet this, see it through." It's like, "Okay." Goals typically set us up for failure, because they use data and numbers. And they create these unrealistic expectations. And these deadlines that mean actually nothing, if we really think about most of them.
Kathryn Hofer: So smart goals or goal setting really only works if you have a lot of clarity about what's most important to you. You're brilliant at prioritizing. You already have a clear vision for your whole year. And now you're breaking those smaller tasks into goals. And being like, "Okay, now, for this next month this is one of my goals this month." But it's achieving something that's tied to a bigger idea.
Christine H.: [crosstalk 00:37:14]. Yeah, right.
Kathryn Hofer: That's when goal setting works. So I encourage people to actually write something, what I've experience statements. What an experience statement is, is there are phrases that are about setting you up for success. So describing what you want to feel and experience in an area of your life, rather than just a number that you want to hit.
Kathryn Hofer: So they set us up to win. And they create this framework that gives us freedom to adjust and change easily without having to recreate it. For instance, someone might set a goal, "I'm going to lose 20 pounds this year." "Okay."
Christine H.: [crosstalk 00:37:51].
Kathryn Hofer: So what happens, if you eat healthy, you get outside, you work out and you don't lose 20 pounds because you increased your muscle mass.
Kendra Perry: Right. Yeah, good point.
Kathryn Hofer: Now, suddenly we still feel like a failure, even though we made progress. So for me, my philosophy is that progress is perfection, and it's not-
Kendra Perry: Right.
Kathryn Hofer: That is. If you were making progress toward the big things in life that you want to do, then that's perfect. You're winning. So an experience statement of that might be, "I want to experience strength and confidence in my physical body."
Kendra Perry: I love it.
Christine H.: [crosstalk 00:38:28].
Kathryn Hofer: Now suddenly we're getting creative with these things that we can do that moves forward physical health, which is an area of our life, in a way that's setting us up for success. So one quarter that might look like cleaning up our diet. Another quarter, now that, that's become a habit, that might look like getting outside more because the weather's nice again, and moving. Right?
Kathryn Hofer: It gives us that flexibility because it's not this goal that's defined like this, that now we feel like we have to stick to it. So it's about getting rid of the guilt. [crosstalk 00:38:56].
Kendra Perry: There is so much guilt. There's so much guilt. It's crazy, and I just feel like people, they put ... I love what you said about deadlines, how most things ... People are putting these deadlines on themselves. They're like, "Oh, I'm making such slow progress. Oh, my God, I'm failing." I'm like, "You're making progress. Who's putting a deadline on this other than yourself," right?
Kathryn Hofer: Yeah.
Kendra Perry: Everyone's going to build a business at a different speed, right?
Kathryn Hofer: Yeah.
Kendra Perry: Some of us have to learn more than others, and it's not an easy thing to do. So, [crosstalk 00:39:27].
Kathryn Hofer: And different people have different obstacles that they have to overcome. I've been pretty much part-time in my business since I started it. I've been in business four and a half years ago. But people that I met when I started my business, a lot of them are further ahead than me in terms of numbers, profit, income, whatever, but I'm okay with that.
Kathryn Hofer: I'm growing at the pace that I can physically handle with my requirements. And I'm still changing lives and selling things. And I'm doing what I love, but it's just going to be slower. And slow growth is still growth. It doesn't-
Christine H.: [crosstalk 00:40:01].
Kendra Perry: Yeah, and I think I'm hearing this intentional growth from you. Because what I see a lot of people doing, is they grow just to grow. And I was guilty of this. I remember being at a counseling, and I was like, "Yeah, I'm working all time. My boyfriend's pissed off at me. But I'm doing this, and I got to ..." She was like, "So, what are you going to do with all that money?" I was like-
Christine H.: I don't know.
Kendra Perry: ... "I don't know." She's like, "What are you doing?" I'm like, "I don't know."
Christine H.: Oh, dear. [crosstalk 00:40:26]-
Kathryn Hofer: Yeah. That's something that a lot of us don't think about, or that's we start a business. For instance, I started a business rather than getting another full-time job. Because I knew that if I started my business I'd more flexibility to maintain my health. And be able to maintain some of the things and habits that I'd built that I needed the space for.
Kathryn Hofer: So that's why I started my own business. And I wanted to do something I loved, that I could talk about for days and hours, obviously. And I wanted to do it in that way. But so many times, then we dive into all this stuff of what it is, especially in the online business space, and we forget why we actually started. For me, it's to be able to do what I love in a flexible way that supports my family. And it allows me to spend time with them.
Christine H.: Yeah, and I feel that's like merger of The Desire Map in a way. If you guys know Danielle ... What's her name again? Crap.
Kathryn Hofer: LaPorte.
Christine H.: LaPorte, exactly. But The Desire Map is purely just doing the values and figuring that out. Which is an important piece, but it doesn't give you a lot of structure in terms of [inaudible 00:41:32] and so forth. So I feel like if you'd pull these different things together, which you are basically allowing people to do ... You do have a beautiful 360 holistic framework [crosstalk 00:41:39].
Christine H.: So, speaking of, if we have people who are like, "Okay, it all makes sense, but I'm already feeling overwhelmed. I do understand the benefits of all of this, but I want to have someone guide me through it." Which is what I would [inaudible 00:41:53]. So, how can they reach out to you? How can they get that guidance of basically having you walk them through it so that they don't freak out?
Kathryn Hofer: It's tough, because the thing that's going to make the biggest difference is somebody doing a quarterly planning party.
Kendra Perry: Right, so-
Christine H.: But where do they do that?
Kathryn Hofer: But that is 90 minutes investment of time. You know what I mean? That's where we have to realize for every minute we spend planning, how much time we're spending on the other end. So even though it seems like a commitment, and it is, but if you just visit Modernplanner.com/qpp that's where you can sign up for the quarterly planning party. I do it live once every quarter.
Kendra Perry: Awesome.
Kathryn Hofer: Then in between I provide an option for you to watch it on demand whenever you want so that you can create your quarterly plan now. You don't have to wait until the start of a new official quarter.
Christine H.: [crosstalk 00:42:53].
Kathryn Hofer: So even though it's a time commitment that would be my recommendation for people, is to just-
Christine H.: Absolutely.
Kathryn Hofer: ... create your quarterly plan and get clear.
Christine H.: It's a no-brainer, I feel. If you think you don't have enough time, this is what you have to start with. We're going to link to it on our show notes as well. So if you guys haven't heard it, it's going to be on there as well. So, find the blog and just look at this episode, and the link will be there.
Christine H.: Yeah, well, this has been really, really helpful in so many different ways. I think that we have a really good grasp for why we need to do this holistically. Why it's not enough to just ... Why goals don't work, which I find is amazing, and just those different steps. So thank you so, so much. It has been really helpful for me too actually, and just sometimes just realizing what is blocking us [crosstalk 00:43:40].
Kathryn Hofer: Yeah.
Christine H.: So, that was amazing.
Kathryn Hofer: Thank you guys so much for having me.
Kendra Perry: Awesome.
Christine H.: Absolutely. [crosstalk 00:43:47]-
Kendra Perry: Well, thanks so much everyone. Thanks for hanging out with us. We will be back next week with our Biz Bomb series. And in two weeks for another full episode. Thank you, Christine. Thank you, Kathryn. And we love you. [crosstalk 00:44:00].
Christine H.: [crosstalk 00:43:59].
We've got a quick tip Biz Bomb for you today that is going to change your productivity in 2020!
You know that say work smarter, not harder? The truth to that statement revolves around how you set up your day to be productive. In today’s Biz Bomb, Kendra shares with you her juicy tip on how she manages her work day to be uber productive with no burn out at the end of the day.
Do you ever work a full day, only to end the day asking yourself what you actually got accomplished? We experienced the same thing UNTIL we made the bold decision to remove reactive tasks in our mornings.
What are reactive tasks you ask? Well the biggest one, and the one we talk about today, is emails. Often times, emails are putting out fires – something’s not working on your website, your client can’t access your calendar, another client is upset about this or that. We just end up getting into this very reactive state, which ultimately kills our creativity and our productivity.
So how can you get around this? Kendra suggests limited checking (and responding) to emails after 12pm. This allows you the whole morning to get the important stuff out of the way, like showing up on social media, creating content, working on your email nurture sequence, or actually just working with clients.
If you have a team you work with, let them know that you only check your emails (and any other communication tools you use) after 12pm. To be even MORE productive, try to give yourself only an hour to check emails. So between 12-1pm (or whatever time you choose) you check emails, put out the fires, and then get back to running your business. And usually we check our emails one more time before end of day so nothing is left overnight in case it’s actually urgent.
What's up, guys? Welcome to another Biz Bomb episode of the 360 Health Biz Podcast. This is our quick tip series that basically gives you a super-juicy tip. Your head explodes because you're so fucking excited.
I am Kendra Perry; I am your host. Today I'm going to give you a super-juicy, super-quick productivity tip. This is something I just recently started doing. I honestly don't know how I didn't think or figure out to do this before, because it's been a total game changer.
But what I hear a lot of health coaches tell me is that they don't have enough time; they always get caught up in the admin, the side tasks that yes, are important to a business, but don't necessarily grow your business or keep you on track for what you actually want to accomplish, which might be showing up on social media, or creating content, or working on your email nurture sequence, or actually just working with clients, or maybe just taking a fucking break. Right?
What I recommend; this has helped me a lot; is to get rid of all your reactive tasks in the morning. Okay? I've heard this from a lot of coaches that the first thing they do, before they maybe even have breakfast or a cup of coffee, is they are getting onto their email and answering emails.
Now what you have to remember is that answering emails is a very reactive task. Oftentimes what we do when we start answering emails is we just have to put out the fires, right? Because this didn't work, and this person's having a problem with this, and this is glitching, and this person's upset about this, and this person wants this.
We just end up getting into this very reactive state, which ultimately kills our creativity and our productivity. Then at the end of the day makes us feel like, "Well, I just worked all fucking day long. I'm exhausted, but I didn't actually accomplish anything that I actually wanted to accomplish." Okay?
Emails are very reactive. Ultimately, when we get on email, we're going to be putting out fires. For a lot of us; this is going to depend on the person; but for a lot of us, mornings can be very productive times for us. Me personally, this is when I'm most productive. By about 2:00 p.m., I'm kind of done. Okay?
So I really need to make the most of my time in the morning. What I've started doing is I don't actually jump onto my email until noon. I don't actually jump onto my team chat, which is Slack. I use chat for Slack for team communication or Trello, which is our project organization board. I don't actually look at those until noon. Okay?
I've told my team this. I have let them know that I don't actually look at anything until noon. And that's fine, because I'm not in the business of emergency. Personally, I don't think anything is emergency, and everything can always wait; even when people maybe think things are an emergency.
Honestly, unless you are in anaphylactic shock and your throat is closing up, it's not an emergency. If you are in anaphylactic shock, you should go to the hospital, because that's not my problem, right? I don't deal with emergencies, and neither do you. Right?
So between noon and one I go on my email and I go on my Slack channel and I check Trello. That is when I get into those reactive tasks. Because ultimately as business owners, as CEOs of our business, we are going to have to put out fires, right? We are going to have to deal with that stuff.
Whether you have a team or whether you don't, ultimately we are going to have to get into fire-putting-out mode. But I don't want us to start our day with that because it's very reactive. It probably triggers our fight-or-flight to some degree, and it basically starts off our day in this really stressful mode.
Then sometimes you just can't get that shit out of your head for the rest of the day. It totally interferes with your ability to actually create, be creative and actually finish the tasks that ultimately move your business forward. Okay?
I challenge you to try this out and let me know. Come to our Instagram account at 360 Health Biz Podcast. Leave us a comment, send us a DM. Comment on this video because I am on IGTV right now. If you want to hang out with me in video, you can head to IGTV. But if you're just listening on the podcast, that's cool too.
But let me know if this helps, because this has been a really big game changer for me. Because as soon as I'm on email, I'm off on a tangent. Sometimes I'm like, "Oh, I'll just quickly check my email," and like an hour later I'm just finally finishing all the stuff that I needed to do.
I also find that when I wait until noon to go into that reactive state, I'm a little bit in a better head set for it because I feel good because I'm like, "Well, I've already completed X and X tasks. I feel good. I've gotten a head start on that."
Now I am consciously opening my email or realizing that there's going to be some stuff in there that I don't like, that I don't want to deal with. There's going to be some fires to put out. There's going to be some stuff I'm going to have to go on the runaround for. That is okay. I put aside time for that, then I check once more at the end of the day.
But I challenge you to just not go on your fucking email first thing in the morning, especially not before breakfast, before morning routine, before coffee. You know, like I said, this puts you into a reactive state.
So try this out. Let me know how it goes. Send us a DM on Instagram. Tell us if this helps. Or if you're listening on the podcast right now, take a screenshot, share it to your Instagram stories, mention us at 360 Health Biz Podcast and let us know, did this help? Because we would love to know. Because personally, this has been a really big game changer for me.
All right, I hope this helps, guys. Remember, I'm Kendra Perry. Next week we will have a full episode for you on the 360 Health Biz Podcast. We will talk to you then!