4 Foundations to Build a Successful Coaching Business with Rebecca Tracey
If you are focusing on your website or your logo BEFORE you do your research and niche your audience, then you’ve got things a little backwards.
When it comes to building a successful business (regardless if it’s health coaching, nutrition or tech), Rebecca Tracey share with us that there are 4 foundational steps you need to take before you even consider what your logo is going to look like.
In this episode:
- why you must research, research, research!
- building your email list BEFORE your social media following
- niching doesn’t mean Sally who's 45 years old and lives in the city and has two kids and wears red shoes
- who should be the first people you tell you have a business (and how to tell them)
So what are the 4 foundations that make up a successful coaching business? They are:
- Market Research
- Creating a proper package
- Marketing yourself
We’ve talked plenty about niching down your ideal client to ensure you’re talking to ONE niche, not many. Here’s the thing with niching though. Niching isn’t determining where they live, how old they are and how many kids they have. As Rebecca put it, it’s “not Sally who's 45 years old and lives in the city and has two kids and wears red shoes.” A niche is the problem you want to solve.
The goal of market research is taking your assumptions about what your ideal client is struggling with, what they've tried already, why that hasn't worked and actually like dig into their heads to get their actual experience of it. The point of market research is to line up how they're talking about their problems and how you're marketing to them.
While we certainly see value in 1:1 coaching, it’s still important to make sure you’ve got some sort of package offer. People are flaky and they get busy (even right now). Accountability is a problem and life becomes an obstacle. So offering a package (or two) provides a set time frame to complete the process and see results at an affordable price.
Of course, you have to tell people what you do (aka market yourself) in order to get clients and make money. And there’s no better place to start than with your friends and family. But even when it’s your pals, you still need to be specific with what you do. Telling your mom you’re a nutritionist or your friend that you’re a life coach won’t get you far. You have to tell them who exactly you want to work with and the problem you’re going to solve. This step, marketing yourself, is where you can being to look at your social media, website and most importantly, build your email list.
We totally clicked with Rebecca and we think you’ll dig this episode as much as we did (that is until our battery started get into the red zone).
Rebecca Tracey is the head honcho at The Uncaged Life where she works coaches to get clear on their brand message, create packages that sell, and helps them learn what it actually takes to get and keep clients in this crazy online world (all while working from home with no pants on). Rebecca runs a free online community of over 13k solopreneurs. She started her business while living in a van, and now owns a slightly upgraded van that she uses to go on rock climbing trips for months at a time when she's not running her Uncage Your Business program.
Get Rebecca's free training: How to Get Clients to Come to You